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Why Rockerbox's OTT Marketing Integrations Matter

Marketing channels like OTT pose a unique challenge for marketers as their measurement is not as straightforward as other digital channels. In the absence of clear clicks leading to conversion, we use our own approach to estimate the channel’s impact, which involves ingesting data from ad platforms and linking website visits and conversions to likely ad views. 

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How We Measure OTT Marketing Success

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Track

Rockerbox Track provides a first-party data set including granular touchpoint information for OTT and all other channels in your strategy.
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Export

Rockerbox Export allows you to transfer your OTT and other marketing data to your data warehouse where you can analyze it further alongside your customer data in your BI tools. 
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Journey

Rockerbox Journey unlocks an understanding of the entire marketing journey, the impact of every channel, the interplay between different marketing channels, and more..
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MMM

Rockerbox MMM leverages MMM (marketing mix modeling) to predict future revenue outcomes based on spend.
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Deep Dive: Rockerbox's Unique OTT Marketing Measurement Techniques

  • Streamlined Data Collection: Rockerbox ingests OTT data from platforms like MNTN, Tinuiti, and Tatari through impression tracking pixels and OTT log files. 
  • Sophisticated Approach to OTT Attribution: Rockerbox identifies users that went to the advertiser’s website shortly after the ad timestamps based on the hashed identifiers. If those users later convert, we give the OTT platform credit for that conversion.
  • OTT in context: Rockerbox combines OTT attribution with all other channels we attribute to a user in question: Social, search, affiliate, display, audio, etc.

The Impact for Advertisers Using Rockerbox's Affiliate Marketing Integration

Rockerbox's integrated approach to OTT marketing measurement translates into tangible benefits for advertisers:

  • Holistic Marketing Analysis: Rockerbox centralizes all of your marketing data, including OTT and more, giving you a clean, accurate dataset that includes online and offline sources and provides granular impact into the customer journey and each channel’s impact.
  • Enhanced Testing Capabilities: Rockerbox lets you see the performance (CPA/ROAS) of your OTT ads alongside other channels so you can make smarter decisions about where to make adjustments in your spend.
  • Reduction in Wasted Spend: With a view into OTT’s performance related to other channels and the overlap between them, marketers can more critically evaluate their spend and make adjustments accordingly. 
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Explore the Full Potential of Your OTT Campaigns with Rockerbox

OTT is too important of a channel to lack full visibility into its impact. With Rockerbox, we show you where OTT fits into the buyer journey and how it’s affecting conversions so you can be empowered to make better data-driven strategic decisions.