Data Centralization

• Conversions

  Online, in-app, subscription and retail conversions deduplicated

• Marketing Events

  Clicks, views, synthetic events, promo codes and surveys

• Spend

  Centralize platform, sponsorship and one-off spend

• 60+ Platform Integrations

Channel Measurement

• Digital

• Offline

• Synthetic Events

  Facebook Views, OTT, Linear TV

• Sponsorships

Core Four Data Sets

• Conversions

• Path to conversion

• Spend

• Sessions

Measurement Methods

• Attribution models

• Experiments

• Path to Conversion

• Media Mix Modelling

Select use cases

• Custom Attribution Models

• Annual Budgeting

• Diversifying from Facebook

• Testing Channel Incrementality

Teams

• Marketers

• Data Analysts

• Finance