Attribution University

Learn all things marketing attribution.

04 Apr 2019
Offline Attribution | 4 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

12 Mar 2019
Offline Attribution | 3 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

19 Feb 2019
Offline Attribution | 2 min read

Tuning into TV & Radio: How Does Attribution Work?

If you’ve considered running TV or radio ads, then you've questioned h...

18 Dec 2018
Types of Models | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

12 Dec 2018
Types of Models | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...