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Sara Livingston

27 Apr 2022
Pro-tips | 3 min read

Evolving Spend Trends and Marketing Mix Post iOS Changes

Over the last two years, nothing has upended marketing budgets more dr...

15 Mar 2022
News | 3 min read

Best Practices by DTC Leaders for Scaling Diversified Marketing Mix

We had a great time in Los Angeles, catching up with customers and the...

19 Oct 2021
Industry Trends | 3 min read

Holiday Marketing: It’s Not Too Late to Ensure the Optimal Channel Mix

The holiday season is rapidly approaching, and with increasingly volat...

12 Apr 2021
Pro-tips | 4 min read

Blended vs Paid Only CPA/ROAS -- When to Use Each

There are endless ways to calculate CPA and ROAS. 

27 Jan 2021
Pro-tips | 2 min read

Impact of iOS14 Changes on Tracking and Measurement with Rockerbox

We know the pending iOS14 changes and its impact to ad tracking and me...

18 Dec 2020
Pro-tips | 3 min read

Unlocking Changes in Marketing Performance and User Behavior during BFCM/Holiday

How the leading DTC brands are leveraging Rockerbox to understand the ...

21 Sep 2020
Industry Trends | 2 min read

Fall Trends in Marketing Channel Mix

While this is certainly a massive understatement, it’s still with noti...