We collect information, including Personal Information, in various ways when you use our Website, and Services and when Clients leverage the Platform via their respective websites. As used in this Policy, "Personal Information" means any information which, either alone or in combination with other information, identifies you as an individual, such as your name, mailing address, and email address.
Information Collected Automatically When You Use Our Website and Services: Through the use of cookie technology, Web beacons or other technologies (as described below), we may track and collect information about your computer and software when you visit our Website. This information can include your IP address, domain server, type of computer, type of web browser, access times; and referring websites addresses. This information does not personally identify you. Among other things, this information assists us to design and arrange our web pages in the user-friendliest manner and to continually improve our Website and services to better meet the needs of our Clients and prospective Clients.
Information You Volunteer: In order for you to access certain services and information that we offer via the Website or otherwise, we may require you to provide us with information that personally identifies you, such as your name, mailing address, email address and home and business telephone numbers ("Personal Information"). If you communicate with us by email, or otherwise complete online forms, surveys, or the like, any information provided in such communication may be collected as Personal Information.
Information We Collect When You Contact Us: When you contact our support team or communicate with us in any other way, we'll collect whatever information, files, materials, or data that you volunteer at that time.
Information We Collect From Clients and Prospective Clients: When you become a Client, we will collect an email address and ask you to select a password so that you may login to our Platform. We may also ask you for your phone number, title, company address and similar information. We will also collect billing information. We will also collect information for current and prospective Clients to help us market our services to them and will provide options to opt-out of such communications within those communications as required by law. Before we use your Personal Information for a purpose that is materially different than the purpose we collected it for or that you later authorized, we will provide you with the opportunity to opt out of such use. For more information you may contact us at email@example.com.
Cookies and other Tracking Technologies: Rockerbox employs cookies in order for its server to recognize a return visitor as a unique user. Cookies are small text files placed in the 'Cookies' folder on a visitor's hard disk and allow Rockerbox to remember the visitor. The cookies placed by Rockerbox's server are readable only to Rockerbox, and cookies cannot access, read or modify any other data on a computer. All web-browsers offer the option to refuse any cookie. If a visitor refuses the Rockerbox cookie, Rockerbox does not gather any information on that visitor, but doing so may require you to re-enter certain information at each visit, or prevent us from customizing the Website's features according to your preferences. You may also delete a cookie manually from your hard drive. For more information about cookies, please visit http://www.allaboutcookies.org/cookies/.
How We Use Information Collected via the Website and from Clients
Rockerbox may use your Personal Information to register you to use Rockerbox's services and/or products, contact you to deliver certain services, materials or information you may have requested (e.g., a request for information by clicking on our (i) "Contact Us" tab, or (ii) "Request a Demo" tab on the Website), verify your authority to enter into certain areas of the Website, improve the content and general administration of the Website and our services, provide you with notices regarding our services, and, with your permission, administer Client accounts as described above and provide you with updates and information about Rockerbox and its services. Generally, you will be given the opportunity to "opt-in" to receive Rockerbox newsletters, white papers or specific marketing material.
We may also use information collected to monitor and analyze trends and track usage and user movement on the Website, develop, improve, and refine products, services, and functionality and gather broad demographic information for aggregate use (see below for more details). As with other sites and services, we may also use this information to prevent fraud or other unauthorized or illegal activity as well as to promote safety and security. In short, we reserve the right to use this information in order to carry out any other purpose for which the information was collected.
Overview of Data Collection via the Platform
Rockerbox's Services include data collection, user mapping, and user path analysis - the results of which are delivered solely to our Clients in aggregated form. Data collection is a process that centralizes, cleans and normalizes data from each of the Client's marketing vendors and each source where a consumer engages in a desired behavior (for example: a purchase which occurs on a Client’s website). Our Clients, who are generally businesses seeking to market a product or service, use this information in order to help them optimize marketing programs.
In order to provide the Services, Rockerbox works with Marketers, Marketing Vendors and Third Party Data Providers.
Marketers: Rockerbox offers its services to digital marketers that advertise to consumers and may work with them directly or indirectly through an Advertising Agency they employ.
Marketing Vendors: The companies that provide marketing services to Marketers. This may include digital marketing such as Search Engine Marketing, Email Marketing, Display Advertising or others. It may also include vendors that provide offline marketing such as for television, radio or mail.
Third Party Data Providers: Rockerbox works with companies that assist in stitching user data together from disparate sources. For example, companies that provide offline purchase data for Marketers.
What data does Rockerbox collect via the Platform?
Our Platform receives data each time a Client's ad is viewed or clicked, including the following:
How does Rockerbox use the data collected via the Platform?
Rockerbox primarily uses the data collected about your browser or device to provide our Services, which include:
What Tracking Technologies does Rockerbox use on the Platform?
We also engage in cookie synching and other forms of ID synchronization. ID Synchronization occurs when Rockerbox provides known user identifiers to a 3rd party data provider who then identifies the user within their dataset and map their unique identifier to the identifier provided by Rockerbox. Rockerbox engages in ID synchronization with 3rd party data providers in order to identify users that Rockerbox thinks as separate users which that provider may know is the same user and to augment user path data; that is to add knowledge of non-digital media stimulation, media response and conversions to user paths.
We do not share your personal information with third parties without your consent other than:
OUR SECURITY MEASURES
Rockerbox maintains commercially reasonable administrative, technical, and physical safeguards to help protect the information we process in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration and destruction. We utilize encryption/security software to safeguard the confidentiality of Personal Information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to us or from our online services, and you do so at your own risk.
We do not intentionally gather Personal Information from visitors who are under the age of 13. If you are under the age of 13, you are not permitted to submit any Personal Information to us. If we learn that a child under 13 submits Personal Information to Rockerbox we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Information from a child under 13, please contact us at firstname.lastname@example.org.
If you don't want the Rockerbox Platform to track you then you can opt-out by blocking our domain. Rockerbox stores cookies on the following domains: "getrockerbox.com" and "www.rockerbox.com" although we try not to place cookies collected via our Platform on browsers operated by EU data subjects. If you'd like your browser to restrict the cookies being set by our Platform, please click on the instructions below.
If you would like to access, change, suppress or otherwise limit our use and disclosure of your Personal Information that has been previously provided to us, you may contact us by sending an email containing your request to email@example.com.
With respect to EU data subjects, Personal Information includes pseudonymous data such as an IP address, a mobile advertising ID or a cookie ID.
CHANGES TO THIS POLICY
Rockerbox may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date above. You agree that your continued use of our Website, Platform or Services after such changes have been published to our Policy will constitute your acceptance of such revised Policy.
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