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27 Apr 2022
Pro-tips | 3 min read

Evolving Spend Trends and Marketing Mix Post iOS Changes

Over the last two years, nothing has upended marketing budgets more dr...
written by Sara Livingston
19 Apr 2022
News | 2 min read

Rockerbox and Pinterest Launch Strategic Measurement Integration

Rockerbox, the leading marketing measurement platform for DTC brands, ...
written by Rockerbox

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13 Apr 2022
Industry Trends | 14 min read

Going Beyond Facebook and Google Measurement for DTC Brands

In this episode, CEO of Elevar, Brad Redding, and CEO of Rockerbox, Ro...

written by Mert Gencler
12 Apr 2022
Culture | 4 min read

Rockertreat Miami - Fun in the Sun!

What happens when you gather 40 Rockerboxers in Miami for 48 hours? Ro...

written by Val Kirilova
29 Mar 2022
News | 1 min read

Rockerbox Recognized By G2 as a Leader in Attribution

We’re honored that Rockerbox has been named a Leader in Attribution So...

written by Rockerbox
15 Mar 2022
News | 3 min read

Best Practices by DTC Leaders for Scaling Diversified Marketing Mix

We had a great time in Los Angeles, catching up with customers and the...

written by Sara Livingston
02 Mar 2022
Product | 2 min read

New Launch: Marketing Data Starter Pack

If you manage a marketing budget for a brand, you know how hard it is ...

written by Rick O'Toole
06 Jan 2022
News | 5 min read

Rockerbox Retro: Our 2021 Year in Review

It’s an understatement to say that 2021 was a hard year, and with the ...

written by Alyssa Jarrett
21 Dec 2021
Industry Trends | 4 min read

5 2022 Marketing Predictions From One of 2021’s Hottest Adtech Companies

As the year is winding down, it’s the season of recaps, wrap-ups and b...

written by Alyssa Jarrett
07 Dec 2021
News | 1 min read

Rockerbox Named a 2021 Digiday Technology Awards Winner

We’re thrilled to announce that Rockerbox has been recognized as the B...

written by Alyssa Jarrett
22 Nov 2021
Product | 5 min read

Rockerboxer Roundup: Sameen Karim on New Visitor Analytics

In our next installment of our newest blog series, “Rockerboxer Roundu...

written by Alyssa Jarrett
11 Nov 2021
Product | 6 min read

Measure Top-of-Funnel Impact With New Visitor Analytics

We’re excited to announce the launch of New Visitor Analytics, Rockerb...

written by Rick O'Toole
28 Oct 2021
Product | 5 min read

Beyond the Cookie: Marketing Measurement in a First-Party Data World

For years, marketers have been caught between a particularly tricky ro...

written by Sameen Karim
19 Oct 2021
Industry Trends | 3 min read

Holiday Marketing: It’s Not Too Late to Ensure the Optimal Channel Mix

The holiday season is rapidly approaching, and with increasingly volat...

written by Sara Livingston
06 Oct 2021
News | 9 min read

Rockerbox’s Recap of CommerceNext IRL 2021

Last week, we boldly went where we hadn’t gone since the before times—...

written by Alyssa Jarrett
23 Sep 2021
News | 3 min read

Join the Rockerbox Team at CommerceNext IRL

CommerceNext returns "in real life" next week, and we’re excited to co...

written by Alyssa Jarrett
21 Sep 2021
Product | 5 min read

Rockerboxer Roundup: Eddie Chou on Experimentation

Last week, we had the pleasure of hosting a webinar where we went behi...

written by Alyssa Jarrett
08 Sep 2021
News | 4 min read

Rockerbox Recognized By G2 as a High Performer in Attribution

The people have spoken! Rockerbox is honored to be named a High Perfor...

written by Alyssa Jarrett
01 Sep 2021
Product | 3 min read

Optimize Campaign Performance With Rockerbox Experiments

We’re excited to announce the launch of Rockerbox Experiments, our new...

written by Ron Jacobson
25 Aug 2021
Culture | 4 min read

A Rockin’ Good Time: Our First-Ever Rockertreat

Since Rockerbox’s founding, we’ve continually invested in ensuring tha...

written by Ron Jacobson
18 Aug 2021
Industry Trends | 4 min read

Top Measurement Mistakes Most Marketers Make

We recently recapped our webinar with Portage Ventures on marketing at...

written by Alyssa Jarrett
04 Aug 2021
Industry Trends | 3 min read

Apple’s Impact on Marketing Attribution

Businesses have always struggled with measuring marketing performance,...

written by Alyssa Jarrett
21 Jul 2021
Industry Trends | 5 min read

4 Lessons Learned From DTCx Virtual Summit

I t was all about the future of customer experience (CX) in e-commerce...

written by Alyssa Jarrett
12 Jul 2021
News | 1 min read

Award: AdExchanger 2021 Programmatic Power Players

We are proud to announce that Rockerbox has been named one of AdExchan...

written by Phillip Alexeev
01 Jul 2021
News | 1 min read

Podcast: Rockerbox on Story of a Brand (Part 2)

The second part of the conversation between Rockerbox CEO Ron Jacobson...

written by Phillip Alexeev
28 Jun 2021
News | 1 min read

Podcast: Rockerbox on Story of a Brand (Part 1)

This conversation between Rockerbox CEO Ron Jacobson and Story of a Br...

written by Phillip Alexeev
09 Jun 2021
Product | 3 min read

Product Launch: Data Warehousing

Today, we're excited to announce the launch of Rockerbox Data Warehous...

written by Ron Jacobson
05 May 2021
Culture | 1 min read

Investing in Continually Improving

One of Rockerbox’s core values is ‘Continually Improve’. In the Rocker...

