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Blended vs Paid Only CPA/ROAS -- When to Use Each

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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
CPA vs. ROAS: When to Use Which Nov 21, 2018
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
DTC Marketing Stack - V1.02 Oct 28, 2020
Categories | Subscribe | Popular
12 Apr 2021
Pro-tips | 4 min read

Blended vs Paid Only CPA/ROAS -- When to Use Each

There are endless ways to calculate CPA and ROAS. 

By Sara Livingston
27 Jan 2021
Pro-tips | 1 min read

Impact of iOS14 Changes on Tracking and Measurement with Rockerbox

We know the pending iOS14 changes and its impact to ad tracking and me...

By Sara Livingston
18 Dec 2020
Pro-tips | 2 min read

Unlocking Changes in Marketing Performance and User Behavior during BFCM/Holiday

How the leading DTC brands are leveraging Rockerbox to understand the ...

By Sara Livingston
30 Jun 2020
Pro-tips | 5 min read

Attributing Unattributable Conversions

"I have too many conversions being attributed to direct or organic soc...

By Ron Jacobson
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