01 Feb 2023

3 Strategies for Driving Repeat Purchases

You’ve heard it before. Re-engaging existing customers is cheaper than...

written by Maggie Tharp
27 Jan 2023

The State of Data Privacy Regulations for Marketers + How Rockerbox Approaches Data Privacy

One of the most nuanced and complex topics for marketers today is the ...

written by Maggie Tharp

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26 Jan 2023

Attribution Report: Campaign Performance Insights to Help You Optimize Your Marketing

As a marketer, your job comes down to this. You need to launch strateg...

written by Maggie Tharp
23 Jan 2023

7 New Year's Resolutions for Marketing Professionals

When it comes to marketing, the old adage couldn’t be more true: If yo...

written by Maggie Tharp
23 Jan 2023

[Webinar Recap] Measure Smarter with Rockerbox: Live Demo + Q&A

Marketing measurement is hard enough in a normal economy. When you’re ...

written by Maggie Tharp
20 Jan 2023

How to Track the Impact of Text: A Quick Guide to SMS Attribution

Any marketer in 2023 knows it’s important to meet your audiences where...

written by Maggie Tharp
19 Jan 2023

How to Set Baselines for New Channel Testing in 2023

As we move into 2023, you’re probably evaluating your current marketin...

written by Maggie Tharp
13 Jan 2023

The Future of Shopping Ads Is Automated

Shopping ads have always held a special place in marketers’ hearts (an...

written by Maggie Tharp
06 Jan 2023

6 Things Rockerbox Released in December 2022

The B2C world is constantly changing, and at Rockerbox, we’re continua...

written by Maggie Tharp
05 Jan 2023

3 Reasons OTT Measurement Is Difficult + How Rockerbox Solves These Problems

Over-the-top or OTT media viewership is stronger than ever and only co...

written by Maggie Tharp
29 Dec 2022

9 Expert Tips to Guide Your 2023 Marketing Planning

If you fail to plan, you plan to fail. You’ve heard this adage before,...

written by Maggie Tharp
27 Dec 2022

6 Common Attribution Models and When to Use Them

Attribution models are used to measure the effectiveness of marketing ...

written by Maggie Tharp
26 Dec 2022

The Limitations of Using a Control Group to Measure Marketing Effectiveness

Measuring the effectiveness of marketing efforts can be challenging, a...

written by Maggie Tharp
22 Dec 2022

[Webinar] Measure Smarter with Rockerbox: Live Demo + Q&A

Marketers need a clear view of what's working in their marketing and a...

written by Maggie Tharp
22 Dec 2022

Do You Really Need a CDP?

As a B2C ecommerce company, you may be considering using a customer da...

written by Maggie Tharp
20 Dec 2022

The Pros and Cons of Incrementality Testing

Incrementality testing is a valuable tool for marketers that allows th...

written by Maggie Tharp
15 Dec 2022

5 Reasons DTC Brands are Moving to Retail

The direct-to-consumer (DTC) model has been a major disruptor in the r...

written by Maggie Tharp
13 Dec 2022

[On-Demand Webinar] How to Streamline Your End of Year Reporting with Rockerbox

Stressed about end of year reporting? Proving the value of your market...

written by Maggie Tharp
08 Dec 2022

Marketing Paths: Unlocking the Customer Journey with Rockerbox 

Imagine the way your potential customers browse the internet. Some mig...

written by Maggie Tharp
02 Dec 2022

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
17 Nov 2022

[On-Demand Webinar] Solving the Problem of Unattributed Conversions With Attribution & Post-Purchase Surveys

Finding out exactly what drives purchases can feel daunting at times, ...

written by Maggie Tharp
16 Nov 2022

New! Expedite Marketing Performance Reporting with New Data Export Capabilities

With the end of 2022 nearing, reviewing the past few quarters of perfo...

