For brands marketing to a Gen Z and Millennial user base, Snapchat can offer a great opportunity to get in front of and influence this group. Whether you’re already advertising on Snapchat or you’re just starting to test the waters, our playbook will give you the overview you need to make the most of this popular platform.
The B2C Snapchat Playbook: How to Win More Customers with Snapchat + Rockerbox — created in collaboration with Snap—offers an overview of Snapchat, plus information advantages and challenges of the platform, content types, how to measure your success, and more.
What You’ll Learn in the Playbook
Our playbook delivers all the information you need to determine whether Snap is the right platform to promote your business on. Then, we cover the basics of advertising on the platform, plus how to measure your performance and make the most of your investment.
What we’ll cover:
Chapter 1 - Snap Basics
In this chapter, you’ll learn about the demographics that make up Snap’s user base, plus how and when they’re most likely to use Snap. We’ll also go into what differentiates Snap from other platforms.
Chapter 2 - Who Does Snap Work For?
In this chapter we’ll talk about what kinds of businesses tend to succeed on Snap. As a platform, it’s unique from other social channels in terms of its user base and the way people interact with the platform. That means not every brand will see success on it, but this chapter will help you decide whether it makes sense as an advertising platform for your business.
Chapter 3 - Advantages and Challenges
Like any marketing channel, there are both huge advantages to using Snap and also some innate challenges. This section helps you assess both so you’re empowered to be successful on the channel.
Chapter 4 - Snap Content Types Deep Dive
Snap has its own unique set of advertising options for brands. In this section, we cover some main content types and how brands might leverage them.
Chapter 5 - Measurement, Testing, and Budgeting
Measuring the success of your Snap ads and understanding how they affect overall conversions and revenue is a critical piece of properly leveraging this platform. In this section, we talk about how to monitor key stats like ROAS and CPA with Rockerbox’s Snap integration.
Rockerbox + Snap: Better Together
We know that brands that have access to the right data to see the full value of their channel performance outperform those with limited data. Our Snap integration gives advertisers insight into actions that resulted from both clicks and views, allowing them to understand the total impact of their media investments on a visual platform like Snap.
Want to learn more about how Rockerbox works with Snap? Connect with us on a 1-1 demo.