03 Dec 2024

Webinar Recap: Enhancing Attribution with Validation and Calibration

In this insightful session, panelists Will Burghes, Head of Profession...

written by Ashley McAlpin
25 Nov 2024

Beyond the Basics: Redefining Marketing Measurement with Unified Insights

The challenge for marketers today isn’t just about collecting data; it...

written by Ashley McAlpin

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22 Nov 2024

BFCM Last-Minute Guide: Rockerbox Insights for a Profitable Holiday Season

With Black Friday and Cyber Monday (BFCM) right around the corner, mar...

written by Ashley McAlpin
21 Nov 2024

Maximizing Cross-Brand Insights in a Multi-Brand Portfolio

Businesses that manage multiple brands under a single portfolio often ...

written by Ashley McAlpin
19 Nov 2024

Going Deeper with Clickstream: New vs. Repeat Visitor Insights and Optimizing Engagement

Since launching the Rockerbox Clickstream Dataset, we’ve highlighted i...

written by Ashley McAlpin
15 Nov 2024

Webinar Recap: Harnessing Unified Measurement for Marketing Success

On November 14, 2024, Rockerbox hosted an insightful webinar on unifie...

written by Ashley McAlpin
14 Nov 2024

Deepening Customer Insights with Rockerbox Clickstream: More Than Just Conversions

As we’ve explored in previous posts, Rockerbox’s Clickstream Dataset g...

written by Ashley McAlpin
13 Nov 2024

Rockerbox’s Data-Driven Approach to Radio Geo-Test Planning and Execution

Note: We’ve adjusted the values and geos for customer anonymity, but r...

written by Ashley McAlpin
11 Nov 2024

November 2024: Rockerbox Goldmine

Welcome to this month’s Rockerbox Goldmine! We’re excited to share the...

written by Ashley McAlpin
08 Nov 2024

Unlocking Deeper Customer Insights with Rockerbox’s Audience Segmentation

Understanding your audience is essential, and audience segmentation is...

written by Ashley McAlpin
04 Nov 2024

Rockerbox’s Clickstream Dataset: A New Era in Marketing Analytics

Having a complete view of user interactions is no longer optional; it’...

written by Ashley McAlpin
31 Oct 2024

Introducing Rockerbox’s Clickstream Dataset

For marketers who need a comprehensive view of every step in the custo...

written by Ashley McAlpin
28 Oct 2024

The Expansion of Marketing Measurement

We recently facilitated a conversation between Ron Jacobson, Matt Bahr...

written by Ashley McAlpin
25 Oct 2024

Why Rockerbox Outshines Google Analytics for Advanced Measurement

Simply tracking clicks or in-app engagements is not enough. Brands nee...

written by Ashley McAlpin
25 Oct 2024

Webinar Recap: How Today’s Best Marketers are Navigating MTA, MMM, and Testing

The marketing landscape has shifted dramatically over the past few yea...

written by Ashley McAlpin
22 Oct 2024

Rockerbox Named a Leader in Snowflake's 2025 Modern Marketing Data Stack

We are thrilled to announce that Rockerbox has been named a Leader in ...

written by Ashley McAlpin
16 Oct 2024

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investment

Navigating the Shift from Lower-Funnel Success to Upper-Funnel Investm...

written by Ashley McAlpin
01 Oct 2024

The Challenge of Cross-Media Measurement: Navigating the Shift to Digital and Connected TV

Advertisers today face increasing complexity in measuring campaigns ac...

written by Ashley McAlpin
01 Oct 2024

October 2024: Rockerbox Goldmine

Welcome to the October edition of The Rockerbox Goldmine! As we head i...

written by Ashley McAlpin
12 Sep 2024

Preparing for the 2024 Holiday Season: Key Insights and Strategies for Marketers

As the holiday season approaches, marketers face new challenges and op...

written by Ashley McAlpin
06 Sep 2024

Webinar: Use Testing to Prepare Your Holiday Campaigns with Confidence

As the holiday season approaches, marketers everywhere are gearing up ...

written by Ashley McAlpin
04 Sep 2024

Announcing Rockerbox Testing: Unlock Incrementality

written by Ashley McAlpin
01 Sep 2024

September 2024: Rockerbox Goldmine

Welcome to the first iteration of the Rockerbox Goldmine! Before we ge...

written by Ashley McAlpin
20 Aug 2024

The Hidden Costs of Cutting Brand Advertising: Why Reducing Spend Can Hurt More Than Help

Reducing brand advertising might seem like a logical way to tighten bu...

written by Ashley McAlpin
16 Aug 2024

Introducing Rockerbox Data Status Reporting: Your Gateway to Real-Time Data Visibility

Having access to clean, reliable, and timely data is crucial. At Rocke...

written by Ashley McAlpin
13 Aug 2024

The Future of MMM: What Will Set Providers Apart?

