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14 Jun 2022
Template | 1 min read

Performance Comparison Template

Rockerbox - Omar from Rockerbox Written by Omar from Rockerbox
on June 14, 2022

Open Performance Comparison Template

A) What does this template show?

  • The Performance comparison template enables you to identify line items where you have been over or underspending based on modeled multi-touch CPA or ROAS vs first touch, last touch, or even weight CPA or ROAS
  • For a given time frame, it shows all marketing spend and conversions mapped back to each marketing placement, comparing CPA and ROAS for modeled multi-touch vs. first touch, last touch, or even weight attribution methodologies

B) When to use this template

  • This template should be leveraged for enhanced analysis and reporting outside of the Attribution Report view
  • This template unlocks the ability to understand which channels/placements/tactics benefit the most from MTA and identify how placement and tactic level spend and rate should be modified accordingly

C) Rockerbox report this template leverages: Buckets Breakdown

D) Who can use this template? Paid Rockerbox users

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