At Rockerbox, we have the privilege to work with hundreds of the world's top Direct-to-Consumer brands. This provides us with a unique perspective on marketing channel mix and corresponding performance.
Given BFCM/Holiday is such a critical time period for most DTC companies, we wanted to share some of the key trends in paid marketing channel performance- everything from digital to offline. This with the goal of helping other DTC companies know what to expect as they ramp up spend in November and December.
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