Attribution University

Need education around marketing attribution? We have you covered.

Written by Ron Jacobson
on May 05, 2021

One of Rockerbox’s core values is ‘Continually Improve’. In the Rockerbox 101 course that all new Rockerboxers go through we define ‘Continually Improve’ as

Everyone at Rockerbox should continually be improving themselves, their processes, their team, our product and our company. If you’re not putting yourself in uncomfortable situations, you aren’t growing. Just because we’ve been doing something a certain way, doesn’t mean it’s how we should do it moving forward.


While this value puts a lot of the onus on Rockerboxers, it’s on Rockerbox to invest to help make this value a reality. And the way we do this can’t be stagnant -- it needs to Continually Improve. Each year we try to increase the way that we’re supporting Rockerboxers to achieve this goal. 

What have we come up with over the years?

    • Library of Rockerbox: Rockerbox will pay for any books that a Rockerboxer believes will help them learn / improve
    • Rockerboxer Annual Training Stipend: Every Rockerbox can spend up to $1,000 per year on any form of learning / classes / training that they feel will improve their ability to contribute at Rockerbox.

      It's been fun to see the range of areas Rockerboxers want to learn. We’ve had Customer Services team members take classes in programming, Product Managers take classes in machine learning and Salespeople subscribing to proprietary research software

  • Be Well to You: Every Rockerboxer gets $800 per year to spend on items that will contribute to their wellness.

From day one there’s been no manager approval required for the Annual Training Stipend -- we want Rockerboxers to take us up on this. We’ve also recently improved the Library of Rockerbox process, switching from Rockerbox ordering requested books to Rockerboxers ordering it themselves. These are all little improvements that we hope add up to larger outcomes over time.

This is just the start. We’re going to increase the ways we help Rockerboxers to Continually Improve moving forward. After all, as we said before, “Just because we’ve been doing something a certain way, doesn’t mean it’s how we should do it moving forward.”

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