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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
CPA vs. ROAS: When to Use Which Nov 21, 2018
TV and Radio Attribution - How Does it Work? Aug 15, 2019
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Rick O'Toole

Rick directs the company's product and technology vision. Most recently, he led integrations at AppNexus for companies such as Facebook and Yahoo. He also was a founding data science engineer in AppNexus’ Marketplace-Analytics group. Rick holds a B.S. in Mathematics and Economics from Harvey Mudd College.
02 Apr 2020
Industry Trends |

What’s Happening with Ecommerce Companies Amid COVID-19?

Since we started sharing revenue benchmarks for DTC companies, the ove...

By Rick O'Toole
01 Apr 2020
Industry Trends | 10 min read

How is DTC Advertising Spend Changing in Response to COVID-19?

Rockerbox is leveraging its unique dataset of digitally native compani...

By Rick O'Toole
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