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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
Impact of iOS14 Changes on Tracking and Measurement with Rockerbox Jan 27, 2021
Announcing Sponsorships Attribution by Rockerbox Feb 17, 2021
CPA vs. ROAS: When to Use Which Nov 21, 2018

Rick O'Toole

Rick directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.
Categories | Subscribe | Popular
11 Nov 2021
Product | 5 min read

Measure Top-of-Funnel Impact With New Visitor Analytics

We’re excited to announce the launch of New Visitor Analytics, Rockerb...

By Rick O'Toole
02 Apr 2020
Industry Trends | 1 min read

What’s Happening with Ecommerce Companies Amid COVID-19?

Since we started sharing revenue benchmarks for DTC companies, the ove...

By Rick O'Toole
01 Apr 2020
Industry Trends | 10 min read

How is DTC Advertising Spend Changing in Response to COVID-19?

Rockerbox is leveraging its unique dataset of digitally native compani...

By Rick O'Toole
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