Introducing Our Attribution 101 Series

Need education around marketing attribution? We have you covered.

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05 Nov 2018
Attribution 101 | 3 min read

Attribution 101: Post-Click versus Post-View

When you see a conversion in a report, you might think: My customer cl...

23 Oct 2018
Attribution 101 | 2 min read

Attribution 101: Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

03 Oct 2018
Attribution 101 | 3 min read

Attribution 101: Rule-Based vs. Machine Learning

By now, you understand that an attribution model is a method used to d...

19 Sep 2018
Attribution 101 | 5 min read

Attribution 101: Single-Touch vs. Multi-Touch

Today, you have more ways to reach potential customers than ever befor...