BFCM 2024: What We Learned
(and What You Should Do in 2025)

Black Friday & Cyber Monday represent the most concentrated profit window of the year. But many brands either overspend, underspend, or mistime their efforts.

Our analysis shows exactly where winners differentiated — so you can apply the lessons and avoid repeating costly mistakes in 2025.

Inside, you’ll find:

• Which channels drove the highest profit lift (and why ignoring owned is a mistake)

• How early vs late spend changed outcomes — and the timing sweet spot

• The balance between prospecting and retention that paid off most

• The truth about ROAS vs total profit, and how to prioritize one vs the other

• A closer look at the cosmetics & beauty category and why timing mattered even more

WANT TO DIVE DEEPER?
Join the webinar covering the takeaways October 14. Register Today!