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15 Sep 2023
Marketing | 2 min read

Rockerbox's Optimize Product Line: Set Campaign Goals, Get Regular Optimization Insights

At Rockerbox, we’re here to support marketers at all levels to handle ...
written by Maggie Tharp
15 Sep 2023
Product | 2 min read

[New] Rockerbox + Hightouch: Centralize Even More Data for Greater Insights

Without centralized, reliable, timely marketing data, it’s almost impo...
written by Maggie Tharp

Subscribe to the Blog
01 Sep 2023
3 min read

Rockerbox's Forecast Product Line: Create a Better Marketing Budget with the Power of MMM

There is no one right way to analyze your marketing. At Rockerbox, we ...

written by Maggie Tharp
30 Aug 2023
4 min read

What Our New Data + Analysis Product Lines Mean for Marketers

This month we released one of the biggest positioning changes in Rocke...

written by Maggie Tharp
29 Aug 2023
Webinar | 1 min read

[Webinar] Marketing Measurement Your Way: Rockerbox Live Demo + Q&A

Effective marketing measurement is (1) based in high-quality, complete...

written by Maggie Tharp
24 Aug 2023
3 min read

Rockerbox's Journey Product: Funnel Insights Like Never Before

It can be challenging to find a marketing measurement solution that gi...

written by Maggie Tharp
23 Aug 2023
3 min read

Rockerbox and Pinterest Unveil Impressive Results

When two giants of the marketing and advertising world come together, ...

written by Ashley McAlpin
23 Aug 2023
Marketing | 1 min read

Unlock the Power of OTT Advertising: Watch On-Demand!

Are you ready to conquer the ever-expanding world of OTT/streaming vid...

written by Maggie Tharp
15 Aug 2023
News | 3 min read

Rockerbox Product Lines: The New Age of Marketing Measurement

As a marketer you need accurate marketing intel on the performance of ...

written by Maggie Tharp
07 Aug 2023
Product | 2 min read

Rockerbox July 2023 Releases: A New Way to Keep a Pulse on Important Data Insights

There’s always something going on at Rockerbox. Coming on the heels of...

written by Maggie Tharp
03 Aug 2023
Marketing | 2 min read

[On-Demand Webinar] Navigating the Shifting Media Landscape: A Guide to Advertising in H2 2023

In today's ever-evolving world of marketing, staying ahead of the curv...

written by Maggie Tharp
03 Aug 2023
News | 2 min read

Unwrap the Magic of Holidaze - The Ultimate FREE Event for B2C Marketers!

Get ready to enter a world of marketing magic, because Rockerbox Holid...

written by Maggie Tharp
28 Jul 2023
4 min read

Unifying Paid Search & SEO: The Perfect Strategy for Optimal Digital Visibility

Guest post by Jonathan Tattoni, Senior Paid Media Manager, and Sarah D...

written by Electric Orange Creative
27 Jul 2023
Marketing | 1 min read

[On-Demand Webinar] Crush the Search Game in 2023: The Unstoppable Combination of Paid + SEO

We joined forces with Electric Orange Creative to reveal the ultimate ...

written by Maggie Tharp
20 Jul 2023
News | 2 min read

New: Rockerbox Academy Sets You Up for Measurement Success

Rockerbox is taking you back to school, but you get to work at your ow...

written by Maggie Tharp
12 Jul 2023
Product | 1 min read

Rockerbox June 2023 Feature Releases: Revolutionizing Marketers’ Day-to-Day

Over the month of June Rockerbox has been hard at work, bringing custo...

written by Maggie Tharp
28 Jun 2023
3 min read

Understanding the Impact of iOS 17 Privacy Changes on Advertising

Apple's recent release of iOS 17 brings with it significant privacy ch...

written by Ashley McAlpin
15 Jun 2023
Culture | 3 min read

G2 Summer Awards: Thank You for Trusting Us on Our Journey to Success

At Rockerbox, we are overjoyed and deeply grateful to announce that we...

written by Ashley McAlpin
14 Jun 2023
Marketing | 2 min read

The May 2023 Rockerbox Feature Releases That Changed the Game for Marketers

Channel managers, our recent releases have all been focused on making ...

