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16 Apr 2024
2 min read

Rockerbox MMM Deep-Dive: Customize Your Model with Your Own Data

Marketing mix modeling (MMM) is a powerful statistical analysis that c...
written by Maggie Tharp
03 Apr 2024
Marketing | 3 min read

How to Know if Your Marketing is Working (And Why Deduplication is Your Friend)

At the root of all marketing measurement is one simple question: Is ou...
written by Maggie Tharp

Subscribe to the Blog
02 Apr 2024
Marketing | 2 min read

[Webinar] Should You Buy or Build an MTA Solution?

Many companies exploring marketing measurement consider whether they s...

written by Maggie Tharp
27 Mar 2024
Use Case | 2 min read

Webinar — A TikTok Tale: Rebag’s TikTok + Rockerbox Strategy for Success

TikTok is used by almost 5 million U.S. businesses to reach their audi...

written by Maggie Tharp
20 Mar 2024
Marketing | 2 min read

Leveraging Rockerbox + TikTok for Growth: A Comprehensive Playbook for Advertisers

TikTok, with its staggering 1 billion monthly active users, has emerge...

written by Maggie Tharp
14 Mar 2024
Marketing | 4 min read

How to Reduce Confusion and Drive Results with a Marketing Source of Truth

Think of all the different locations and dashboards you have to check ...

written by Maggie Tharp
07 Mar 2024
Marketing | 1 min read

[Infographic] February 2024 State of Spend

Where are marketers spending their budgets these days? Which channels ...

written by Maggie Tharp
04 Mar 2024
Marketing | 4 min read

The Good, the Bad, and the Messy of Omnichannel Marketing

Omni-channel marketing has increased in popularity since the pandemic,...

written by Maggie Tharp
26 Feb 2024
Marketing | 6 min read

The Busy Brand’s Guide to Data Centralization

Having access to high-quality marketing data to analyze performance an...

written by Maggie Tharp
24 Jan 2024
Marketing | 1 min read

[Webinar] Rockerbox MMM Demo

How Rockerbox MMM Stands Apart + How to Leverage Data-Driven MMM To Dr...

written by Maggie Tharp
23 Jan 2024
News | 4 min read

Rockerbox + MNTN Launch Official Partnership

Unlock Total CTV Visibility Like Never Before Ready to experience way ...

written by Maggie Tharp
17 Jan 2024
Product | 2 min read

3 Updates We Rolled out in December 2023

Even in the busyness of the holidays, we made sure to push out several...

written by Maggie Tharp
05 Jan 2024
Marketing | 2 min read

Rockerbox Events On-Demand

Re-Experience Key Sessions and Speakers from Our Digital Conferences R...

written by Maggie Tharp
01 Dec 2023
1 min read

On-Demand Webinar: Unveiling the Future of Streaming TV

Are you trying to stay ahead of the curve in the dynamic world of stre...

written by Maggie Tharp
09 Nov 2023
Marketing | 1 min read

[Webinar] Marketing Measurement Your Way: Rockerbox Live Demo + Q&A

Effective marketing measurement is (1) based in high-quality, complete...

written by Maggie Tharp
08 Nov 2023
4 min read

Rockerbox Announces Measurement Integration with TikTok

Unveiling TikTok’s Impact on Revenue & the Buyer Journey Nearly 5 ...

written by Maggie Tharp
01 Nov 2023
Product | 3 min read

1, 2, 3... Product Release Marathon!

3 Game-Changing Features Rockerbox Released This Month This month, we ...

written by Maggie Tharp
01 Nov 2023
Marketing | 1 min read

[Webinar Recap] How to Be a Full Funnel Marketer in 2023 and Beyond

Many marketers aspire to full funnel marketing, but how do you know if...

written by Maggie Tharp
30 Oct 2023
News | 2 min read

Rockerbox Achieves SOC 2 Certification for Security

Elevating Data Protection Standards We're excited to announce a signif...

written by Maggie Tharp
13 Oct 2023
Marketing | 2 min read

Introducing Collect: Streamline Your Marketing Data for Success

In the world of marketing, data reigns supreme. It's the key that unlo...

written by Maggie Tharp
05 Oct 2023
Product | 2 min read

Rockerbox's Track Product: First-Party Data to Power MTA

As a marketer you know that data is key. Quality data helps you target...

written by Maggie Tharp
20 Sep 2023
Product | 2 min read

2 Key Updates We Rolled out in August 2023

Another month, another round of updates to make our platform more effe...

written by Maggie Tharp
15 Sep 2023
Marketing | 2 min read

Rockerbox's Optimize Product Line: Set Campaign Goals, Get Regular Optimization Insights

At Rockerbox, we’re here to support marketers at all levels to handle ...

