Why Rockerbox's TikTok Measurement Matters
TikTok is undoubtedly a powerful platform for driving business, but historically the exact link between TikTok content and revenue has not always been easy to assess. Rockerbox’s TikTok integration offers groundbreaking marketing measurement that shows marketers the total impact of TikTok on conversions, including view and click data.
How We Measure TikTok Ad Success
Looking to determine the optimal total budget amounts for TikTok and other channels? That’s where Rockerbox's Forecast product comes in with our MMM (Marketing Mix Modeling) technology that helps to show the correlation between spend and revenue, based on historical data, and provides actionable suggestions for optimizing your budget.
Deep Dive: Rockerbox's Unique TikTok Measurement Techniques
- Facilitate optimization for bottom-of-funnel events: Rockerbox makes optimization possible because we provide advertisers with the ability to measure bottom-of-funnel revenue and conversions.
- Measure key metrics with confidence: Accurately measure the number of purchases TikTok drove, determine the CPA for campaigns, and estimate the ROAS associated with specific campaigns.
- Track Clicks and Views: On a visual platform like TikTok, clicks don’t tell the full story. Rockerbox incorporates view data directly from TikTok in order to deliver the total view of TikTok’s impact.
The Impact for Advertisers Using Rockerbox's TikTok Integration
With Rockerbox, advertisers gain:
- Ability to Tie TikTok advertising back to revenue: Rockerbox is currently the only third-party measurement platform that can show you how well TikTok is driving conversions.
- Brand New Buyer Journey Insights: With Rockerbox and TikTok, marketers can assess the performance of TikTok compared to other channels more accurately with full view and click data. For example, our data reveals that nearly 60% of brands using Rockerbox to measure TikTok are seeing total new customer acquisition costs lower than other digital platforms.
- Improved Key Metrics Compared to Click-Only Data: Rockerbox’s TikTok integration reveals TikTok’s considerable impact on conversions with enhanced visibility beyond click-only tracking. In beta testing of our integration, advertisers saw up to a 6x increase in conversions and 75% improvement in CPA with the view/click-based TikTok integration.
Unlock the Full Potential of Your TikTok Campaigns with Rockerbox
Elevate your advertising on TikTok with Rockerbox. Gain deeper insights, refine your strategies, and witness the impact of your TikTok campaigns like never before.