written by Maggie Tharp
26 May 2023
Marketing | 2 min read

Unlocking Insights with Rockerbox's Digital Comparison View

Sure, your most-used advertising platforms like Facebook, Google, and ...

written by Maggie Tharp
19 May 2023
Marketing | 1 min read

[On-Demand Webinar] How to Prep Your Media Mix Now for a Better Q4

Is your marketing mix serving your current goals? More importantly, wi...

written by Maggie Tharp
17 May 2023
3 min read

Doubting Affiliate’s Incrementality? That's So 2019

The following is a guest post written by Kristina Nolan, Vice Presiden...

written by Kristina Nolan
16 May 2023
Marketing | 3 min read

New! Actionable Insights for Channel Managers with Rockerbox

Goals and Recommendations Gives Marketers Campaign-Level Optimization ...

written by Maggie Tharp
11 May 2023
2 min read

3 Game-Changing April Releases

April was a month for the record books at Rockerbox. We’re always push...

written by Maggie Tharp
27 Apr 2023
Marketing | 2 min read

3 Questions with Rockerbox: What Snapchat Views Mean for Marketers

Earlier this month, we announced our formal partnership with Snapchat,...

written by Maggie Tharp
24 Apr 2023
Marketing | 8 min read

Partnerships: A low-cost way for ecommerce businesses to expand revenue and brand awareness

Guest post by Blaire McClure, Product Marketing Manager, Impact

written by Blaire McClure
14 Apr 2023
Product | 2 min read

3 Things Rockerbox Released in March 2023

After February’s launch of MMM for Shopify, we kept the momentum going...

written by Maggie Tharp
13 Apr 2023
Marketing | 2 min read

The B2C Snapchat Playbook: How to Win More Customers with Snapchat + Rockerbox

For brands marketing to a Gen Z and Millennial user base, Snapchat can...

written by Maggie Tharp
12 Apr 2023
Marketing | 2 min read

[New!] Rockerbox + Snapchat Views: Get the Full Picture of Your Snapchat Campaign Impact

When you’re trying to unlock the full impact of a highly visual platfo...

written by Maggie Tharp
04 Apr 2023
Marketing | 3 min read

3 Questions with Rockerbox: Why We Created MMM for Shopify

In late February we released MMM for Shopify—a game-changing measureme...

written by Maggie Tharp
03 Apr 2023
Marketing | 6 min read

The Power of Emotional Advertising: Why It Works and How to Do It Right

In today's crowded advertising landscape, it's more important than eve...

written by Ashley McAlpin
29 Mar 2023
Webinar | 2 min read

[On Demand] Measure Smarter with Rockerbox: Live Demo + Q&A - March 2023

B2C businesses need marketing measurement that’s designed to answer th...

written by Maggie Tharp
29 Mar 2023
Marketing | 2 min read

The Game-Changing Features Rockerbox Released in February 2023

February was a monumental month in product releases for Rockerbox with...

written by Maggie Tharp
27 Mar 2023
3 min read

The Power of Data Visualization for Unlocking Upper-Funnel Marketing Insights

Guest post by Michael Skehill, Performance & Growth Marketer at Ro...

written by Michael Skehill
23 Mar 2023
Webinar | 1 min read

[On Demand Webinar] How to Increase ROAS 25%+ with an Old-School Ad Technique

Your advertising strategy might not be working as well as you think it...

written by Maggie Tharp
09 Mar 2023
Webinar | 1 min read

[On-Demand Webinar] 2023 Roadmapping: How to Stay Profitable in a Turbulent Landscape

Roadmapping is difficult enough under normal macroeconomic conditions....

written by Maggie Tharp
28 Feb 2023
3 min read

Introducing MMM for Shopify

How to Use Your Data + Rockerbox’s Platform to Make Smarter Marketing ...

written by Maggie Tharp
27 Feb 2023
Product | 2 min read

5 Things Rockerbox Released in January 2023

Every quarter, we release big (we’re talking platform-transforming) up...

written by Maggie Tharp
27 Feb 2023
5 min read

Industry Changes Dictate Revisiting Measurement Methodologies

Guest post by Michael Kelley, Director of Data & Analytics at Tran...

written by Michael Kelley
06 Feb 2023
Industry Trends | 5 min read

With a Recession Looming, Brands Must Keep Advertising

A popular adage during times of recession rings true today: “When time...

