Introducing Our Attribution 101 Series

Need education around marketing attribution? We have you covered.

03 Oct 2018
Attribution 101 | 3 min read

Attribution 101: Rule-Based vs. Machine Learning

By now, you understand that an attribution model is a method used to d...

19 Sep 2018
Attribution 101 | 5 min read

Attribution 101: Single-Touch vs. Multi-Touch

Today, you have more ways to reach potential customers than ever befor...