written by Maggie Tharp
14 Nov 2022

[Webinar Recap] The State of Black Friday/Cyber Monday 2022: A Fireside Chat with Rockerbox & Pebblepost

Black Friday and Cyber Monday are some of the most (or THE most) impor...

written by Maggie Tharp
03 Nov 2022

[Webinar Recap] How Newton Baby Got Clarity on Pinterest ROAS with Rockerbox

How do high-performing DTC marketing teams scale their marketing and p...

written by Maggie Tharp
30 Sep 2022

[eBook] Identity Resolution: The Rockerbox Guide to Transparent Attribution

The customer journey is full of multiple different touchpoints and may...

written by Maggie Tharp
21 Sep 2022

The New Face of Rockerbox

Coming off the launch of our brand new user interface just last month,...

written by Maggie Tharp
20 Sep 2022

Who Succeeds on Pinterest? 

  The following article is an excerpt from our playbook on best practi...

written by Maggie Tharp
16 Sep 2022

What’s Next in DTC Marketing?: 6 Predictions for the Future of Digital Advertising  

There is no shortage of challenges for modern DTC marketers. Shifting ...

written by Maggie Tharp
14 Sep 2022

The DTC Pinterest Playbook: How to Win More Customers with Pinterest + Rockerbox 

As a DTC marketer you likely already know that Pinterest provides a gr...

written by Maggie Tharp
08 Sep 2022

Rockerbox Reimagined: A Deep Dive on the New and Updated Functionality 

With ongoing economic tensions and an ever-changing digital landscape,...

written by Maggie Tharp
02 Sep 2022

Rockerbox Product Manager Eddie Chou on Data Warehousing

Behind all the product improvements and advancements of Rockerbox, the...

written by Maggie Tharp
31 Aug 2022

August 2022 Rockerbox Integrations: Podsights and LiveIntent

Rockerbox not only lets you explore marketing attribution across commo...

written by Maggie Tharp
17 Aug 2022

Welcome to Rockerbox Reimagined: New Look, New & Redesigned Views, Industry Spend Trends

For years, Rockerbox has been the leading marketing attribution and me...

written by Maggie Tharp
01 Aug 2022

[Webinar Series Recap] Marketing in a Downturn

With a recession on the horizon (not to mention consumer spending shif...

written by Maggie Tharp
27 Jul 2022

Rockerbox: More Than Just Attribution

“Attribution” is a powerful way to measure your marketing, understand ...

written by Maggie Tharp
21 Jul 2022

Coming Soon: Rockerbox Plans to Help You Market and Spend Smarter from Launch to Scale

It’s never too early to start the process of becoming a data-driven or...

written by Maggie Tharp
07 Jul 2022

iOS14 and The State of DTC Ad Spend–One Year Later

Now that digital marketers (and consumers) are one year into the most ...

written by Maggie Tharp
29 Jun 2022

7 Tips for Marketing During an Economic Downturn

It’s not an easy time to be a DTC or ecommerce brand. With a weakening...

written by Maggie Tharp
24 Jun 2022

DTC Brand Growth: How to Scale Predictably and Sustainably as a Direct Sales Brand

  In a recent Insider Intelligence report, Rockerbox data was used to ...

written by Maggie Tharp
09 Jun 2022

[Webinar] How to Leverage Your Data Warehouse to Operationalize your Marketing Data

Do you have a surefire way to measure the effectiveness of all of your...

written by Maggie Tharp
03 Jun 2022

[Infographic] The State of Marketing Spend Trends 2022

Marketing and advertising spending is often in flux due to evolving pr...

written by Maggie Tharp
31 May 2022

Discover Ad Spend Trends in our State of Spend Dashboard

Digital ad spending was so high in 2021, it even surprised the experts...

written by Maggie Tharp
18 May 2022

[NEW] Rockerbox Data Warehousing: The Data You Need—Where You Need It

You know the feeling—you have burning questions about your marketing. ...

written by Maggie Tharp

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