written by Ashley McAlpin
01 Feb 2023
3 min read

3 Strategies for Driving Repeat Purchases

You’ve heard it before. Re-engaging existing customers is cheaper than...

written by Maggie Tharp
30 Jan 2023
4 min read

Smarter Spend Is Not Where The Marketing Attribution Story Ends

Guest post by Alden Morse, Head of Partnerships at Fairing

written by Alden Morse
27 Jan 2023
4 min read

The State of Data Privacy Regulations for Marketers + How Rockerbox Approaches Data Privacy

One of the most nuanced and complex topics for marketers today is the ...

written by Maggie Tharp
26 Jan 2023
5 min read

Using Advanced UTM Setups to Manage Marketing Attribution

Marketing effectiveness has become a top focus for brands as record in...

written by Lindsay Wallman
26 Jan 2023
3 min read

Attribution Report: Campaign Performance Insights to Help You Optimize Your Marketing

As a marketer, your job comes down to this. You need to launch strateg...

written by Maggie Tharp
23 Jan 2023
3 min read

7 New Year's Resolutions for Marketing Professionals

When it comes to marketing, the old adage couldn’t be more true: If yo...

written by Maggie Tharp
20 Jan 2023
4 min read

How to Track the Impact of Text: A Quick Guide to SMS Attribution

Any marketer in 2023 knows it’s important to meet your audiences where...

written by Maggie Tharp
19 Jan 2023
4 min read

How to Set Baselines for New Channel Testing in 2023

As we move into 2023, you’re probably evaluating your current marketin...

written by Maggie Tharp
13 Jan 2023
Pro-tips | 5 min read

The Future of Shopping Ads Is Automated

Shopping ads have always held a special place in marketers’ hearts (an...

written by Maggie Tharp
06 Jan 2023
2 min read

6 Things Rockerbox Released in December 2022

The B2C world is constantly changing, and at Rockerbox, we’re continua...

written by Maggie Tharp
05 Jan 2023
Marketing | 2 min read

3 Reasons OTT Measurement Is Difficult + How Rockerbox Solves These Problems

Over-the-top or OTT media viewership is stronger than ever and only co...

written by Maggie Tharp
04 Jan 2023
Industry Trends | 1 min read

The Future of Profitable Growth: Acknowledging the Separation of Attribution and Ad Optimization

The following post is a guest contribution. All opinions and predictio...

written by Daniel Pearson
29 Dec 2022
Marketing | 4 min read

9 Expert Tips to Guide Your 2023 Marketing Planning

If you fail to plan, you plan to fail. You’ve heard this adage before,...

written by Maggie Tharp
27 Dec 2022
Marketing | 3 min read

6 Common Attribution Models and When to Use Them

Attribution models are used to measure the effectiveness of marketing ...

written by Maggie Tharp
26 Dec 2022
Pro-tips | 2 min read

The Limitations of Using a Control Group to Measure Marketing Effectiveness

Measuring the effectiveness of marketing efforts can be challenging, a...

written by Maggie Tharp
22 Dec 2022
2 min read

Rockerbox Unplugged: Why We Do It (and why it will never leave you in the dark)

At Rockerbox, we understand that amazing work can’t happen without res...

written by Lindsay Wallman
22 Dec 2022
Pro-tips | 2 min read

Do You Really Need a CDP?

As a B2C ecommerce company, you may be considering using a customer da...

written by Maggie Tharp
20 Dec 2022
Marketing | 2 min read

The Pros and Cons of Incrementality Testing

Incrementality testing is a valuable tool for marketers that allows th...

written by Maggie Tharp
15 Dec 2022
Marketing | 2 min read

5 Reasons DTC Brands are Moving to Retail

The direct-to-consumer (DTC) model has been a major disruptor in the r...

written by Maggie Tharp
14 Dec 2022
5 min read

How is Rockerbox Different from Other Measurement Platforms?

To make more informed marketing decisions, your brand needs reliable d...

written by Hillary Walters
13 Dec 2022
Webinar Replay | 1 min read

[On-Demand Webinar] How to Streamline Your End of Year Reporting with Rockerbox

Stressed about end of year reporting? Proving the value of your market...

written by Maggie Tharp
12 Dec 2022
3 min read

Is AI the future of B2C marketing?

