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18 Mar 2025
Webinar | 2 min read

WEBINAR | Maximizing Your Data Warehouse: Unlock Marketing Insights & Drive Smarter Decisions

Your data warehouse is more than just a storage solution—it has the po...
written by Ashley McAlpin
14 Mar 2025
Unified Measurement | 3 min read

Why Last-Click Attribution Isn't Dead—But It’s Not Enough

For years, last-click attribution has been the default for measuring m...
written by Ashley McAlpin

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07 Mar 2025
Webinar Replay | 3 min read

Understanding the Role of Priors in Media Mix Modeling (MMM): Webinar Recap

Last week, Rockerbox hosted an insightful webinar diving deep into the...

written by Ashley McAlpin
03 Mar 2025
Webinar Replay | 4 min read

Beyond Last Click: A Recap of Our Conversation on Unified Marketing Measurement

Marketers know that last-click attribution has long been the standard ...

written by Ashley McAlpin
26 Feb 2025
News | 2 min read

Exciting News: We're Joining DoubleVerify!

We’re excited to announce that Rockerbox has entered into an agreement...

written by Ashley McAlpin
20 Feb 2025
Industry Trends | 3 min read

The Future of Measurement: Key Takeaways from IAB ALM with Rockerbox and TikTok

At this year’s IAB Annual Leadership Meeting (ALM), marketing leaders ...

written by Ashley McAlpin
19 Feb 2025
Unified Measurement | 4 min read

The Missing Piece in Marketing Measurement: Why Surveys Deserve a Seat at the Table

Marketing measurement has always been a challenge. With an ever-expand...

written by Ashley McAlpin
18 Feb 2025
Webinar | 2 min read

Webinar - Guiding MMM with Priors: Aligning Models with Performance

Marketing Mix Modeling (MMM) is a valuable tool for understanding mark...

written by Ashley McAlpin
14 Feb 2025
Webinar Replay | 4 min read

Webinar Recap: How Surveys Fit into Modern Marketing Measurement

We recently hosted a compelling discussion with Ron Jacobson, CEO and ...

written by Ashley McAlpin
12 Feb 2025
Rockerbox Goldmine | 3 min read

February 2025: Rockerbox Goldmine

Welcome to the latest edition of The Rockerbox Goldmine, where we brin...

written by Ashley McAlpin
07 Feb 2025
Use Case | 2 min read

Maximizing Media Efficiency: A Geo-Test on Paid Social Spend

Industry: Home & Lifestyle Objective: Optimize paid media investme...

written by Ashley McAlpin
05 Feb 2025
Webinar | 2 min read

Webinar: The Future of Measurement: Moving Beyond Last-Click with Unified KPIs

Marketers, it’s time to face the facts: last-click attribution is no l...

written by Ashley McAlpin
23 Jan 2025
Marketing Mix Modeling | 3 min read

Turning Insights Into Action: A Spotlight on Effective Marketing Mix Modeling

Marketing Mix Modeling (also known as Media Mix Modeling or MMM) can b...

written by Ashley McAlpin
22 Jan 2025
Webinar | 2 min read

Upcoming Webinar: Maximizing Channel Effectiveness, Elevate Your Measurement Strategy

Marketing measurement has never been more complex—or more critical. Wi...

written by Ashley McAlpin
17 Jan 2025
Testing | 3 min read

Everything You Need to Know About Incrementality Testing with Rockerbox

As marketing becomes increasingly data-driven, the need to understand ...

written by Ashley McAlpin
16 Jan 2025
Webinar Replay | 2 min read

Webinar Recap: Aligning Marketing Strategy with Unified Measurement for 2025

On January 16, 2025, Rockerbox hosted a webinar featuring Co-Founder a...

written by Ashley McAlpin
14 Jan 2025
Unified Webinar 2-Calibration/Validation | 3 min read

Validation and Calibration: A Blueprint for Marketing Measurement Success

Over the past few weeks we’ve been going deeper into the role of valid...

written by Ashley McAlpin
10 Jan 2025
Webinar Replay | 2 min read

Webinar Recap: Key Advertising Insights from Rockerbox Wrapped 2024

This week, we hosted a webinar featuring Will Burghes, our Head of Pro...

written by Ashley McAlpin
09 Jan 2025
Unified Webinar 2-Calibration/Validation | 4 min read

