Rockerbox

One place to track
all your marketing

Rockerbox is the only marketing measurement platform your DTC brand needs to monitor marketing performance and spend confidently.

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What is Rockerbox?

Source of data truth

Individual channel metrics don’t show the whole picture and might skew your understanding of the impact of your marketing. Rockerbox provides a centralized location to review your deduplicated marketing performance.

Cross-channel, cross-device

With Rockerbox, you can understand the full buyer journey and the true impact of all your marketing, from social channels to display advertising to Google ads to offline channels like linear TV and direct mail.

Future-proof measurement

Rockerbox is built on a first-party data foundation and we use multiple methodologies to track your marketing, meaning you can rely on our technology no matter how the ad tracking landscape may change in the future.

Become a data-driven marketer

Talk to our team about the platform that can help you scale your business with reliable marketing insights.

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Marketing for every stage of your business

All Your Data, Where You Need It

No more disconnected marketing analysis. Rockerbox delivers insights in a comprehensive UI and offers integrations with Google Sheets and Data Warehousing platforms.

Digital & Offline Channels

We don’t stop at digital channels. Rockerbox can track all your marketing from social channels and Google ads to direct mail, podcast sponsorships, OTT, and more.

Gain a Deeper User Understanding

View a cross-channel path to conversion for your users and gain insight into which of your marketing channels are truly driving conversions and how long your user journeys last.

Measurement for the
Modern Marketer

More than just MTA

MTA is a powerful tool as long as its rooted in a first-party foundation and allows you to incorporate synthetic events and cross-channel integrations. Rockerbox does all that and beyond.

200+ Platform Integrations

Connect all your marketing—and we mean all—and centralize the data into Rockerbox’s platform. Rockerbox integrations span social platforms, search, display advertising, online/offline sources, and more.

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Hard-to-track channels

We track everything, even things like podcast advertising, direct mail, and TV (linear and OTT), all using integrations specifically tailored to those platforms. We also offer view-through data on Pinterest and modeled view-through on Facebook for detail you won’t find anywhere else.

Insights to Help you Drive
Growth

Know what’s working so you can spend confidently

Rockerbox’s platform can show you the true impact of your marketing so you can scale back on what’s not performing and double down on the activities that actually drive sales.

View Paths to Conversion

Rockerbox helps you gain an unprecedented understanding of the makeup of your funnel and how your customers buy with end-to-end conversion paths.

Test and Experiment

Rockerbox Experiments help you make marketing decisions about messaging, creative, and marketing audiences based on real data.

New Visitor Analysis, Channel Overlap, More

Rockerbox also offers advanced analyses that help you understand the behavior of new visitors, explore the way channels relate to your funnel, and more.

Centralize All Your
Marketing Data

Finally see a clear picture of all your marketing performance with centralized dashboards and a complete set of tools to help you scale your DTC or ecommerce brand.

Compare Rockerbox & Platform Data

Compare silo’ed platform data to Rockerbox’s deduplicated numbers to get a more realistic view of ad platform performance and make more educated in-platform optimizations.

Data Warehousing Integrations

We make it easy (read: no complex ETL processes) to get data from Rockerbox to your data warehouse where you can transfer it to your BI tools for even more custom insights.

Google Sheets Integration

Easily get Rockerbox data into Google spreadsheets and leverage pre-made Google sheets templates for quick insights that fit your existing processes.

Tula Skincare

The Challenge

Tula was directing spend toward efforts such as Instagram and Facebook acquisition campaigns without a clear picture of what was driving the most ROAS.

The Solution

With Rockerbox data, Tula was able to pinpoint the channels that were truly moving the needle and invest more confidently in them.

The Result

Tula made the data-driven decision to increase their investment in non-brand shopping by 200%. Essentially, Rockerbox enabled them to make bold, aggressive moves while also being confident in the payoff.