Artificial Intelligence (AI) is revolutionizing the way businesses int...

written by Ashley McAlpin
09 Dec 2022
6 min read

Reflecting on Four Years of Attribution with Rockerbox

As 2022 comes to a close, we at Rockerbox are reflecting back on what ...

written by Lindsay Wallman
08 Dec 2022
Marketing | 3 min read

Marketing Paths: Unlocking the Customer Journey with Rockerbox 

Imagine the way your potential customers browse the internet. Some mig...

written by Maggie Tharp
05 Dec 2022
Template | 12 min read

A Word of Mouth Coefficient Template to Solve Dark Social

Note: This is an advanced use of Rockerbox data. Rockerbox does not cu...

written by Michael Taylor
02 Dec 2022
Pro-tips | 10 min read

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022
Pro-tips | 3 min read

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
29 Nov 2022
Marketing | 6 min read

Shoppable Videos—What They Are and Why You Should Try Them Soon

Modern digital brands must constantly innovate and experiment with new...

written by Hillary Walters
20 Nov 2022
7 min read

26 Expert Tips on Getting the Most Out of Black Friday & Cyber Monday

Black Friday and Cyber Monday (BFCM) have played an increasingly impor...

written by Lindsay Wallman
18 Nov 2022
Pro-tips | 6 min read

Building a Measurement Solution In-House vs. Rockerbox

Let’s cut to the chase—there are a lot of digital solutions for market...

written by Hillary Walters
17 Nov 2022
Webinar | 1 min read

[On-Demand Webinar] Solving the Problem of Unattributed Conversions With Attribution & Post-Purchase Surveys

Finding out exactly what drives purchases can feel daunting at times, ...

written by Maggie Tharp
16 Nov 2022
Product | 3 min read

New! Expedite Marketing Performance Reporting with New Data Export Capabilities

With the end of 2022 nearing, reviewing the past few quarters of perfo...

written by Maggie Tharp
15 Nov 2022
Marketing | 7 min read

Rockerbox Reporting vs. In-Platform Reporting—What You Need to Know

Modern DTC and digital brands need accurate data to measure and grow t...

written by Hillary Walters
14 Nov 2022
Webinar Replay | 1 min read

[Webinar Recap] The State of Black Friday/Cyber Monday 2022: A Fireside Chat with Rockerbox & Pebblepost

Black Friday and Cyber Monday are some of the most (or THE most) impor...

written by Maggie Tharp
03 Nov 2022
Webinar | 1 min read

[Webinar Recap] How Newton Baby Got Clarity on Pinterest ROAS with Rockerbox

How do high-performing DTC marketing teams scale their marketing and p...

written by Maggie Tharp
17 Oct 2022
6 min read

[Holiday Series] Best Practices & Predictions for BFCM 2022

The holiday season is rapidly approaching, and with increased pressure...

written by Kelsey Kearns
14 Oct 2022
Template | 1 min read

Marketing Performance Reporting  Template

written by Omar from Rockerbox
12 Oct 2022
8 min read

[Holiday Series] Rock Your BFCM–How to Prepare for Black Friday/Cyber Monday in 2022

It might only be the beginning of the fall shopping season, but let’s ...

written by Hillary Walters
12 Oct 2022
Template | 10 min read

Marketing Mix Modeling Template to Create an MMM Feed with Rockerbox Data

In this contributor blog post, we are going to take a look at how we c...

written by Michael Taylor
30 Sep 2022
1 min read

[eBook] Identity Resolution: The Rockerbox Guide to Transparent Attribution

The customer journey is full of multiple different touchpoints and may...

written by Maggie Tharp
21 Sep 2022
4 min read

The New Face of Rockerbox

Coming off the launch of our brand new user interface just last month,...

written by Maggie Tharp
20 Sep 2022
4 min read

Who Succeeds on Pinterest? 