Quantifying Long-Term Impact: The Challenge of Upper-Funnel Advertising Investments

Over the past few weeks we’ve been going deeper into the role of valid...

written by Ashley McAlpin
08 Jan 2025
Unified Webinar 2-Calibration/Validation | 3 min read

Communicating the Value to Leadership: Winning Buy-In for Validation and Calibration

Over the past few weeks we’ve been going deeper into the role of valid...

written by Ashley McAlpin
04 Jan 2025
Multi-touch Attribution | 3 min read

Deduplicated Attribution: The Secret to Reliable Marketing KPIs

Accurate marketing measurement is critical for driving informed decisi...

written by Ashley McAlpin
03 Jan 2025
Unified Webinar 2-Calibration/Validation | 3 min read

Building a Future-Proof Data Foundation

Over the past few weeks we’ve been going deeper into the role of valid...

written by Ashley McAlpin
20 Dec 2024
Unified Measurement | 2 min read

Building Your Marketing Data Foundation: Why It’s the First Step to Accurate Measurement

Precision in measurement is no longer a luxury—it’s a necessity. Marke...

written by Ashley McAlpin
19 Dec 2024
Rockerbox Goldmine | 6 min read

December 2024: Rockerbox Goldmine

As we close out 2024, we’re reflecting on the incredible momentum in m...

written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Bridging Contradictions in Measurement Data: MTA vs. MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
16 Dec 2024
Industry Trends | 3 min read

Introducing the Unified Measurement Playbook: Simplify Complexity, Empower Decisions

A Comprehensive Guide to Aligning MMM, MTA, and Testing into a Single ...

written by Ashley McAlpin
13 Dec 2024
Industry Trends | 4 min read

Rockerbox Recap: Black Friday and Cyber Monday 2024

Black Friday and Cyber Monday (BFCM) 2024 brought significant shifts i...

written by Ashley McAlpin
11 Dec 2024
Case Study | 3 min read

Real-World Case Studies: The Power of Validation

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
10 Dec 2024
Industry Trends | 3 min read

Choosing the Right Methodology For Validation: MMM vs. Incrementality Testing

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
05 Dec 2024
Industry Trends | 2 min read

Coming Soon the Rockerbox Unified Measurement Playbook

A Roadmap to Simplifying Marketing Complexity The modern marketer’s jo...

written by Ashley McAlpin
04 Dec 2024
Industry Trends | 5 min read

Beyond Attribution: The Case for Validation and Calibration in Marketing Measurement

Over the next few weeks we’re going to go deeper into the role of vali...

written by Ashley McAlpin
03 Dec 2024
Webinar | 2 min read

Webinar Recap: Enhancing Attribution with Validation and Calibration

In this insightful session, panelists Will Burghes, Head of Profession...

written by Ashley McAlpin
25 Nov 2024
Pro-tips | 4 min read

Beyond the Basics: Redefining Marketing Measurement with Unified Insights

The challenge for marketers today isn’t just about collecting data; it...

written by Ashley McAlpin
22 Nov 2024
Pro-tips | 4 min read

BFCM Last-Minute Guide: Rockerbox Insights for a Profitable Holiday Season

With Black Friday and Cyber Monday (BFCM) right around the corner, mar...

written by Ashley McAlpin
21 Nov 2024
Pro-tips | 2 min read

Maximizing Cross-Brand Insights in a Multi-Brand Portfolio

Businesses that manage multiple brands under a single portfolio often ...

written by Ashley McAlpin
19 Nov 2024
Marketing | 3 min read

Going Deeper with Clickstream: New vs. Repeat Visitor Insights and Optimizing Engagement

Since launching the Rockerbox Clickstream Dataset, we’ve highlighted i...

written by Ashley McAlpin
15 Nov 2024
Webinar | 2 min read

Webinar Recap: Harnessing Unified Measurement for Marketing Success

On November 14, 2024, Rockerbox hosted an insightful webinar on unifie...

written by Ashley McAlpin
14 Nov 2024
Product | 3 min read

Deepening Customer Insights with Rockerbox Clickstream: More Than Just Conversions

As we’ve explored in previous posts, Rockerbox’s Clickstream Dataset g...

