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19 Nov 2024
Marketing | 3 min read

Going Deeper with Clickstream: New vs. Repeat Visitor Insights and Optimizing Engagement

Since launching the Rockerbox Clickstream Dataset, we’ve highlighted i...
written by Ashley McAlpin
14 Nov 2024
Product | 3 min read

Deepening Customer Insights with Rockerbox Clickstream: More Than Just Conversions

As we’ve explored in previous posts, Rockerbox’s Clickstream Dataset g...
written by Ashley McAlpin
08 Nov 2024
Pro-tips | 3 min read

Unlocking Deeper Customer Insights with Rockerbox’s Audience Segmentation

Understanding your audience is essential, and audience segmentation is...
written by Ashley McAlpin
04 Nov 2024
Pro-tips | 4 min read

Rockerbox’s Clickstream Dataset: A New Era in Marketing Analytics

Having a complete view of user interactions is no longer optional; it’...
written by Ashley McAlpin
31 Oct 2024
Product | 4 min read

Introducing Rockerbox’s Clickstream Dataset

For marketers who need a comprehensive view of every step in the custo...
written by Ashley McAlpin

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04 Sep 2024
Product | 3 min read

Announcing Rockerbox Testing: Unlock Incrementality

written by Ashley McAlpin
16 Aug 2024
Product | 2 min read

Introducing Rockerbox Data Status Reporting: Your Gateway to Real-Time Data Visibility

Having access to clean, reliable, and timely data is crucial. At Rocke...

written by Ashley McAlpin
07 Aug 2024
Marketing | 3 min read

How to Measure Top-of-Funnel Effectiveness with Rockerbox

Is the marketing funnel still relevant today? Does it matter how you d...

written by Maggie Tharp
01 Jul 2024
Product | 2 min read

Rockerbox Q2 Product Recap: Enhancing User Experience with Faster Load Times and Advanced Filtering

As we wrap up Q2, we’re excited to highlight two significant product l...

written by Ashley McAlpin
05 Jun 2024
Marketing | 2 min read

[On-Demand Webinar] 3 Rockerbox MMM Features to Help You Drive Growth

Are you tired of making marketing decisions based on gut feelings or i...

written by Maggie Tharp
29 May 2024
Marketing | 5 min read

What You Don’t Know About Your Buyer Journey Could Hurt You

How well do you understand the paths your customers take to convert? W...

written by Maggie Tharp
16 May 2024
Marketing | 4 min read

[Trends] What Channels Should You Be Exploring in in 2024?

Does it seem like there’s always a new marketing or advertising channe...

written by Maggie Tharp
14 May 2024
Marketing | 2 min read

Rockerbox MMM Deep-Dive: Customize your KPIs

Read the other blogs in this series: Scenario Planner, Data Upload Too...

written by Maggie Tharp
13 May 2024
Pro-tips | 2 min read

[Guide] Build vs. Buy: Two Approaches to Creating an MTA Solution

Ever looked at an analytics platform and thought “I could build that”?...

written by Maggie Tharp
01 May 2024
Marketing | 2 min read

Rockerbox MMM Deep-Dive: Explore Budget Scenarios for Maximum Impact

Read the other blogs in this series: Customize KPIs, Data Upload Tool ...

written by Maggie Tharp
01 Apr 2024
Product | 2 min read

Rockerbox Product Recap: 4 Products We Launched in Q1

As we reflect on the first quarter of the year, we’re thrilled to shar...

written by Ashley McAlpin
14 Mar 2024
Marketing | 4 min read

How to Reduce Confusion and Drive Results with a Marketing Source of Truth

Think of all the different locations and dashboards you have to check ...

written by Maggie Tharp
04 Mar 2024
Marketing | 4 min read

The Good, the Bad, and the Messy of Omnichannel Marketing

Omni-channel marketing has increased in popularity since the pandemic,...

written by Maggie Tharp
26 Feb 2024
Marketing | 6 min read

The Busy Brand’s Guide to Data Centralization

Having access to high-quality marketing data to analyze performance an...

written by Maggie Tharp
09 Feb 2024
Marketing | 1 min read

Unlocking the Power of Marketing Mix Modeling: Insights from the Rockerbox Webinar

MMM is all the rage right now, and for good reason. In our recent webi...

written by Ashley McAlpin
24 Jan 2024
Marketing | 1 min read

[Webinar] Rockerbox MMM Demo

How Rockerbox MMM Stands Apart + How to Leverage Data-Driven MMM To Dr...

written by Maggie Tharp
23 Jan 2024
News | 4 min read

Rockerbox + MNTN Launch Official Partnership

Unlock Total CTV Visibility Like Never Before Ready to experience way ...

written by Maggie Tharp
17 Jan 2024
Product | 2 min read

3 Updates We Rolled out in December 2023

Even in the busyness of the holidays, we made sure to push out several...

written by Maggie Tharp
02 Jan 2024
Pro-tips | 7 min read

Unlocking the Potential: How Data Transforms Marketing Strategies

Today, data is the compass that guides every marketing decision. In th...

written by Ashley McAlpin
13 Dec 2023
Marketing | 2 min read

Why Data Matters: Looking at Measurement Beyond Methodology

In today’s fast-paced digital marketing world, the ability to make qui...

written by Ashley McAlpin
02 Nov 2023
Marketing | 3 min read

Transitioning from Universal Analytics to GA4

(And How Rockerbox Track Bridges the Gap) As if 2023 wasn’t wild enoug...

written by Ashley McAlpin
01 Nov 2023
Product | 3 min read

1, 2, 3... Product Release Marathon!

