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Why Rockerbox's Direct Mail Integrations Matter

Direct mail is still a viable and useful marketing channel even in an increasingly digital landscape, and Rockerbox recognizes its significance within the broader marketing mix. Our integrations empower marketers to gain valuable insights, make data-driven decisions, and optimize their campaigns effectively.

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How We Measure Direct Mail Success

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Track

Rockerbox Track provides a detailed, first-party dataset that incorporates direct mail touchpoints alongside all other marketing channels you advertise on.
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Export

Rockerbox Export facilitates integration with external analytics tools, enabling advanced, tailored campaign analysis and offering advertisers flexibility in data handling and reporting.
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Journey

Rockerbox Journey maps the complete consumer journey, revealing direct mail's influence on decision-making and conversions, essential for understanding the customer lifecycle.
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MMM

Rockerbox MMM uses AI-driven marketing mix modeling to uncover the relationship between spend and revenue and recommend budgetary changes for optimal returns.
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Deep Dive: Rockerbox's Unique Direct Mail Marketing Measurement Techniques

  • Streamlined Direct Mail Process: Rockerbox streamlines the integration process by offering pre-built connections with various direct mail partners. 
  • Address Matching and Attribution: Rockerbox performs a matchback between conversion address data and direct mail log files to attribute conversions to Direct Mail.
  • Data Privacy and Safety: Rockerbox’s attribution process involves comparing raw address files to addresses associated with conversions, but we prioritize data security during this process to ensure raw address information is never exposed.

The Impact for Advertisers

Rockerbox's integrated approach to direct mail marketing measurement translates into tangible benefits for advertisers:

  • Make the Most of Direct Mail Spend: With Rockerbox, advertisers gain a comprehensive, data-driven view of their direct mail campaigns, leading to informed strategy adjustments, optimized resource allocation, and maximized ROI.
  • Unlock Actionable Insights: Rockerbox's direct mail integrations not only enhance visibility but also deliver actionable insights that go beyond traditional analytics. Marketers can delve into consumer interactions with direct mail, understanding not just the surface-level metrics but also the nuanced aspects of audience engagement. 
  • Seamless Integration for Efficiency: Rockerbox's direct mail integrations offers a seamless and user-friendly experience for marketers. The platform's pre-built connections with various direct mail partners like Pebblepost, Postie, and Belardi Wong, simplify the integration process, allowing marketers to swiftly and effortlessly incorporate direct mail into their overall marketing strategy. 

 

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Explore the Full Potential of Your direct mail Campaigns with Rockerbox

Ready to elevate your direct mail advertising? Connect with Rockerbox today and harness the power of advanced analytics to transform your direct mail campaigns.