written by Ashley McAlpin
13 Nov 2024
Case Study | 2 min read

Rockerbox’s Data-Driven Approach to Radio Geo-Test Planning and Execution

Note: We’ve adjusted the values and geos for customer anonymity, but r...

written by Ashley McAlpin
11 Nov 2024
Rockerbox Goldmine | 7 min read

November 2024: Rockerbox Goldmine

Welcome to this month’s Rockerbox Goldmine! We’re excited to share the...

written by Ashley McAlpin
08 Nov 2024
Pro-tips | 3 min read

Unlocking Deeper Customer Insights with Rockerbox’s Audience Segmentation

Understanding your audience is essential, and audience segmentation is...

written by Ashley McAlpin
04 Nov 2024
Pro-tips | 4 min read

Rockerbox’s Clickstream Dataset: A New Era in Marketing Analytics

Having a complete view of user interactions is no longer optional; it’...

written by Ashley McAlpin
31 Oct 2024
Product | 4 min read

Introducing Rockerbox’s Clickstream Dataset

For marketers who need a comprehensive view of every step in the custo...

written by Ashley McAlpin
28 Oct 2024
Pro-tips | 4 min read

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
25 Oct 2024
Marketing | 4 min read

Why Rockerbox Outshines Google Analytics for Advanced Measurement

Simply tracking clicks or in-app engagements is not enough. Brands nee...

written by Ashley McAlpin
25 Oct 2024
Webinar | 3 min read

Webinar Recap: How Today’s Best Marketers are Navigating MTA, MMM, and Testing

The marketing landscape has shifted dramatically over the past few yea...

written by Ashley McAlpin
22 Oct 2024
News | 2 min read

Rockerbox Named a Leader in Snowflake's 2025 Modern Marketing Data Stack

We are thrilled to announce that Rockerbox has been named a Leader in ...

written by Ashley McAlpin
16 Oct 2024
Marketing | 4 min read

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investment

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investm...

written by Ashley McAlpin
01 Oct 2024
Industry Trends | 4 min read

The Challenge of Cross-Media Measurement: Navigating the Shift to Digital and Connected TV

Advertisers today face increasing complexity in measuring campaigns ac...

written by Ashley McAlpin
01 Oct 2024
Rockerbox Goldmine | 5 min read

October 2024: Rockerbox Goldmine

Welcome to the October edition of The Rockerbox Goldmine! As we head i...

written by Ashley McAlpin
12 Sep 2024
Industry Trends | 3 min read

Preparing for the 2024 Holiday Season: Key Insights and Strategies for Marketers

As the holiday season approaches, marketers face new challenges and op...

written by Ashley McAlpin
06 Sep 2024
Webinar | 2 min read

Webinar: Use Testing to Prepare Your Holiday Campaigns with Confidence

As the holiday season approaches, marketers everywhere are gearing up ...

written by Ashley McAlpin
04 Sep 2024
Product | 3 min read

Announcing Rockerbox Testing: Unlock Incrementality

written by Ashley McAlpin
01 Sep 2024
Rockerbox Goldmine | 5 min read

September 2024: Rockerbox Goldmine

Welcome to the first iteration of the Rockerbox Goldmine! Before we ge...

written by Ashley McAlpin
20 Aug 2024
Industry Trends | 4 min read

The Hidden Costs of Cutting Brand Advertising: Why Reducing Spend Can Hurt More Than Help

Reducing brand advertising might seem like a logical way to tighten bu...

written by Ashley McAlpin
16 Aug 2024
Product | 2 min read

Introducing Rockerbox Data Status Reporting: Your Gateway to Real-Time Data Visibility

Having access to clean, reliable, and timely data is crucial. At Rocke...

written by Ashley McAlpin
13 Aug 2024
Marketing Mix Modeling | 3 min read

The Future of MMM: What Will Set Providers Apart?