written by Maggie Tharp
15 Sep 2023
Product | 2 min read

[New] Rockerbox + Hightouch: Centralize Even More Data for Greater Insights

Without centralized, reliable, timely marketing data, it’s almost impo...

written by Maggie Tharp
01 Sep 2023
3 min read

Rockerbox's MMM Product: Create a Better Marketing Budget with the Power of Marketing Mix Modeling

There is no one right way to analyze your marketing. At Rockerbox, we ...

written by Maggie Tharp
30 Aug 2023
4 min read

What Our New Data + Analysis Product Lines Mean for Marketers

This month we released one of the biggest positioning changes in Rocke...

written by Maggie Tharp
24 Aug 2023
3 min read

Rockerbox's Journey Product: Funnel Insights Like Never Before

It can be challenging to find a marketing measurement solution that gi...

written by Maggie Tharp
23 Aug 2023
Marketing | 1 min read

Unlock the Power of OTT Advertising: Watch On-Demand!

Are you ready to conquer the ever-expanding world of OTT/streaming vid...

written by Maggie Tharp
15 Aug 2023
News | 3 min read

Rockerbox Product Lines: The New Age of Marketing Measurement

As a marketer you need accurate marketing intel on the performance of ...

written by Maggie Tharp
07 Aug 2023
Product | 2 min read

Rockerbox July 2023 Releases: A New Way to Keep a Pulse on Important Data Insights

There’s always something going on at Rockerbox. Coming on the heels of...

written by Maggie Tharp
03 Aug 2023
Marketing | 2 min read

[On-Demand Webinar] Navigating the Shifting Media Landscape: A Guide to Advertising in H2 2023

In today's ever-evolving world of marketing, staying ahead of the curv...

written by Maggie Tharp
03 Aug 2023
News | 2 min read

Unwrap the Magic of Holidaze - The Ultimate FREE Event for B2C Marketers!

Get ready to enter a world of marketing magic, because Rockerbox Holid...

written by Maggie Tharp
27 Jul 2023
Marketing | 1 min read

[On-Demand Webinar] Crush the Search Game in 2023: The Unstoppable Combination of Paid + SEO

We joined forces with Electric Orange Creative to reveal the ultimate ...

written by Maggie Tharp
20 Jul 2023
News | 2 min read

New: Rockerbox Academy Sets You Up for Measurement Success

Rockerbox is taking you back to school, but you get to work at your ow...

written by Maggie Tharp
12 Jul 2023
Product | 1 min read

Rockerbox June 2023 Feature Releases: Revolutionizing Marketers’ Day-to-Day

Over the month of June Rockerbox has been hard at work, bringing custo...

written by Maggie Tharp
14 Jun 2023
Marketing | 2 min read

The May 2023 Rockerbox Feature Releases That Changed the Game for Marketers

Channel managers, our recent releases have all been focused on making ...

written by Maggie Tharp
26 May 2023
Marketing | 2 min read

Unlocking Insights with Rockerbox's Digital Comparison View

Sure, your most-used advertising platforms like Facebook, Google, and ...

written by Maggie Tharp
19 May 2023
Marketing | 1 min read

[On-Demand Webinar] How to Prep Your Media Mix Now for a Better Q4

Is your marketing mix serving your current goals? More importantly, wi...

written by Maggie Tharp
16 May 2023
Marketing | 3 min read

New! Actionable Insights for Channel Managers with Rockerbox

Goals and Recommendations Gives Marketers Campaign-Level Optimization ...

written by Maggie Tharp
11 May 2023
2 min read

3 Game-Changing April Releases

April was a month for the record books at Rockerbox. We’re always push...

written by Maggie Tharp
27 Apr 2023
Marketing | 2 min read

3 Questions with Rockerbox: What Snapchat Views Mean for Marketers

Earlier this month, we announced our formal partnership with Snapchat,...

written by Maggie Tharp
14 Apr 2023
Product | 2 min read

3 Things Rockerbox Released in March 2023

After February’s launch of MMM for Shopify, we kept the momentum going...

written by Maggie Tharp
13 Apr 2023
Marketing | 2 min read

The B2C Snapchat Playbook: How to Win More Customers with Snapchat + Rockerbox

For brands marketing to a Gen Z and Millennial user base, Snapchat can...

written by Maggie Tharp
12 Apr 2023
Marketing | 2 min read

[New!] Rockerbox + Snapchat Views: Get the Full Picture of Your Snapchat Campaign Impact

When you’re trying to unlock the full impact of a highly visual platfo...

written by Maggie Tharp
04 Apr 2023
Marketing | 3 min read

3 Questions with Rockerbox: Why We Created MMM for Shopify

In late February we released MMM for Shopify—a game-changing measureme...

written by Maggie Tharp
29 Mar 2023
Webinar | 2 min read

[On Demand] Measure Smarter with Rockerbox: Live Demo + Q&A - March 2023

B2C businesses need marketing measurement that’s designed to answer th...

