Do you have a surefire way to measure the effectiveness of all of your advertising and marketing campaigns? If not, you’re flying blind, and likely wasting time, money, and effort in the process.
We know that marketing measurement can be a tricky business, especially as your business scales, starts adding more advertising channels, and collects more data—but making sense of all that data and using it to inform your decision-making is what differentiates high-growth DTC and ecommerce businesses from the rest.
In a webinar on June 23, 2022, at 3 p.m., we’ll be discussing how to put processes and integrations in place so marketing and leadership teams have all the insights they need to optimize ad spend and make smarter business decisions—without putting undue pressure on engineering and data teams
Key points we’ll discuss:
- Why growth-minded marketers need to be evaluating data, and specifically what kinds of data they need.
- How a data-driven organization should function and examples of how marketing data can help provide valuable insights for the whole organization.
- Some common barriers to reaching an ideal state where staff can spend more time analyzing and acting on data, rather than just managing it.
- How DTC and ecommerce brands can use Rockerbox and our Data Warehousing integrations to craft a tech stack that allows teams to more easily and quickly get the business-critical data they need without significant engineering lift.
As a modern business, you have access to so much data, but it’s useless unless you know how to make sense of it.
Sign up for our session today to learn actionable strategies for revamping your marketing data processes so your entire team is freed up to focus on what matters—marketing and customer insights that help you move the needle.