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Webinars
Upcoming Webinars
MTA + MMM: How to Combine Powerful Measurement Methods for Better Results
Hosts Ron Jacobson, CEO/Co-Founder, Rockerbox; Kelsey Kearns, Head of CS, Rockerbox; Myles Younger, Head of Innovation and Insights, U of Digital; Tylynn Pettrey, VP of Data Science, Chalice Custom Algorithms | July 23, 2024 @ 1 p.m. ET
MTA (or Multi-Touch Attribution) and MMM (or Marketing Mix Modeling) are two powerful marketing measurement methods on their own. MTA excels at giving marketers granular insights into what's driving conversions across their marketing strategy, while MMM offers a more high-level approach to data-driven budgeting. Instead of picking one or the other, we recommend leveraging both methods together for setting high-level budgets and optimizing your spend within each individual marketing channel. Join us for a webinar on July 23, at 1 p.m. ET where Rockerbox experts and other panelists will discuss how to combine MTA and MMM to achieve more data-backed strategies and stronger results.
From Creative to Holistic Channel Measurement: Uncovering the Trends in both Creative and Channel Measurement in 2024
Hosts Erika Dial, Associate Director, Bamboo; Elyse Morris, Agency Lead, TikTok; and Kelsey Kearns, Head of CS, Rockerbox | August 16, 2024 @ 2 p.m. ET
Measuring creative alone isn't enough. To truly understand and optimize your marketing efforts, brands must adopt a holistic approach that encompasses both creative and channel measurement. We'll discuss the importance of integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) into your measurement strategy. These advanced methodologies provide a comprehensive view of how different channels and creative elements work together to drive performance.
Join us as we uncover the trends in creative measurement, demonstrate the value of a broader measurement strategy, and provide actionable insights to help you elevate your marketing efforts in 2024 and beyond.
2024 Holiday Trends Report: Navigating Trends, Tactics, and Timing for Maximum Impact
Hosts: Ashley McAlpin (Head of Marketing @ Rockerbox) and Ashley Parducci Head of Customer Insights & Measurement at tvScientific | October 3, 2024 @ 2 p.m. ET
The holiday season is a high-stakes period for marketers, with rising competition, unpredictable market conditions, and increased pressure to prove ROI. As we approach 2024, new trends and challenges have emerged, from the influence of early sales events like Amazon's Prime Day to the impact of political advertising and changing consumer behavior. This webinar, featuring insights from the 2024 Holiday Trends Report by tvScientific and Rockerbox, will guide you through the key strategies to maximize the effectiveness of your holiday campaigns.
Join us to learn:
- Why early campaign activation is crucial in 2024
- How to choose the most effective channels for driving both brand awareness and direct sales
- Best practices for measuring the impact of your holiday campaigns across Connected TV (CTV), social media, and other platforms
- How to adapt your marketing strategy in response to external factors like market shifts and the upcoming election
Ensure your holiday marketing efforts are optimized for success by understanding the latest trends, refining your channel mix, and mastering measurement techniques that prove your campaigns' value.