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Strategic
Insight & Growth

Move beyond surface-level metrics. Our services are designed to help you understand customer lifetime value, optimize product strategy, and identify long-term revenue levers. Custom analyses include:

  • LTV Analysis: Estimates lifetime value by customer cohort over time. Inform long-term acquisition planning and set precise Customer Acquisition Cost (CAC) thresholds.
  • Product Analysis: Detailed breakdown of media performance by product line, SKU, or bundle. Understand which products are in demand from new vs. repeat customers and tailor your creative appropriately .
  • Customer & Audience Segmentation: Group customers into actionable segments based on purchase history and media exposure to enable tailored acquisition and retention strategies.
  • Cohort Analysis: Track retention, repeat purchase behavior, and long-term value over time to highlight loyalty drivers and risks.

Performance Validation & Optimization

Isolate and measure the true incremental effect of your marketing investment.

Our channel and campaign-wide media impact analyses provide the clarity needed for budget adjustments.

 

Dark Period Analysis

Quantify your media's true incrementality by evaluating baseline performance when spend is temporarily paused. Pinpoint the share of conversions that are genuinely media-driven.

Heavy-Up Analysis

Test responsiveness, incremental lift, and saturation effects by temporarily increasing spend in a specific channel. Get rapid insight into where extra dollars will have the biggest impact.

Essential Reporting & Dashboards

Keep your teams aligned with a clear, consistent pulse on results. From daily monitoring to annual strategic reviews, we provide the single source of truth for your performance.

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Monthly & Quarterly Recaps

Actionable snapshots and strategic reviews highlighting channel shifts, budget effectiveness, key drivers, and areas for immediate optimization.

 

End-of-Year (EOY) Planning Report

A comprehensive annual consolidation of spend, conversions, and ROI to confidently guide your forward-looking planning and budget allocation.

 

Custom Dashboard Setup & Maintenance

Custom dashboards built around your brand's specific KPIs and workflows such as geographic or product category level campaign results. Ongoing support ensures accuracy, timeliness and alignment with your evolving business needs.

Specialized BFCM Analytics

Maximize performance during the most critical shopping season. Our dedicated BFCMservices are tailored to provide real-time visibility and sharp promotion strategies:

  • Pre-holiday strategic reviews
  • Post-holiday deep-dive analysis of channel efficiency and demand drivers
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Case Study

KURU Footwear chose Rockerbox's Journey to gain a deeper understanding of the value of their marketing activities and optimize their paid social channels.

By leveraging Rockerbox's user-level path to conversion data, KURU scaled their social spend by 350%, achieving greater visibility into their approach and strategy, and making informed business decisions in a targeted market.

The Problem

KURU needed to move beyond basic dashboarding and last-click attribution to gain a holistic view of their marketing efforts and understand the impact of view-through data on their overall marketing ecosystem. They also sought to measure offline events accurately to test into new channels effectively.

The Solution

Rockerbox's Journey product provided KURU with synthetic events, enabling them to measure view-through data and offline events accurately. The dynamic and customizable data model of Rockerbox allowed KURU to receive better, quicker, and cleaner answers to critical business questions. With a true partnership approach, Rockerbox's support helped KURU make wise investment decisions.

View Case Studies

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