At Rockerbox, we have the privilege to work with hundreds of the world's top Direct-to-Consumer brands. This provides us with a unique perspective on marketing channel mix and corresponding performance.
Given BFCM/Holiday is such a critical time period for most DTC companies, we wanted to share some of the key trends in paid marketing channel performance- everything from digital to offline. This with the goal of helping other DTC companies know what to expect as they ramp up spend in November and December.
![2020 DTC Holiday Advertising Benchmarks & Predictions](https://4306380.fs1.hubspotusercontent-na1.net/hub/4306380/hubfs/Screen%20Shot%202020-11-19%20at%205.40.32%20PM%20copy.png?width=370&name=Screen%20Shot%202020-11-19%20at%205.40.32%20PM%20copy.png)
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