The customer journey is full of multiple different touchpoints and may take place over several different devices and browsers. How’s a marketer to see a comprehensive buying path with such a fragmented experience?
With a platform like Rockerbox that can knit together different customer pre-purchase interactions into one cohesive picture, it’s possible for companies to gain a full-circle picture of the buyer journey.
In our new eBook—Identity Resolution: The Rockerbox Guide to Transparent Attribution—we discuss what identity resolution is, why it’s important, and Rockerbox’s unique approach to achieving it.
What we’ll cover:
- What Is Identity Resolution? — In this section, we discuss the basics of identity resolution and the technology landscape that necessitates the need for identity resolution solutions.
- Why Digital Marketers Need Identity Resolution — In this section, we cover benefits such as enhanced buyer profiles that can come from identity resolution.
- How Rockerbox Handles Identity Resolution — Rockerbox’s transparent identity resolution sets us apart from other marketing measurement solutions, and in this section we discuss our approach.
Explore identity resolution with Rockerbox
Want to see how identity resolution works in practice on our platform? Ask about it on a 1-1 demo.