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29 Mar 2023
Marketing | 2 min read

The Game-Changing Features Rockerbox Released in February 2023

February was a monumental month in product releases for Rockerbox with...
written by Maggie Tharp
06 Feb 2023
Industry Trends | 5 min read

With a Recession Looming, Brands Must Keep Advertising

A popular adage during times of recession rings true today: “When time...
written by Ashley McAlpin
13 Jan 2023
Pro-tips | 5 min read

The Future of Shopping Ads Is Automated

Shopping ads have always held a special place in marketers’ hearts (an...
written by Maggie Tharp
05 Jan 2023
Marketing | 2 min read

3 Reasons OTT Measurement Is Difficult + How Rockerbox Solves These Problems

Over-the-top or OTT media viewership is stronger than ever and only co...
written by Maggie Tharp
04 Jan 2023
Industry Trends | 1 min read

The Future of Profitable Growth: Acknowledging the Separation of Attribution and Ad Optimization

The following post is a guest contribution. All opinions and predictio...
written by Daniel Pearson

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29 Dec 2022
Marketing | 4 min read

9 Expert Tips to Guide Your 2023 Marketing Planning

If you fail to plan, you plan to fail. You’ve heard this adage before,...

written by Maggie Tharp
27 Dec 2022
Marketing | 3 min read

6 Common Attribution Models and When to Use Them

Attribution models are used to measure the effectiveness of marketing ...

written by Maggie Tharp
26 Dec 2022
Pro-tips | 2 min read

The Limitations of Using a Control Group to Measure Marketing Effectiveness

Measuring the effectiveness of marketing efforts can be challenging, a...

written by Maggie Tharp
22 Dec 2022
Pro-tips | 2 min read

Do You Really Need a CDP?

As a B2C ecommerce company, you may be considering using a customer da...

written by Maggie Tharp
20 Dec 2022
Marketing | 2 min read

The Pros and Cons of Incrementality Testing

Incrementality testing is a valuable tool for marketers that allows th...

written by Maggie Tharp
15 Dec 2022
Marketing | 2 min read

5 Reasons DTC Brands are Moving to Retail

The direct-to-consumer (DTC) model has been a major disruptor in the r...

written by Maggie Tharp
08 Dec 2022
Marketing | 3 min read

Marketing Paths: Unlocking the Customer Journey with Rockerbox 

Imagine the way your potential customers browse the internet. Some mig...

written by Maggie Tharp
02 Dec 2022
Pro-tips | 10 min read

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022
Pro-tips | 3 min read

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
29 Nov 2022
Marketing | 6 min read

Shoppable Videos—What They Are and Why You Should Try Them Soon

Modern digital brands must constantly innovate and experiment with new...

written by Hillary Walters
15 Nov 2022
Marketing | 7 min read

Rockerbox Reporting vs. In-Platform Reporting—What You Need to Know

Modern DTC and digital brands need accurate data to measure and grow t...

written by Hillary Walters
20 Dec 2019
Marketing | 5 min read

Single-Touch vs. Multi-Touch Marketing Attribution

Today, you have more ways to reach potential customers than ever befor...

written by Michelle Spagnoli
30 Nov 2019
Marketing | 3 min read

Rule-Based vs. Machine Learning Attribution Models

By now, you understand that an attribution model is a method used to d...

written by Michelle Spagnoli
01 Sep 2019
Marketing | 4 min read

Understanding Post-Click vs. Post-View Conversions

When you see a conversion in a report, you might think: My customer cl...

written by Michelle Spagnoli
30 Aug 2019
Marketing |

[Video] Why Are Reported Conversion Counts Greater Than Actual Conversion Counts?

Many customers come to us with questions about conversion counts.  Whe...

written by Michelle Spagnoli
15 Aug 2019
Marketing | 3 min read

TV and Radio Attribution - How Does it Work?

If you’ve considered running TV or radio ads, then you've questioned h...

written by Michelle Spagnoli
09 Aug 2019
Marketing | 3 min read

[Video] Best Attribution Practices for In-House Marketers

Rockerbox recently sponsored Grow Commerce New York: a full day connec...

written by Michelle Spagnoli
26 Jun 2019
Marketing | 3 min read

When Are You Ready for Multi-Touch Attribution?

You’ve likely been using Google Analytics for a while now. It’s invalu...

written by Michelle Spagnoli
04 Apr 2019
Marketing | 5 min read

How Winning D2C Brands Send Direct Mail

If you asked me a year ago what I thought about direct mail, I would h...

written by Michelle Spagnoli
12 Mar 2019
Marketing | 4 min read

Pushing the Envelope: How Direct Mail Attribution Works

Now that we’ve covered how to attribute TV and radio ads, we’ll cover ...

written by Michelle Spagnoli
11 Dec 2018
Marketing | 3 min read

Why Your Conversion Counts Don’t Match (And Why They Never Will)

A common scenario: Your VP of Marketing asks you to pull conversion re...

written by Michelle Spagnoli
22 Nov 2018
Marketing | 3 min read

How to Calculate CPA Using Different Attribution Models

In its most basic form, calculating cost per acquisition is: amount sp...

written by Michelle Spagnoli
21 Nov 2018
Marketing | 2 min read

CPA vs. ROAS: When to Use Which

By now, you understand that your attribution model determines your CPA...

written by Michelle Spagnoli
30 Oct 2018
Marketing | 3 min read

How Does Podcast Attribution Work?

These days, you’re probably hearing a lot about podcasts. My morning s...

written by Michelle Spagnoli
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