The following article is an excerpt from our playbook on best practice...

written by Maggie Tharp
16 Sep 2022
2 min read

What’s Next in DTC Marketing?: 6 Predictions for the Future of Digital Advertising  

There is no shortage of challenges for modern DTC marketers. Shifting ...

written by Maggie Tharp
14 Sep 2022
Template | 1 min read

Planning & Optimization Template

written by Omar from Rockerbox
14 Sep 2022
2 min read

The DTC Pinterest Playbook: How to Win More Customers with Pinterest + Rockerbox 

As a DTC marketer you likely already know that Pinterest provides a gr...

written by Maggie Tharp
09 Sep 2022
2 min read

Why Founders <3 Rockerbox

Thirty percent of Rockerboxers have started a business in the past, pu...

written by Val Kirilova
08 Sep 2022
5 min read

Rockerbox Reimagined: A Deep Dive on the New and Updated Functionality 

With ongoing economic tensions and an ever-changing digital landscape,...

written by Maggie Tharp
07 Sep 2022
6 min read

Identity Resolution: The Rockerbox Guide to Transparent Attribution

As a digital marketer, you might have already noticed how busy the mod...

written by Hillary Walters
02 Sep 2022
4 min read

Rockerbox Product Manager Eddie Chou on Data Warehousing

Behind all the product improvements and advancements of Rockerbox, the...

written by Maggie Tharp
01 Sep 2022
3 min read

[New Series] Myth Busting: Measurement and Attribution

As experts in the field of marketing attribution for digital brands, w...

written by Hillary Walters
31 Aug 2022
2 min read

August 2022 Rockerbox Integrations: Podsights and LiveIntent

Rockerbox not only lets you explore marketing attribution across commo...

written by Maggie Tharp
17 Aug 2022
5 min read

Welcome to Rockerbox Reimagined: New Look, New & Redesigned Views, Industry Spend Trends

For years, Rockerbox has been the leading marketing attribution and me...

written by Maggie Tharp
16 Aug 2022
6 min read

How to Measure Better on Facebook with Help from Rockerbox Marketing Attribution

Most advertisers have lofty goals in mind when it comes to releasing n...

written by Hillary Walters
14 Aug 2022
Template | 1 min read

Facebook Comparison Template

written by Omar from Rockerbox
01 Aug 2022
5 min read

Return to Focusing on Workhorse Channels of Search and Shopping

No matter what the financial climate looks like, the chances are good ...

written by Hillary Walters
01 Aug 2022
Webinar | 1 min read

[Webinar Series Recap] Marketing in a Downturn

With a recession on the horizon (not to mention consumer spending shif...

written by Maggie Tharp
27 Jul 2022
5 min read

Rockerbox: More Than Just Attribution

“Attribution” is a powerful way to measure your marketing, understand ...

written by Maggie Tharp
26 Jul 2022
5 min read

Recession Marketing Best Practices: Beginning to Look at Your Payback Period

In light of recent economic trends, we’re taking a closer look at the ...

written by Hillary Walters
22 Jul 2022
5 min read

Re-Establishing Optimal Budget Allocation + Why It’s Important in a Recession

Whether you’ve been watching the nes or you’ve noticed price hikes at ...

written by Hillary Walters
21 Jul 2022
3 min read

Coming Soon: Rockerbox Plans to Help You Market and Spend Smarter from Launch to Scale

It’s never too early to start the process of becoming a data-driven or...

written by Maggie Tharp
19 Jul 2022
5 min read

Beyond Meta: Why You Need Channel Diversification in 2022

In a recent podcast interview with analytics and tracking platform Ele...

written by Hillary Walters
18 Jul 2022
2 min read

Insider Intelligence Report – Using Rockerbox Data to Understand Sustainable Growth in Established Brands vs. DNVBs

Rockerbox is making waves! In a recent spring 2022 Insider Intelligenc...

written by Hillary Walters
14 Jul 2022
Template | 1 min read

Weekly Trends Report Template

written by Omar from Rockerbox
13 Jul 2022
12 min read

What Is Marketing Attribution + Why You Should Care

It’s everywhere, and it’s complicated. How does a customer go from unk...

written by Ashley McAlpin
11 Jul 2022
2 min read

[New Series] Multi-Touch Attribution: Is It Really Dead?

