Rockerbox Blog
close

Categories

Subscribe

Popular

Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
Measure Top-of-Funnel Impact With New Visitor Analytics Nov 11, 2021
CPA vs. ROAS: When to Use Which Nov 21, 2018

Sara Livingston
Categories | Subscribe | Popular
27 Apr 2022
Pro-tips | 3 min read

Evolving Spend Trends and Marketing Mix Post iOS Changes

Over the last two years, nothing has upended marketing budgets more dr...

By Sara Livingston
15 Mar 2022
News | 3 min read

Best Practices by DTC Leaders for Scaling Diversified Marketing Mix

We had a great time in Los Angeles, catching up with customers and the...

By Sara Livingston
19 Oct 2021
Industry Trends | 3 min read

Holiday Marketing: It’s Not Too Late to Ensure the Optimal Channel Mix

The holiday season is rapidly approaching, and with increasingly volat...

By Sara Livingston
12 Apr 2021
Pro-tips | 4 min read

Blended vs Paid Only CPA/ROAS -- When to Use Each

There are endless ways to calculate CPA and ROAS. 

By Sara Livingston
27 Jan 2021
Pro-tips | 2 min read

Impact of iOS14 Changes on Tracking and Measurement with Rockerbox

We know the pending iOS14 changes and its impact to ad tracking and me...

By Sara Livingston
18 Dec 2020
Pro-tips | 3 min read

Unlocking Changes in Marketing Performance and User Behavior during BFCM/Holiday

How the leading DTC brands are leveraging Rockerbox to understand the ...

By Sara Livingston
21 Sep 2020
Industry Trends | 2 min read

Fall Trends in Marketing Channel Mix

While this is certainly a massive understatement, it’s still with noti...

By Sara Livingston
center-gradient

Subscribe to blog

Get our latest posts delivered to you. No spam.