Blog

Author: Kelsey Kearns

15 Dec 2025

Marketing Mix Modeling | 4 min read

What MMM Is Best Suited to Deliver and How to Cut Through the Noise in the Market

Over the past year, conversations with marketers have surfaced a consi...

written by Kelsey Kearns

Is Your CPA on Target? Why You Need to Look Back to Move Forward

Webinar | 2 min read

How to Use Rockerbox to Calculate Your LTV

Calculating the Lifetime Value (LTV) of your customers is crucial for ...

written by Kelsey Kearns

11 Aug 2025

3 min read

Making the Case for Top-of-Funnel Investment in a Performance-Obsessed World

As we head into the back half of the year, many teams are deep in Q4 p...

written by Kelsey Kearns

Subscribe to the Blog

17 Jun 2025

5 min read

Diversifying Beyond Meta: A Practical Guide to Smarter Channel Testing

As customer acquisition costs rise and platform performance fluctuates...

written by Kelsey Kearns

14 Apr 2025

Culture | 6 min read

What to Know: Navigating the New Tariff Landscape

The economic landscape is shifting fast, and at Rockerbox we are seein...

written by Kelsey Kearns

17 Oct 2022

6 min read

[Holiday Series] Best Practices & Predictions for BFCM 2022

The holiday season is rapidly approaching, and with increased pressure...

written by Kelsey Kearns

Learn more about...

Marketing
Product
Webinar
Industry Trends
News
Pro-tips
Webinar Replay
Unified Measurement
Marketing Mix Modeling
Product Releases
Unified Webinar 2-Calibration/Validation
Culture
Integrations
Template
Data Warehousing
unified-marketing-measurement
Rockerbox Goldmine
Multi-touch Attribution
Podcasts
Testing
Use Case
Product Roadmap
Case Study
Holiday 2024
Unified Measurement Playbook
Affiliate
Google CAPI
Holiday Guide 2023
Infographic
Rockerbox Comparisons
State of Spend
Wrapped Report
data foundation
performance benchmarks

See what’s working. Optimize your strategies.

Get the full performance picture so you can start making better decisions for your marketing and your brand.

Request a Demo

Blog

Author: Kelsey Kearns

What MMM Is Best Suited to Deliver and How to Cut Through the Noise in the Market

Is Your CPA on Target? Why You Need to Look Back to Move Forward

Most Popular

Discover Ad Spend Trends in our State of Spend Dashboard

5 2022 Marketing Predictions From One of 2021’s Hottest Adtech Companies

7 Tips for Marketing During an Economic Downturn

How to Use Rockerbox to Calculate Your LTV

Making the Case for Top-of-Funnel Investment in a Performance-Obsessed World

Diversifying Beyond Meta: A Practical Guide to Smarter Channel Testing

What to Know: Navigating the New Tariff Landscape

[Holiday Series] Best Practices & Predictions for BFCM 2022

Learn more about...

See what’s working. Optimize your strategies.