Sure, your most-used advertising platforms like Facebook, Google, and Pinterest all offer attribution insights to show you which ads are driving conversions—but not all attribution reports are created equal. With individual platforms, you’re getting a limited view of credit that might overinflate the importance of the channel reporting the insights.
With Rockerbox’s Digital Attribution Comparison view you can compare attribution between the metrics reported by individual advertising platforms and Rockerbox’s own first-party data-backed insights. In this blog post, we'll explore the benefits of the Digital Comparison view and how it can enhance your marketing efforts.
How Attribution Comparison Gives You the Edge You Need
Whether you’re onboarding Rockerbox for the first time or already using it to optimize your strategies on a regular basis, the ability to visualize and understand the difference between the way different platforms assign credit is crucial. Rockerbox's Digital Comparison view sheds light on how channels like Facebook, Google, Snapchat, TikTok, Pinterest, and others attribute credit, and you can easily see how their assessment differs from Rockerbox’s own. Additionally, Rockerbox offers longer attribution windows than what you’ll find in social media platforms, meaning you can see the bigger picture of the impact your ads had on your funnel.
Unleashing the Digital Comparison View
Wondering just how easy it is to start using the Digital Comparison view? Here’s what you have to do. Follow these steps: Head to Channels > Digital Advertising and click on the First-Party Attributed Performance tab. Next, browse the list of your advertising platforms and choose a conversion to view. After that, you can select Rockerbox's attribution window and the platform-specific attribution window. Pro tip: Customize the date range and apply advanced filters for those extra-specific insights.
Insights at a Glance
At first glance, the Digital Comparison view offers a macro-level perspective on how different platforms compare based on the chosen attribution window. Whichever attribution windows and methodologies (such as first-click, last-click, or even-weight) you’re looking to compare, Rockerbox empowers you with the ability to make these comparisons. You can even fine-tune the Rockerbox attribution window, tailoring it to your specific needs, ranging from the full 200-day window to as short as seven days. This enables you to gain a comprehensive understanding of credit distribution and identify areas of variance.
Delving into the Details
For a more comprehensive analysis, the Digital Comparison view allows you to drill down into specific sections, such as campaigns, ad sets, or individual ads. By exploring credit differences between your advertising channels and Rockerbox across different creative elements, you can discern which channels and ads are performing best. This level of granularity provides invaluable insights, enabling you to make data-driven decisions and optimize your marketing strategy.
Take the Next Step: Request a Demo
If you're eager to discover how Rockerbox and first-party data can revolutionize your marketing efforts, don't hesitate to reach out to our sales team for a personalized demo. Witness firsthand how Rockerbox can help you unlock powerful insights, optimize your attribution, and drive superior campaign performance.