Use Rockerbox’s Marketing

Measurement Products to Analyze TikTok

With Rockerbox and TikTok, you can fully measure the uniquely effective role of TikTok in the customer path to purchase. Rockerbox’s click and view-based integration offers unparalleled levels of insight into the full impact of TikTok on bottom-funnel conversions.

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How We Measure TikTok Ad Success

Collect

Centralizing and consolidating marketing data is a complicated task but a necessary one for data-driven organizations. Rockerbox Collect simplifies the process of assembling a marketing performance dataset including data from TikTok and other platforms you advertise on.

Track

Rockerbox Track gives you the tools, technology, and processes to create and own a first-party, user-level dataset that gives insight into the impact of all of your marketing channels, including TikTok.

Export

Rockerbox Export provides multiple ways to understand your marketing in our own platform, but for further analysis, we allow you to export your data to your data warehouse and beyond through Rockerbox Export.

Journey

With Rockerbox Journey, you can truly understand how TikTok fits into your larger strategy and its total impact on conversions with our inclusion of view data.

Optimize

Knowing how your ads are performing is the first step—next is optimization. Rockerbox Optimize lets you set goals for channel performance and track progress toward them with personalized spend recommendations.

MMM

Looking to determine the optimal total budget amounts for TikTok and other channels? That’s where Rockerbox's MMM product comes in with our MMM (Marketing Mix Modeling) technology that helps to show the correlation between spend and revenue, based on historical data, and provides actionable suggestions for optimizing your budget.

Deep Dive: Rockerbox's Unique TikTok Measurement Techniques

Facilitate optimization for bottom-of-funnel events: Rockerbox makes optimization possible because we provide advertisers with the ability to measure bottom-of-funnel revenue and conversions.
Measure key metrics with confidence: Accurately measure the number of purchases TikTok drove, determine the CPA for campaigns, and estimate the ROAS associated with specific campaigns.
Track Clicks and Views: On a visual platform like TikTok, clicks don’t tell the full story. Rockerbox incorporates view data directly from TikTok in order to deliver the total view of TikTok’s impact.

The Impact for Advertisers Using Rockerbox's TikTok Integration

With Rockerbox, advertisers gain:

Ability to Tie TikTok advertising back to revenue: Rockerbox is currently the only third-party measurement platform that can show you how well TikTok is driving conversions.
Brand New Buyer Journey Insights: With Rockerbox and TikTok, marketers can assess the performance of TikTok compared to other channels more accurately with full view and click data. For example, our data reveals that nearly 60% of brands using Rockerbox to measure TikTok are seeing total new customer acquisition costs lower than other digital platforms.
Improved Key Metrics Compared to Click-Only Data: Rockerbox’s TikTok integration reveals TikTok’s considerable impact on conversions with enhanced visibility beyond click-only tracking. In beta testing of our integration, advertisers saw up to a 6x increase in conversions and 75% improvement in CPA with the view/click-based TikTok integration.

Unlock the Full Potential of Your TikTok Campaigns with Rockerbox

Elevate your advertising on TikTok with Rockerbox. Gain deeper insights, refine your strategies, and witness the impact of your TikTok campaigns like never before.