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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
CPA vs. ROAS: When to Use Which Nov 21, 2018
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
DTC Marketing Stack - V1.02 Oct 28, 2020

Ron Jacobson

Ron Jacobson is the Founder and CEO of Rockerbox. Prior to Rockerbox, he managed the Real Time Platform product team at AppNexus. Ron is a McGill University alumni (Comp Sci + Econ), San Antonio Spurs fan, Triumph rider, late night coder and mentor to various NYC startups.
Categories | Subscribe | Popular
05 May 2021
Culture | 1 min read

Investing in Continually Improving

One of Rockerbox’s core values is ‘Continually Improve’. In the Rocker...

By Ron Jacobson
29 Mar 2021
Industry Trends | 20 min read

Rockerbox + Reddit Panel @ Mobile Growth Summit 2021

By Ron Jacobson
16 Nov 2020
Industry Trends |

2020 DTC Holiday Advertising Benchmarks & Predictions

At Rockerbox, we have the privilege to work with hundreds of the world...

By Ron Jacobson
28 Oct 2020
Industry Trends |

DTC Marketing Stack - V1.02

Every day we're asked by our customers for vendor recommendations. Whi...

By Ron Jacobson
24 Aug 2020
Integrations |

Webinar: Rockerbox + EnquireLabs Integration

Post Purchase Surveys are a great way to capture information directly ...

By Ron Jacobson
30 Jun 2020
Pro-tips | 5 min read

Attributing Unattributable Conversions

"I have too many conversions being attributed to direct or organic soc...

By Ron Jacobson
16 Jun 2020
Industry Trends |

Webinar - Attribution: Better Track your Marketing Spend

Portag3 Ventures hosted a Webinar on Attribution and invited Rockerbox...

By Ron Jacobson
04 Jun 2020
Use Case | 6 min read

Analyzing and Attributing Subscription Businesses

R ockerbox works with a lot of companies in the subscription vertical....

By Ron Jacobson
19 May 2020
Industry Trends | 6 min read

Top 10 Attribution Apprehensions

Since launching Rockerbox Attribution Platform I’ve had conversations ...

By Ron Jacobson
14 Apr 2020
Product Integrations | 1 min read

Automatic Email Ingestion

Companies need to know who their customers are. Reaching out to existi...

By Ron Jacobson
08 Apr 2020
News | 1 min read

Measure Today, Pay Tomorrow

One of the first things that gets pulled when the economy falters is m...

By Ron Jacobson
19 Dec 2018
| 1 min read

Rockerbox Acquires Eventable to Expand Suite of Marketing Technologies

Today, we’re excited to announce that Rockerbox has acquired Eventable...

By Ron Jacobson
17 Aug 2018
News |

Celebrating our Debut on the Inc 5000

This week, we're celebrating our ranking on the 2018 Inc 5000 list of ...

By Ron Jacobson
18 Oct 2017
Culture | 1 min read

The Subway Principle: Always Keep Your Customers Informed

At Rockerbox we’re big believers in the Subway Principle. We define th...

By Ron Jacobson
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