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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
CPA vs. ROAS: When to Use Which Nov 21, 2018
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
How is DTC Advertising Spend Changing in Response to COVID-19? Apr 01, 2020
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Marketing Worth Spreading
18 Dec 2020
Pro-tips | 2 min read

Unlocking Changes in Marketing Performance and User Behavior during BFCM/Holiday

How the leading DTC brands are leveraging Rockerbox to understand the ...

By Sara Livingston
30 Jun 2020
Pro-tips | 5 min read

Attributing Unattributable Conversions

"I have too many conversions being attributed to direct or organic soc...

By Ron Jacobson
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