Webinars

MTA + MMM: How to Combine Powerful Measurement Methods for Better Results

Hosts Ron Jacobson, CEO/Co-Founder, Rockerbox; Kelsey Kearns, Head of CS, Rockerbox; Myles Younger, Head of Innovation and Insights, U of Digital; Tylynn Pettrey, VP of Data Science, Chalice Custom Algorithms | July 23, 2024 @ 1 p.m. ET

MTA (or Multi-Touch Attribution) and MMM (or Marketing Mix Modeling) are two powerful marketing measurement methods on their own. MTA excels at giving marketers granular insights into what's driving conversions across their marketing strategy, while MMM offers a more high-level approach to data-driven budgeting. Instead of picking one or the other, we recommend leveraging both methods together for setting high-level budgets and optimizing your spend within each individual marketing channel. Join us for a webinar on July 23, at 1 p.m. ET where Rockerbox experts and other panelists will discuss how to combine MTA and MMM to achieve more data-backed strategies and stronger results.