written by Ron Jacobson
12 Apr 2021
Pro-tips | 4 min read

Blended vs Paid Only CPA/ROAS -- When to Use Each

There are endless ways to calculate CPA and ROAS.

written by Sara Livingston
31 Mar 2021
Industry Trends | 5 min read

Cracking the Marketing Attribution Code — Know What To Look For When You Launch

Marketing attribution helps brands know which of their efforts is payi...

written by Phillip Alexeev
29 Mar 2021
Industry Trends | 20 min read

Rockerbox + Reddit Panel @ Mobile Growth Summit 2021

written by Ron Jacobson
24 Feb 2021
Product | 6 min read

Measuring True CPA and ROAS for Podcasts and Influencer Marketing

Last week, we announced the launch of Sponsorship Attribution — a comp...

written by Sameen Karim
17 Feb 2021
Product | 2 min read

Announcing Sponsorships Attribution by Rockerbox

Today, we're excited to announce the launch of Sponsorship Attribution...

written by Sameen Karim
27 Jan 2021
Pro-tips | 2 min read

Impact of iOS14 Changes on Tracking and Measurement with Rockerbox

We know the pending iOS14 changes and its impact to ad tracking and me...

written by Sara Livingston
18 Dec 2020
Pro-tips | 3 min read

Unlocking Marketing Performance and User Behavior during BFCM/Holiday

How the leading DTC brands are leveraging Rockerbox to understand the ...

written by Sara Livingston
16 Nov 2020
Industry Trends | 1 min read

2020 DTC Holiday Advertising Benchmarks & Predictions

At Rockerbox, we have the privilege to work with hundreds of the world...

written by Ron Jacobson
28 Oct 2020
Industry Trends | 1 min read

DTC Marketing Stack - V1.02

Every day we're asked by our customers for vendor recommendations. Whi...

written by Ron Jacobson
21 Sep 2020
Industry Trends | 2 min read

Fall Trends in Marketing Channel Mix

While this is certainly a massive understatement, it’s still with noti...

written by Sara Livingston
14 Sep 2020
News | 2 min read

Rockerbox + Reddit Partnership

Today Rockerbox is proud to announce a strategic partnership with Redd...

written by Rockerbox
24 Aug 2020
Integrations |

Webinar: Rockerbox + EnquireLabs Integration

Post Purchase Surveys are a great way to capture information directly ...

written by Ron Jacobson
16 Jun 2020
Industry Trends | 1 min read

Webinar - Attribution: Better Track your Marketing Spend

Portag3 Ventures hosted a Webinar on Attribution and invited Rockerbox...

written by Ron Jacobson
04 Jun 2020
Use Case | 7 min read

Analyzing and Attributing Subscription Businesses

R ockerbox works with a lot of companies in the subscription vertical....

written by Ron Jacobson
19 May 2020
Industry Trends | 6 min read

Top 10 Attribution Apprehensions

Since launching Rockerbox Attribution Platform I’ve had conversations ...

written by Ron Jacobson
14 Apr 2020
Product | 1 min read

Automatic Email Ingestion

Companies need to know who their customers are. Reaching out to existi...

written by Ron Jacobson
08 Apr 2020
News | 2 min read

Measure Today, Pay Tomorrow

One of the first things that gets pulled when the economy falters is m...

written by Ron Jacobson
02 Apr 2020
Industry Trends | 1 min read

What’s Happening with Ecommerce Companies Amid COVID-19?

Since we started sharing revenue benchmarks for DTC companies, the ove...

written by Rick O'Toole
01 Apr 2020
Industry Trends | 10 min read

How is DTC Advertising Spend Changing in Response to COVID-19?

Rockerbox is leveraging its unique dataset of digitally native compani...

written by Rick O'Toole
13 Mar 2020
News | 2 min read

Rockerbox and Tatari Bring TV Data & Analytics to Marketing Attribution

Rockerbox is excited to announce a partnership with Tatari, the leadin...

written by Michelle Spagnoli
20 Dec 2019
Marketing | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

written by Michelle Spagnoli
30 Nov 2019
Marketing | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

written by Michelle Spagnoli
01 Sep 2019
Marketing | 4 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

written by Michelle Spagnoli
30 Aug 2019
Marketing |

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts. When...

written by Michelle Spagnoli
22 Aug 2019
News | 1 min read

Rockerbox Named "Best Marketing Attribution Software" in MarTech Breakthrough Awards

Today, we’re excited to announce that Rockerbox has been named "Best M...

written by Michelle Spagnoli
15 Aug 2019
Marketing | 3 min read

TV and Radio Attribution - How Does it Work?

If you’ve considered running TV or radio ads, then you've questioned h...

written by Michelle Spagnoli
09 Aug 2019
Marketing | 3 min read

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

written by Michelle Spagnoli
26 Jun 2019
Marketing | 3 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

written by Michelle Spagnoli
04 Apr 2019
Marketing | 5 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

written by Michelle Spagnoli
12 Mar 2019
Marketing | 4 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

written by Michelle Spagnoli
19 Dec 2018
2 min read

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable...

written by Ron Jacobson
11 Dec 2018
Marketing | 3 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

written by Michelle Spagnoli
22 Nov 2018
Marketing | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

written by Michelle Spagnoli
21 Nov 2018
Marketing | 2 min read

CPA vs. ROAS: When to Use Which

By now, you understand that your attribution model determines your CPA...

written by Michelle Spagnoli
30 Oct 2018
Marketing | 3 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...

written by Michelle Spagnoli
17 Aug 2018
News | 1 min read

Celebrating our Debut on the Inc 5000

This week, we're celebrating our ranking on the 2018 Inc 5000 list of ...

written by Ron Jacobson
18 Oct 2017
Culture | 1 min read

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define th...

written by Ron Jacobson
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