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Upcoming Webinars

How CTV Boosts Performance Throughout the Funnel

(And How to Measure it with MMM)

Hosts Ron Jacobson, CEO and Co-Founder, Rockerbox; Bryan Karas, CEO, Playbook Media; Ashley Parducci, Head of Measurement & Insights, tvScientific 
 | May 21, 2024 @ 2 p.m. ET

CTV is a powerful channel that has an impact on the whole buying funnel. In this joint webinar with Rockerbox, tvScientific, and Playbook Media, we’ll discuss how to leverage CTV as a full-funnel tactic and how to measure its success using Marketing Mix Modeling. 

TV/CTV 3x3

3 News Stories, 3 Questions, 3 Trends on the Current TV/CTV Landscape

Hosts Nicky Delasalle, VP of Growth, DirectAvenue; Josh Pico, Senior VP of Media, DirectAvenue; Patrick Reed, CSM, Rockerbox
 | May 30, 2024 @ 11 a.m. ET

The CTV and TV landscape is constantly shifting and changing. In this webinar with experts from Rockerbox and DirectAvenue, we’re breaking down the latest developments and sharing three news stories, three thought-provoking questions that we’ll discuss, and three recent trends in the world of TV/OTT. We’ll share stats on ad growth, examine shifts in viewer behavior, discuss best practices for advertising success, and share more information that’ll help you be a more informed and effective advertiser on TV and CTV.

3 Rockerbox MMM Features to Help You Drive Growth

Hosts Eddie Chou, Lead Product Manager, Rockerbox; Ashley McAlpin, Head of Marketing, Rockerbox | June 4, 2024 @ 2 p.m. ET

Rockerbox MMM leverages the power of Marketing Mix Modeling to help you make more data-driven budget and marketing investment decisions. In this webinar, we’re highlighting the features that make Rockerbox MMM the ideal tool for guiding your budgeting. We’ll cover: 

  • The Scenario Planner, which lets you build out budget plans based on your goals and constraints
  • The data uploading functionality that lets you incorporate a wide range of data into your model for more customized results
  • Customizable KPIs that you can adjust to better fit the way your business works



A Cookie-less Future and What that Means for Marketing

Hosts Ron Jacobson, CEO/Co-Founder, Rockerbox; Tony Vlismas, SVP of Marketing, illumin | June 11, 2024 @ 2 p.m. ET

You’ve heard about the death of third-party cookies—what does that actually mean for marketers? Is it even a bad thing? We’re here to set the record straight in our upcoming webinar with our partner illumin. In “A Cookie-less Future and What that Means for Marketing” we discuss the myth (yes, we said it) of how important third-party cookies are for marketers, where it came from, a brief history of marketing measurement, and what a cookie-less future means. Join us as Ron Jacobson, Rockerbox CEO, and Tony Vlismas, illumin SVP of Marketing, discuss this trending topic and share a better way to approach and think about marketing measurement. 

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