Rockerbox’s Holistic Method for

Assessing Programmatic Advertising Effectiveness

Programmatic advertising is a crucial part of many marketers’ strategies, and it’s key to be able to assess how effective it is on its own and in the larger context of a marketing program. Rockerbox brings visibility into programmatic ROAS and CPA and how it works with other marketing channels to drive conversions and revenue.

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Why Rockerbox's Programmatic Measurement Matters

Whether you use MediaMath, The Trade Desk, AppNexus, or Wunderkind, you need a way to see how your programmatic advertising is performing in a format that considers all the other channels you advertise and gives you a holistic view of what’s driving conversions. Rockerbox’s data and measurement provides you with both an accurate dataset that includes programmatic touchpoints and the analyses necessary to evaluate programmatic advertising and make data-driven decisions about your ads and campaigns.

How We Measure Programmatic Marketing Success

Track

Rockerbox Track provides a granular first-party dataset including interactions with ads served via affiliate platforms and gives visibility into the relationship between ad interactions and conversions.

Export

Rockerbox Export allows marketers to seamlessly transfer datasets including programmatic data to data warehouses and other platforms for more custom, detailed analysis.

Journey

Rockerbox Journey offers a holistic view of how programmatic advertising fits into the larger buyer journey and how it impacts conversions.

MMM

Rockerbox MMM assesses the likely impact of changes to your programmatic budget (and other channel budgets) using the power of AI-driven Marketing Mix Modeling.

Deep Dive: Rockerbox's Programmatic Measurement Techniques

Rockerbox’s programmatic integration employ tracking techniques and measurement methodologies that provide marketers with accurate data and comprehensive attribution analysis:

Multiple Tracking Methods: Rockerbox employs the use of multiple approaches to tracking programmatic ads and evaluating performance, including URL parameters and impression pixel implementation. These methods effectively track consumer touchpoints and interactions with programmatic ads, including impressions, clicks, and conversion activity resulting from ads.
Unified Performance View: Programmatic isn’t the only channel you advertise on. Rockerbox tracks performance on all your key marketing channels from search to social and beyond, seamlessly integrating all your data to make it possible to evaluate multiple channels side-by-side.
Comprehensive Attribution Model: By combining data from URL parameters, impression pixels, and other tracking mechanisms, Rockerbox creates a detailed attribution model. This model helps advertisers understand not just the direct impact of their ads but also their broader influence within the user journey.

The Impact for Advertisers Using Rockerbox's Programmatic Integrations

Integrating your programmatic platforms with Rockerbox brings a whole host of benefits to marketers.

Uplevel Your Programmatic Strategy: With insights into the ads that are truly driving conversions, bringing in new customers, and driving repeat purchases, marketers have the ability to create and target more impactful ads.
Make the Most of Your Budget: When you know what really works and which channels have the best return on investment, you can make smarter budget decisions that use your resources more efficiently and reduce wasted spend.
Comprehensive Marketing Mix Insights: Looking at each channel’s performance in isolation only provides a limited understanding of how well your marketing mix is working. With Rockerbox, you can see the impact of programmatic advertising alongside OTT, social, search, display, offline channels and more. This leads to more effective marketing strategies that have a greater impact on your audience.

Make a Bigger Marketing Impact with Rockerbox’s Programmatic Integrations

When your marketing decisions, from how much to spend to which channels to prioritize, are backed by data, they have a greater chance of moving the needle and driving growth. Find out how more insight into programmatic effectiveness could transform your strategy.

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