3 Game-Changing Features Rockerbox Released This Month This month, we ...

written by Maggie Tharp
13 Oct 2023
Marketing | 2 min read

Introducing Collect: Streamline Your Marketing Data for Success

In the world of marketing, data reigns supreme. It's the key that unlo...

written by Maggie Tharp
05 Oct 2023
Product | 2 min read

Rockerbox's Track Product: First-Party Data to Power MTA

As a marketer you know that data is key. Quality data helps you target...

written by Maggie Tharp
20 Sep 2023
Product | 2 min read

2 Key Updates We Rolled out in August 2023

Another month, another round of updates to make our platform more effe...

written by Maggie Tharp
15 Sep 2023
Marketing | 2 min read

Rockerbox's Optimize Product Line: Set Campaign Goals, Get Regular Optimization Insights

At Rockerbox, we’re here to support marketers at all levels to handle ...

written by Maggie Tharp
15 Sep 2023
Product | 2 min read

[New] Rockerbox + Hightouch: Centralize Even More Data for Greater Insights

Without centralized, reliable, timely marketing data, it’s almost impo...

written by Maggie Tharp
15 Aug 2023
News | 3 min read

Rockerbox Product Lines: The New Age of Marketing Measurement

As a marketer you need accurate marketing intel on the performance of ...

written by Maggie Tharp
07 Aug 2023
Product | 2 min read

Rockerbox July 2023 Releases: A New Way to Keep a Pulse on Important Data Insights

There’s always something going on at Rockerbox. Coming on the heels of...

written by Maggie Tharp
12 Jul 2023
Product | 1 min read

Rockerbox June 2023 Feature Releases: Revolutionizing Marketers’ Day-to-Day

Over the month of June Rockerbox has been hard at work, bringing custo...

written by Maggie Tharp
14 Jun 2023
Marketing | 2 min read

The May 2023 Rockerbox Feature Releases That Changed the Game for Marketers

Channel managers, our recent releases have all been focused on making ...

written by Maggie Tharp
16 May 2023
Marketing | 3 min read

New! Actionable Insights for Channel Managers with Rockerbox

Goals and Recommendations Gives Marketers Campaign-Level Optimization ...

written by Maggie Tharp
14 Apr 2023
Product | 2 min read

3 Things Rockerbox Released in March 2023

After February’s launch of MMM for Shopify, we kept the momentum going...

written by Maggie Tharp
29 Mar 2023
Marketing | 2 min read

The Game-Changing Features Rockerbox Released in February 2023

February was a monumental month in product releases for Rockerbox with...

written by Maggie Tharp
27 Feb 2023
Product | 2 min read

5 Things Rockerbox Released in January 2023

Every quarter, we release big (we’re talking platform-transforming) up...

written by Maggie Tharp
08 Dec 2022
Marketing | 3 min read

Marketing Paths: Unlocking the Customer Journey with Rockerbox 

Imagine the way your potential customers browse the internet. Some mig...

written by Maggie Tharp
02 Dec 2022
Pro-tips | 10 min read

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
16 Nov 2022
Product | 3 min read

New! Expedite Marketing Performance Reporting with New Data Export Capabilities

With the end of 2022 nearing, reviewing the past few quarters of perfo...

written by Maggie Tharp
18 May 2022
Product | 5 min read

[NEW] Rockerbox Data Warehousing: The Data You Need—Where You Need It

You know the feeling—you have burning questions about your marketing. ...

written by Maggie Tharp
03 May 2022
Product | 4 min read

Analyze your Marketing Data in Google Sheets with Rockerbox Data Sync

We've all been there before — you get a message from your boss the eve...

written by Omar from Rockerbox
02 Mar 2022
Product | 2 min read

New Launch: Marketing Data Starter Pack

If you manage a marketing budget for a brand, you know how hard it is ...

written by Rick O'Toole
22 Nov 2021
Product | 5 min read

Rockerboxer Roundup: Sameen Karim on New Visitor Analytics

Note: This view has been deprecated in favor of Clickstream, read more...

written by Alyssa Jarrett
11 Nov 2021
Product | 6 min read

Measure Top-of-Funnel Impact With New Visitor Analytics

We’re excited to announce the launch of New Visitor Analytics, Rockerb...

written by Rick O'Toole
28 Oct 2021
Product | 5 min read

Beyond the Cookie: Marketing Measurement in a First-Party Data World

For years, marketers have been caught between a particularly tricky ro...

written by Sameen Karim
21 Sep 2021
Product | 5 min read

Rockerboxer Roundup: Eddie Chou on Experimentation

Last week, we had the pleasure of hosting a webinar where we went behi...

written by Alyssa Jarrett
01 Sep 2021
Product | 3 min read

Optimize Campaign Performance With Rockerbox Experiments

We’re excited to announce the launch of Rockerbox Experiments, our new...

written by Ron Jacobson
09 Jun 2021
Product | 3 min read

Product Launch: Data Warehousing

Today, we're excited to announce the launch of Rockerbox Data Warehous...

written by Ron Jacobson
24 Feb 2021
Product | 6 min read

Measuring True CPA and ROAS for Podcasts and Influencer Marketing

Last week, we announced the launch of Sponsorship Attribution — a comp...

written by Sameen Karim
17 Feb 2021
Product | 2 min read

Announcing Sponsorships Attribution by Rockerbox

Today, we're excited to announce the launch of Sponsorship Attribution...

written by Sameen Karim
14 Apr 2020
Product | 1 min read

Automatic Email Ingestion

Companies need to know who their customers are. Reaching out to existi...

written by Ron Jacobson
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