There is no shortage of challenges for modern DTC marketers. Shifting consumer behaviors, supply chain issues, and evolving privacy and tracking standards are just a few of the things DTC marketers are faced with as they work on scaling their brand and staying relevant in today’s temperamental ecommerce marketplace.
In What’s Next in DTC Marketing?: 6 Predictions for the Future of Digital Advertising we talk about our thoughts on future trends in digital advertising as well as the context of recent developments that are continuing to shape the DTC world.
What You’ll Learn in the eBook
This eBook discusses our predictions for how digital advertising will evolve in the future and how DTC brands will need to shift strategies to keep up. Key sections we’ll cover include:
What Happened? iOS 14 + ATT
It’s hard to talk about digital advertising without discussing one of the biggest game-shifting developments to hit the DTC world in a while—Apple’s 14.5 iOS update. It’s been over a year since the drop of this update, which brought with it ATT enforcement and the removal of IDFA (Identifier for Advertisers) without user consent. In this section, we talk about the impact this update had.
Facebook Fights for a Comeback & Google Gets Stronger
Two of our predictions from looking at data from our very own platform point to a resurgence of Facebook (for some brands) and the continued dominance of Google as a digital ad platform. In the eBook, we’ll share stats that support this and talk about the difference in popularity of these channels among different sized businesses.
New Advertising Players Claim Their Place in the Market
While the familiar names in digital advertising still maintain their hold, it’s also important to keep an eye on the newer channels that are growing in popularity. In the eBook, you’ll learn what the data says about a few of these channels.
Rockerbox: Future-proof Marketing Attribution
No matter where you choose to allocate your marketing budget, it’s important to have a way to track the effectiveness of every channel, online and offline. Rockerbox helps you track the impact of all your marketing, and our first-party data foundation and methodologies for measuring even hard-to-track channels means that you can feel confident in our platform even as privacy standards and marketing platforms evolve.