written by Maggie Tharp
29 Mar 2023
Marketing | 2 min read

The Game-Changing Features Rockerbox Released in February 2023

February was a monumental month in product releases for Rockerbox with...

written by Maggie Tharp
23 Mar 2023
Webinar | 1 min read

[On Demand Webinar] How to Increase ROAS 25%+ with an Old-School Ad Technique

Your advertising strategy might not be working as well as you think it...

written by Maggie Tharp
09 Mar 2023
Webinar | 1 min read

[On-Demand Webinar] 2023 Roadmapping: How to Stay Profitable in a Turbulent Landscape

Roadmapping is difficult enough under normal macroeconomic conditions....

written by Maggie Tharp
28 Feb 2023
3 min read

Introducing MMM for Shopify

How to Use Your Data + Rockerbox’s Platform to Make Smarter Marketing ...

written by Maggie Tharp
27 Feb 2023
Product | 2 min read

5 Things Rockerbox Released in January 2023

Every quarter, we release big (we’re talking platform-transforming) up...

written by Maggie Tharp
01 Feb 2023
3 min read

3 Strategies for Driving Repeat Purchases

You’ve heard it before. Re-engaging existing customers is cheaper than...

written by Maggie Tharp
27 Jan 2023
4 min read

The State of Data Privacy Regulations for Marketers + How Rockerbox Approaches Data Privacy

One of the most nuanced and complex topics for marketers today is the ...

written by Maggie Tharp
26 Jan 2023
3 min read

Attribution Report: Campaign Performance Insights to Help You Optimize Your Marketing

As a marketer, your job comes down to this. You need to launch strateg...

written by Maggie Tharp
23 Jan 2023
3 min read

7 New Year's Resolutions for Marketing Professionals

When it comes to marketing, the old adage couldn’t be more true: If yo...

written by Maggie Tharp
20 Jan 2023
4 min read

How to Track the Impact of Text: A Quick Guide to SMS Attribution

Any marketer in 2023 knows it’s important to meet your audiences where...

written by Maggie Tharp
19 Jan 2023
4 min read

How to Set Baselines for New Channel Testing in 2023

As we move into 2023, you’re probably evaluating your current marketin...

written by Maggie Tharp
13 Jan 2023
Pro-tips | 5 min read

The Future of Shopping Ads Is Automated

Shopping ads have always held a special place in marketers’ hearts (an...

written by Maggie Tharp
06 Jan 2023
2 min read

6 Things Rockerbox Released in December 2022

The B2C world is constantly changing, and at Rockerbox, we’re continua...

written by Maggie Tharp
05 Jan 2023
Marketing | 2 min read

3 Reasons OTT Measurement Is Difficult + How Rockerbox Solves These Problems

Over-the-top or OTT media viewership is stronger than ever and only co...

written by Maggie Tharp
29 Dec 2022
Marketing | 4 min read

9 Expert Tips to Guide Your 2023 Marketing Planning

If you fail to plan, you plan to fail. You’ve heard this adage before,...

written by Maggie Tharp
27 Dec 2022
Marketing | 3 min read

6 Common Attribution Models and When to Use Them

Attribution models are used to measure the effectiveness of marketing ...

written by Maggie Tharp
26 Dec 2022
Pro-tips | 2 min read

The Limitations of Using a Control Group to Measure Marketing Effectiveness

Measuring the effectiveness of marketing efforts can be challenging, a...

written by Maggie Tharp
22 Dec 2022
Pro-tips | 2 min read

Do You Really Need a CDP?

As a B2C ecommerce company, you may be considering using a customer da...

written by Maggie Tharp
20 Dec 2022
Marketing | 2 min read

The Pros and Cons of Incrementality Testing

Incrementality testing is a valuable tool for marketers that allows th...

written by Maggie Tharp
15 Dec 2022
Marketing | 2 min read

5 Reasons DTC Brands are Moving to Retail

The direct-to-consumer (DTC) model has been a major disruptor in the r...

written by Maggie Tharp
13 Dec 2022
Webinar Replay | 1 min read

[On-Demand Webinar] How to Streamline Your End of Year Reporting with Rockerbox

Stressed about end of year reporting? Proving the value of your market...

written by Maggie Tharp
08 Dec 2022
Marketing | 3 min read

Marketing Paths: Unlocking the Customer Journey with Rockerbox 

Imagine the way your potential customers browse the internet. Some mig...

written by Maggie Tharp
02 Dec 2022
Pro-tips | 10 min read

37 Things We Released in the Past 6 Months

“Innovation: a new idea, method, or device; novelty: the introduction ...

written by Maggie Tharp
01 Dec 2022
Pro-tips | 3 min read

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

The wealth of data available to modern marketers makes it easier than ...