The landscape of Marketing Mix Modeling (MMM) is undergoing a transfor...

written by Ashley McAlpin
02 Aug 2024

[Webinar] From Creative to Holistic Channel Measurement: Uncovering the Trends in Both Creative and Channel Measurement in 2024

Simply measuring the effectiveness of your creative assets is no longe...

written by Ashley McAlpin
09 Jul 2024

Transparency in Advertising: The Push for Greater Clarity and Accountability

The advertising industry is experiencing a transformative period drive...

written by Ashley McAlpin
01 Jul 2024

Rockerbox Q2 Product Recap: Enhancing User Experience with Faster Load Times and Advanced Filtering

As we wrap up Q2, we’re excited to highlight two significant product l...

written by Ashley McAlpin
01 Apr 2024

Rockerbox Product Recap: 4 Products We Launched in Q1

As we reflect on the first quarter of the year, we’re thrilled to shar...

written by Ashley McAlpin
09 Feb 2024

Unlocking the Power of Marketing Mix Modeling: Insights from the Rockerbox Webinar

MMM is all the rage right now, and for good reason. In our recent webi...

written by Ashley McAlpin
22 Jan 2024

#1 in B2C Attribution: G2 Winter 2024 Awards

We are thrilled to announce that Rockerbox has received a series of aw...

written by Ashley McAlpin
08 Jan 2024

Rockerbox Becomes a Badged TikTok Marketing Partner

We're thrilled to announce that Rockerbox is now a badged TikTok Marke...

written by Ashley McAlpin
02 Jan 2024

Unlocking the Potential: How Data Transforms Marketing Strategies

Today, data is the compass that guides every marketing decision. In th...

written by Ashley McAlpin
13 Dec 2023

Why Data Matters: Looking at Measurement Beyond Methodology

In today’s fast-paced digital marketing world, the ability to make qui...

written by Ashley McAlpin
11 Dec 2023

Rockertreat 2023: Strengthening Bonds and Aligning Visions

At Rockerbox, we believe in the power of face-to-face interactions and...

written by Ashley McAlpin
04 Dec 2023

Black Friday and Cyber Monday 2023: A Look at the Numbers

Introduction In the wake of Black Friday and Cyber Monday (BFCM) 2023,...

written by Ashley McAlpin
02 Nov 2023

Transitioning from Universal Analytics to GA4

(And How Rockerbox Track Bridges the Gap) As if 2023 wasn’t wild enoug...

written by Ashley McAlpin
23 Oct 2023

Rockerbox & Snowflake: Leading the Charge in Modern Marketing Data Attribution

The modern B2C organization's marketing landscape is a complex and int...

written by Ashley McAlpin
17 Oct 2023

The Ultimate Holiday Planning Guide 2023

As we approach the 2023 holiday season, there's an air of anticipation...

written by Ashley McAlpin
23 Aug 2023

Rockerbox and Pinterest Unveil Impressive Results

When two giants of the marketing and advertising world come together, ...

written by Ashley McAlpin
28 Jun 2023

Understanding the Impact of iOS 17 Privacy Changes on Advertising

Apple's recent release of iOS 17 brings with it significant privacy ch...

written by Ashley McAlpin
15 Jun 2023

G2 Summer Awards: Thank You for Trusting Us on Our Journey to Success

At Rockerbox, we are overjoyed and deeply grateful to announce that we...

written by Ashley McAlpin
03 Apr 2023

The Power of Emotional Advertising: Why It Works and How to Do It Right

In today's crowded advertising landscape, it's more important than eve...

written by Ashley McAlpin
06 Feb 2023

With a Recession Looming, Brands Must Keep Advertising

A popular adage during times of recession rings true today: “When time...

written by Ashley McAlpin
12 Dec 2022

Is AI the future of B2C marketing?

Artificial Intelligence (AI) is revolutionizing the way businesses int...

written by Ashley McAlpin
13 Jul 2022

What Is Marketing Attribution + Why You Should Care

It’s everywhere, and it’s complicated. How does a customer go from unk...

written by Ashley McAlpin
10 May 2022

Rockerbox Named an Inc. Magazine Best Workplace for 2022

“You don't build a business. You build people, then people build the b...

written by Ashley McAlpin

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