The landscape of Marketing Mix Modeling (MMM) is undergoing a transfor...

written by Ashley McAlpin
02 Aug 2024
Marketing | 2 min read

[Webinar] From Creative to Holistic Channel Measurement: Uncovering the Trends in Both Creative and Channel Measurement in 2024

Simply measuring the effectiveness of your creative assets is no longe...

written by Ashley McAlpin
09 Jul 2024
Marketing | 2 min read

Transparency in Advertising: The Push for Greater Clarity and Accountability

The advertising industry is experiencing a transformative period drive...

written by Ashley McAlpin
01 Jul 2024
Product | 2 min read

Rockerbox Q2 Product Recap: Enhancing User Experience with Faster Load Times and Advanced Filtering

As we wrap up Q2, we’re excited to highlight two significant product l...

written by Ashley McAlpin
01 Apr 2024
Product | 2 min read

Rockerbox Product Recap: 4 Products We Launched in Q1

As we reflect on the first quarter of the year, we’re thrilled to shar...

written by Ashley McAlpin
09 Feb 2024
Marketing | 1 min read

Unlocking the Power of Marketing Mix Modeling: Insights from the Rockerbox Webinar

MMM is all the rage right now, and for good reason. In our recent webi...

written by Ashley McAlpin
22 Jan 2024
News | 2 min read

#1 in B2C Attribution: G2 Winter 2024 Awards

We are thrilled to announce that Rockerbox has received a series of aw...

written by Ashley McAlpin
08 Jan 2024
News | 3 min read

Rockerbox Becomes a Badged TikTok Marketing Partner

We're thrilled to announce that Rockerbox is now a badged TikTok Marke...

written by Ashley McAlpin
02 Jan 2024
Pro-tips | 7 min read

Unlocking the Potential: How Data Transforms Marketing Strategies

Today, data is the compass that guides every marketing decision. In th...

written by Ashley McAlpin
13 Dec 2023
Marketing | 2 min read

Why Data Matters: Looking at Measurement Beyond Methodology

In today’s fast-paced digital marketing world, the ability to make qui...

written by Ashley McAlpin
11 Dec 2023
Culture | 2 min read

Rockertreat 2023: Strengthening Bonds and Aligning Visions

At Rockerbox, we believe in the power of face-to-face interactions and...

written by Ashley McAlpin
04 Dec 2023
Marketing | 3 min read

Black Friday and Cyber Monday 2023: A Look at the Numbers

Introduction In the wake of Black Friday and Cyber Monday (BFCM) 2023,...

written by Ashley McAlpin
02 Nov 2023
Marketing | 3 min read

Transitioning from Universal Analytics to GA4

(And How Rockerbox Track Bridges the Gap) As if 2023 wasn’t wild enoug...

written by Ashley McAlpin
23 Oct 2023
News | 3 min read

Rockerbox & Snowflake: Leading the Charge in Modern Marketing Data Attribution

The modern B2C organization's marketing landscape is a complex and int...

written by Ashley McAlpin
17 Oct 2023
Holiday Guide 2023 | 3 min read

The Ultimate Holiday Planning Guide 2023

As we approach the 2023 holiday season, there's an air of anticipation...

written by Ashley McAlpin
23 Aug 2023
3 min read

Rockerbox and Pinterest Unveil Impressive Results

When two giants of the marketing and advertising world come together, ...

written by Ashley McAlpin
28 Jun 2023
3 min read

Understanding the Impact of iOS 17 Privacy Changes on Advertising

Apple's recent release of iOS 17 brings with it significant privacy ch...

written by Ashley McAlpin
15 Jun 2023
Culture | 3 min read

G2 Summer Awards: Thank You for Trusting Us on Our Journey to Success

At Rockerbox, we are overjoyed and deeply grateful to announce that we...

written by Ashley McAlpin
03 Apr 2023
Marketing | 6 min read

The Power of Emotional Advertising: Why It Works and How to Do It Right

In today's crowded advertising landscape, it's more important than eve...

written by Ashley McAlpin
06 Feb 2023
Industry Trends | 5 min read

With a Recession Looming, Brands Must Keep Advertising

A popular adage during times of recession rings true today: “When time...

written by Ashley McAlpin
12 Dec 2022
3 min read

Is AI the future of B2C marketing?

Artificial Intelligence (AI) is revolutionizing the way businesses int...

written by Ashley McAlpin
13 Jul 2022
13 min read

What Is Marketing Attribution + Why You Should Care

It’s everywhere, and it’s complicated. How does a customer go from unk...

written by Ashley McAlpin
10 May 2022
News | 4 min read

Rockerbox Named an Inc. Magazine Best Workplace for 2022

“You don't build a business. You build people, then people build the b...

written by Ashley McAlpin
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