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Why Rockerbox's Snapchat Measurement Matters

Snapchat advertising has the potential to be huge for businesses, especially those targeting a Gen Z and Millennial audience. However, it’s not always so easy to understand the full value of visual platforms like Snapchat. That’s where Rockerbox comes in. Our powerful integration lets you see view and click interactions and analyze Snapchat in the context of your larger advertising. 

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How We Measure Snapchat Ad Success

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Collect

Rockerbox Collect brings high-quality ad performance and revenue data that is a necessity for assessing the relationship between spend and conversions and understanding whether your ads on Snapchat and other channels are paying off. Collect handles the difficult job of assembling this dataset so you can enhance your decision-making with reliable numbers.
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Track

With Rockerbox Track, you get access to a high-quality dataset of marketing touchpoints and conversion events. It’s first-party and user-level for the most granularity and reliability, and for Snapchat, you get both click and view data.
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Export

Rockerbox Export gives ultimate control over your Snapchat data. Sync your Rockerbox datasets to your data warehouse for additional reporting analytics that take into account your customer data. 
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Journey

Want to see how Snapchat fits into the larger marketing journey? How much credit the channel receives in driving conversions? How Snapchat’s impact overlaps with other channels? Rockerbox Journey gives you all these insights and more, rooted in MTA.
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Optimize

Get the data and insights you need to optimize your Snapchat campaigns on a daily basis. With Rockerbox Optimize, you can set goals for ROAS and CPA and get targeted recommendations for adjusting your spend. 
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MMM

Rockerbox MMM uses the time-tested MMM (Marketing Mix Modeling) methodology to assess the correlation between spend and revenue, leading to better, smarter budgeting.
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Deep Dive: Rockerbox's Unique Snapchat Measurement Techniques

  • Click and View Interactions: Track users that view or interact with an ad on Snapchat and later converts on a brand’s website—no clicks required. 
  • Leverage Tracking Parameters with Dynamic Macros: Tracking your Snapchat ads is as simple as adding Rockerbox tracking parameters to them. Our parameter values use macros that do not need to be manually replaced and instead are dynamically filled by the platform when the ad is served.
  • Track Multiple Ad Formats: Rockerbox makes it possible to track multiple types of Snapchat advertising content, including Story Ads and Catalog Ads. 

The Impact for Advertisers Using Rockerbox's Snapchat Integration

With Rockerbox, advertisers gain:

  • Accurate key metrics: In initial testing, advertisers saw dozens of additional conversions and up to an 11x improvement in CPA with additional view-through and engagement data compared to the performance with clicks alone.
  • Cross-channel insights: Learn how Snapchat affects the overall marketing journey and how it overlaps with other channels.
  • Ability to spend more confidently: With the complete data that Rockerbox provides (click and view touchpoints), marketers are better equipped to make data-backed decisions that move the needle. 
  • Understanding of the relationship between channels: Assess the performance of Snap compared to other channels more accurately with full view and click data.
  • Quality Snapchat data to power analyses: Use in-platforms tools like MMM and Journey to explore the data or export to your warehouse with Export. 
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Unlock the Full Potential of Your Snapchat Campaigns with Rockerbox

Elevate your advertising on Snapchat with Rockerbox. Gain deeper insights, refine your strategies, and witness the impact of your Snapchat campaigns like never before.