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Written by Rockerbox
on September 14, 2020

Today Rockerbox is proud to announce a strategic partnership with Reddit, recognizing Rockerbox as Reddit's Preferred Measurement Partner for Reddit Ads. With this partnership, brands advertising on Reddit have the ability  to go beyond the click in measuring Reddit's cross-channel value.

"We're excited to partner with Reddit to ensure DTC brands have the ability to see the full impact of Reddit Ads across their path to purchase," says Ron Jacobson co-founder and CEO of Rockerbox.

Brands that have leveraged the partnership have seen an immediate improvement in their ability to uncover the impact of Reddit. Drop, a community-focused e-commerce company, leveraged the Rockerbox and Reddit partnership to evaluate Reddit beyond the click-based reporting available in Google Analytics.

“Rockerbox's attribution showcased the impact of Reddit on our marketing. We were able to evaluate beyond clicks, and found that Reddit's conversion rate was higher than other paid channels. Moreover even when Reddit only made up ~4% of our marketing touchpoints, it contributed to ~21% of our marketing driven revenue" says Jasper Chan, CTO of Drop.

Reddit is made up of 130K+ interest-based communities where over 430 million monthly active users dive into topics most relevant to them. Because users trust the opinions on Reddit, they look to this platform for product and brand recommendations. Through Reddit Ads, brands can diversify their marketing mix, connect with a leaned-in audience, and leverage ad solutions that maximize reach and performance.

"The unduplicated reach through Reddit Ads is an untapped resource for most brands, and we are thrilled to partner with Rockerbox to demonstrate the value of our leaned-in audience," says Neal Hubman, Head of MM & SMB Sales at Reddit.

If you're interested in learning more about this partnership reach out to your account representatives at either Rockerbox or Reddit.

For more details, please see Reddit's post here or view our published case study.

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