"Tales of my death are greatly exaggerated," Mark Twain. Multi-touch A...

written by Hillary Walters
07 Jul 2022
8 min read

iOS14 and The State of DTC Ad Spend–One Year Later

Now that digital marketers (and consumers) are one year into the most ...

written by Maggie Tharp
29 Jun 2022
3 min read

7 Tips for Marketing During an Economic Downturn

It’s not an easy time to be a DTC or ecommerce brand. With a weakening...

written by Maggie Tharp
24 Jun 2022
4 min read

DTC Brand Growth: How to Scale Predictably and Sustainably as a Direct Sales Brand

In a recent Insider Intelligence report, Rockerbox data was used to sh...

written by Maggie Tharp
14 Jun 2022
Template | 1 min read

Performance Comparison Template

written by Omar from Rockerbox
09 Jun 2022
Webinar | 1 min read

[Webinar] How to Leverage Your Data Warehouse to Operationalize your Marketing Data

Do you have a surefire way to measure the effectiveness of all of your...

written by Maggie Tharp
03 Jun 2022
Infographic | 2 min read

[Infographic] The State of Marketing Spend Trends 2022

Marketing and advertising spending is often in flux due to evolving pr...

written by Maggie Tharp
31 May 2022
2 min read

Discover Ad Spend Trends in our State of Spend Dashboard

Digital ad spending was so high in 2021, it even surprised the experts...

written by Maggie Tharp
18 May 2022
Product | 5 min read

[NEW] Rockerbox Data Warehousing: The Data You Need—Where You Need It

You know the feeling—you have burning questions about your marketing. ...

written by Maggie Tharp
10 May 2022
News | 4 min read

Rockerbox Named an Inc. Magazine Best Workplace for 2022

“You don't build a business. You build people, then people build the b...

written by Ashley McAlpin
03 May 2022
Product | 4 min read

Analyze your Marketing Data in Google Sheets with Rockerbox Data Sync

We've all been there before — you get a message from your boss the eve...

written by Omar from Rockerbox
27 Apr 2022
Pro-tips | 3 min read

Evolving Spend Trends and Marketing Mix Post iOS Changes

Over the last two years, nothing has upended marketing budgets more dr...

written by Sara Livingston
19 Apr 2022
News | 2 min read

Rockerbox and Pinterest Launch Strategic Measurement Integration

Rockerbox, the leading marketing measurement platform for DTC brands, ...

written by Rockerbox
13 Apr 2022
Industry Trends | 14 min read

Going Beyond Facebook and Google Measurement for DTC Brands

In this episode, CEO of Elevar, Brad Redding, and CEO of Rockerbox, Ro...

written by Mert Gencler
12 Apr 2022
Culture | 4 min read

Rockertreat Miami - Fun in the Sun!

What happens when you gather 40 Rockerboxers in Miami for 48 hours? Ro...

written by Val Kirilova
29 Mar 2022
News | 1 min read

Rockerbox Recognized By G2 as a Leader in Attribution

We’re honored that Rockerbox has been named a Leader in Attribution So...

written by Rockerbox
15 Mar 2022
News | 3 min read

Best Practices by DTC Leaders for Scaling Diversified Marketing Mix

We had a great time in Los Angeles, catching up with customers and the...

written by Sara Livingston
02 Mar 2022
Product | 2 min read

New Launch: Marketing Data Starter Pack

If you manage a marketing budget for a brand, you know how hard it is ...

written by Rick O'Toole
06 Jan 2022
News | 5 min read

Rockerbox Retro: Our 2021 Year in Review

It’s an understatement to say that 2021 was a hard year, and with the ...

written by Alyssa Jarrett
21 Dec 2021
Industry Trends | 4 min read

5 2022 Marketing Predictions From One of 2021’s Hottest Adtech Companies

As the year is winding down, it’s the season of recaps, wrap-ups and b...

written by Alyssa Jarrett
07 Dec 2021
News | 1 min read

Rockerbox Named a 2021 Digiday Technology Awards Winner

We’re thrilled to announce that Rockerbox has been recognized as the B...

written by Alyssa Jarrett
22 Nov 2021
Product | 5 min read

Rockerboxer Roundup: Sameen Karim on New Visitor Analytics

In our next installment of our newest blog series, “Rockerboxer Roundu...

written by Alyssa Jarrett
11 Nov 2021
Product | 6 min read

Measure Top-of-Funnel Impact With New Visitor Analytics

We’re excited to announce the launch of New Visitor Analytics, Rockerb...

written by Rick O'Toole
28 Oct 2021
Product | 5 min read

Beyond the Cookie: Marketing Measurement in a First-Party Data World

For years, marketers have been caught between a particularly tricky ro...

