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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
Measure Top-of-Funnel Impact With New Visitor Analytics Nov 11, 2021
CPA vs. ROAS: When to Use Which Nov 21, 2018

Maggie Tharp
Categories | Subscribe | Popular
24 Jun 2022
| 4 min read

DTC Brand Growth: How to Scale Predictably and Sustainably as a Direct Sales Brand

  In a recent Insider Intelligence report, Rockerbox data was used to ...

By Maggie Tharp
22 Jun 2022
| 1 min read

[Webinar] Measure Smarter with Rockerbox: Live Demo + Q&A

Marketing measurement is hard enough in a normal economy. When you’re ...

By Maggie Tharp
09 Jun 2022
Webinar Data Warehousing | 1 min read

[Webinar] How to Leverage Your Data Warehouse to Operationalize your Marketing Data

Do you have a surefire way to measure the effectiveness of all of your...

By Maggie Tharp
03 Jun 2022
Infographic State of Spend | 2 min read

[Infographic] The State of Marketing Spend Trends 2022

Marketing and advertising spending is often in flux due to evolving pr...

By Maggie Tharp
31 May 2022
| 2 min read

Discover Ad Spend Trends in our State of Spend Dashboard

Digital ad spending was so high in 2021, it even surprised the experts...

By Maggie Tharp
18 May 2022
Product | 5 min read

[NEW] Rockerbox Data Warehousing: The Data You Need—Where You Need It

You know the feeling—you have burning questions about your marketing. ...

By Maggie Tharp
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