written by Maggie Tharp
17 Nov 2022
Webinar | 1 min read

[On-Demand Webinar] Solving the Problem of Unattributed Conversions With Attribution & Post-Purchase Surveys

Finding out exactly what drives purchases can feel daunting at times, ...

written by Maggie Tharp
16 Nov 2022
Product | 3 min read

New! Expedite Marketing Performance Reporting with New Data Export Capabilities

With the end of 2022 nearing, reviewing the past few quarters of perfo...

written by Maggie Tharp
14 Nov 2022
Webinar Replay | 1 min read

[Webinar Recap] The State of Black Friday/Cyber Monday 2022: A Fireside Chat with Rockerbox & Pebblepost

Black Friday and Cyber Monday are some of the most (or THE most) impor...

written by Maggie Tharp
03 Nov 2022
Webinar | 1 min read

[Webinar Recap] How Newton Baby Got Clarity on Pinterest ROAS with Rockerbox

How do high-performing DTC marketing teams scale their marketing and p...

written by Maggie Tharp
30 Sep 2022
1 min read

[eBook] Identity Resolution: The Rockerbox Guide to Transparent Attribution

The customer journey is full of multiple different touchpoints and may...

written by Maggie Tharp
21 Sep 2022
4 min read

The New Face of Rockerbox

Coming off the launch of our brand new user interface just last month,...

written by Maggie Tharp
20 Sep 2022
4 min read

Who Succeeds on Pinterest? 

The following article is an excerpt from our playbook on best practice...

written by Maggie Tharp
16 Sep 2022
2 min read

What’s Next in DTC Marketing?: 6 Predictions for the Future of Digital Advertising  

There is no shortage of challenges for modern DTC marketers. Shifting ...

written by Maggie Tharp
14 Sep 2022
2 min read

The DTC Pinterest Playbook: How to Win More Customers with Pinterest + Rockerbox 

As a DTC marketer you likely already know that Pinterest provides a gr...

written by Maggie Tharp
08 Sep 2022
5 min read

Rockerbox Reimagined: A Deep Dive on the New and Updated Functionality 

With ongoing economic tensions and an ever-changing digital landscape,...

written by Maggie Tharp
02 Sep 2022
4 min read

Rockerbox Product Manager Eddie Chou on Data Warehousing

Behind all the product improvements and advancements of Rockerbox, the...

written by Maggie Tharp
31 Aug 2022
2 min read

August 2022 Rockerbox Integrations: Podsights and LiveIntent

Rockerbox not only lets you explore marketing attribution across commo...

written by Maggie Tharp
17 Aug 2022
5 min read

Welcome to Rockerbox Reimagined: New Look, New & Redesigned Views, Industry Spend Trends

For years, Rockerbox has been the leading marketing attribution and me...

written by Maggie Tharp
01 Aug 2022
Webinar | 1 min read

[Webinar Series Recap] Marketing in a Downturn

With a recession on the horizon (not to mention consumer spending shif...

written by Maggie Tharp
27 Jul 2022
5 min read

Rockerbox: More Than Just Attribution

“Attribution” is a powerful way to measure your marketing, understand ...

written by Maggie Tharp
21 Jul 2022
3 min read

Coming Soon: Rockerbox Plans to Help You Market and Spend Smarter from Launch to Scale

It’s never too early to start the process of becoming a data-driven or...

written by Maggie Tharp
07 Jul 2022
8 min read

iOS14 and The State of DTC Ad Spend–One Year Later

Now that digital marketers (and consumers) are one year into the most ...

written by Maggie Tharp
29 Jun 2022
3 min read

7 Tips for Marketing During an Economic Downturn

It’s not an easy time to be a DTC or ecommerce brand. With a weakening...

written by Maggie Tharp
24 Jun 2022
4 min read

DTC Brand Growth: How to Scale Predictably and Sustainably as a Direct Sales Brand

In a recent Insider Intelligence report, Rockerbox data was used to sh...

written by Maggie Tharp
09 Jun 2022
Webinar | 1 min read

[Webinar] How to Leverage Your Data Warehouse to Operationalize your Marketing Data

Do you have a surefire way to measure the effectiveness of all of your...

written by Maggie Tharp
03 Jun 2022
Infographic | 2 min read

[Infographic] The State of Marketing Spend Trends 2022

Marketing and advertising spending is often in flux due to evolving pr...

written by Maggie Tharp
31 May 2022
2 min read

Discover Ad Spend Trends in our State of Spend Dashboard

Digital ad spending was so high in 2021, it even surprised the experts...

written by Maggie Tharp
18 May 2022
Product | 5 min read

[NEW] Rockerbox Data Warehousing: The Data You Need—Where You Need It

You know the feeling—you have burning questions about your marketing. ...

written by Maggie Tharp
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