written by Sameen Karim
19 Oct 2021
Industry Trends | 3 min read

Holiday Marketing: It’s Not Too Late to Ensure the Optimal Channel Mix

The holiday season is rapidly approaching, and with increasingly volat...

written by Sara Livingston
06 Oct 2021
News | 9 min read

Rockerbox’s Recap of CommerceNext IRL 2021

Last week, we boldly went where we hadn’t gone since the before times—...

written by Alyssa Jarrett
23 Sep 2021
News | 3 min read

Join the Rockerbox Team at CommerceNext IRL

CommerceNext returns "in real life" next week, and we’re excited to co...

written by Alyssa Jarrett
21 Sep 2021
Product | 5 min read

Rockerboxer Roundup: Eddie Chou on Experimentation

Last week, we had the pleasure of hosting a webinar where we went behi...

written by Alyssa Jarrett
08 Sep 2021
News | 4 min read

Rockerbox Recognized By G2 as a High Performer in Attribution

The people have spoken! Rockerbox is honored to be named a High Perfor...

written by Alyssa Jarrett
01 Sep 2021
Product | 3 min read

Optimize Campaign Performance With Rockerbox Experiments

We’re excited to announce the launch of Rockerbox Experiments, our new...

written by Ron Jacobson
25 Aug 2021
Culture | 4 min read

A Rockin’ Good Time: Our First-Ever Rockertreat

Since Rockerbox’s founding, we’ve continually invested in ensuring tha...

written by Ron Jacobson
18 Aug 2021
Industry Trends | 4 min read

Top Measurement Mistakes Most Marketers Make

We recently recapped our webinar with Portage Ventures on marketing at...

written by Alyssa Jarrett
04 Aug 2021
Industry Trends | 3 min read

Apple’s Impact on Marketing Attribution

Businesses have always struggled with measuring marketing performance,...

written by Alyssa Jarrett
21 Jul 2021
Industry Trends | 5 min read

4 Lessons Learned From DTCx Virtual Summit

I t was all about the future of customer experience (CX) in e-commerce...

written by Alyssa Jarrett
12 Jul 2021
News | 1 min read

Award: AdExchanger 2021 Programmatic Power Players

We are proud to announce that Rockerbox has been named one of AdExchan...

written by Phillip Alexeev
01 Jul 2021
News | 1 min read

Podcast: Rockerbox on Story of a Brand (Part 2)

The second part of the conversation between Rockerbox CEO Ron Jacobson...

written by Phillip Alexeev
28 Jun 2021
News | 1 min read

Podcast: Rockerbox on Story of a Brand (Part 1)

This conversation between Rockerbox CEO Ron Jacobson and Story of a Br...

written by Phillip Alexeev
09 Jun 2021
Product | 3 min read

Product Launch: Data Warehousing

Today, we're excited to announce the launch of Rockerbox Data Warehous...

written by Ron Jacobson
05 May 2021
Culture | 1 min read

Investing in Continually Improving

One of Rockerbox’s core values is ‘Continually Improve’. In the Rocker...

written by Ron Jacobson
12 Apr 2021
Pro-tips | 4 min read

Blended vs Paid Only CPA/ROAS -- When to Use Each

There are endless ways to calculate CPA and ROAS.

written by Sara Livingston
31 Mar 2021
Industry Trends | 5 min read

Cracking the Marketing Attribution Code — Know What To Look For When You Launch

Marketing attribution helps brands know which of their efforts is payi...

written by Phillip Alexeev
29 Mar 2021
Industry Trends | 20 min read

Rockerbox + Reddit Panel @ Mobile Growth Summit 2021

written by Ron Jacobson
24 Feb 2021
Product | 6 min read

Measuring True CPA and ROAS for Podcasts and Influencer Marketing

Last week, we announced the launch of Sponsorship Attribution — a comp...

written by Sameen Karim
17 Feb 2021
Product | 2 min read

Announcing Sponsorships Attribution by Rockerbox

Today, we're excited to announce the launch of Sponsorship Attribution...

written by Sameen Karim
27 Jan 2021
Pro-tips | 2 min read

Impact of iOS14 Changes on Tracking and Measurement with Rockerbox

We know the pending iOS14 changes and its impact to ad tracking and me...

written by Sara Livingston
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