02 Dec 2022

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
29 Nov 2022

Shoppable Videos—What They Are and Why You Should Try Them Soon

Modern digital brands must constantly innovate and experiment with new...

written by Hillary Walters
15 Nov 2022

Rockerbox Reporting vs. In-Platform Reporting—What You Need to Know

Modern DTC and digital brands need accurate data to measure and grow t...

written by Hillary Walters
20 Dec 2019

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

written by Michelle Spagnoli

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30 Nov 2019

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

written by Michelle Spagnoli
01 Sep 2019

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

written by Michelle Spagnoli
30 Aug 2019

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

written by Michelle Spagnoli
15 Aug 2019

TV and Radio Attribution - How Does it Work?

If you’ve considered running TV or radio ads, then you've questioned h...

written by Michelle Spagnoli
09 Aug 2019

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

written by Michelle Spagnoli
26 Jun 2019

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

written by Michelle Spagnoli
04 Apr 2019

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

written by Michelle Spagnoli
12 Mar 2019

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

written by Michelle Spagnoli
11 Dec 2018

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

written by Michelle Spagnoli
22 Nov 2018

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

written by Michelle Spagnoli
21 Nov 2018

CPA vs. ROAS: When to Use Which

By now, you understand that your attribution model determines your CPA...

written by Michelle Spagnoli
30 Oct 2018

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...

written by Michelle Spagnoli

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