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Rick O'Toole

Rick directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.
11 Nov 2021
Product | 5 min read

Measure Top-of-Funnel Impact With New Visitor Analytics

We’re excited to announce the launch of New Visitor Analytics, Rockerb...

02 Apr 2020
Industry Trends | 1 min read

What’s Happening with Ecommerce Companies Amid COVID-19?

Since we started sharing revenue benchmarks for DTC companies, the ove...

01 Apr 2020
Industry Trends | 10 min read

How is DTC Advertising Spend Changing in Response to COVID-19?

Rockerbox is leveraging its unique dataset of digitally native compani...