Upcoming Webinars

More Webinars Coming Soon

 

The Future of Measurement: Moving Beyond Last-Click with Unified KPIs

Hosts: Ashley McAlpin, Head of Marketing, Rockerbox and Courtney Bittelari, Director of Analytics, New Engen | February 20, 2025 @ 2 p.m. ET

The days of relying on last-click attribution as the sole measure of marketing success are behind us. In a world where customer journeys span multiple touchpoints, it’s time to embrace a more comprehensive approach to measurement. This webinar will explore how a unified KPI, built on insights from Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and incrementality testing, can provide a more accurate and actionable view of marketing effectiveness.

Join us to learn:

  • Why last-click attribution falls short in today’s multi-channel landscape.
  • How MTA, MMM, and testing complement each other to uncover true performance drivers.
  • Practical steps for establishing unified KPIs that align with business goals and empower better decision-making.

By integrating diverse methodologies into a single, cohesive KPI, marketers can move beyond outdated metrics and unlock insights that truly drive growth. Don't miss this opportunity to future-proof your measurement strategy and maximize the impact of your marketing investments.

Step into the future of measurement—reserve your spot today!

 

Guiding MMM with Priors: Aligning Models with Real-World Performance

Hosts: Mitchell Jones, Data Scientist, Rockerbox and Eddie Chou, Product Manager, Rockerbox  | March 4, 2025 @ 2 p.m. ET

In Marketing Mix Modeling (MMM), priors are the secret weapon to creating faster, more accurate, and reliable models. This webinar will dive into how narrow priors—derived from domain knowledge, incrementality testing, MTA insights, and client beliefs—can dramatically improve model fit, streamline complex datasets, and deliver results that align with business expectations.

Join our experts as we explore:

  • What priors are and how they influence MMM outcomes.
  • Practical examples of how incrementality testing and MTA contribute to defining narrow priors.
  • The impact of narrow priors on speeding up model builds and improving accuracy.
  • Real-world scenarios showcasing how narrow priors align MMM results with customer goals.

Whether you're optimizing marketing spend, refining your channel strategy, or seeking more actionable insights, this session will provide the tools and knowledge to unlock the full potential of MMM with smarter priors.

Take the guesswork out of MMM—join us to learn how narrow priors can elevate your marketing measurement game.

The Expansion of Measurement: From Attribution to MMM to Testing

*A Panel Discussion on the Role and Value of the Various Measurement Solutions Available to Marketers Today

Hosts: Ron Jacobson, CEO at Rockerbox and Friends | October 22, 2024 @ 2 p.m. ET

The methodologies available to marketers are becoming increasingly complex. From the precision of Multi-Touch Attribution (MTA) to the broader scope of Marketing Mix Modeling (MMM) and the insights gained from incrementality testing, brands are faced with an array of tools to optimize their strategies. However, the question remains: Which measurement solution works best in which context, and how should marketers combine these to maximize efficiency and ROI?

In this panel discussion, industry leaders will dive into the pros, cons, and use cases for each measurement approach. Attendees will learn how to effectively balance MTA, MMM, and testing to create a more comprehensive understanding of their marketing efforts. The conversation will cover real-world examples, best practices for leveraging each solution, and how to adapt as the measurement landscape continues to evolve. Whether you're looking to sharpen your attribution strategies or understand how to incorporate incrementality tests into your marketing, this webinar will provide actionable insights to elevate your measurement strategy.

Key Takeaways:

  • Understand the strengths and limitations of MTA, MMM, and testing in today’s marketing ecosystem.
  • Learn when to use each measurement solution based on campaign goals and marketing objectives.
  • Explore best practices for combining these methodologies to achieve a holistic view of marketing performance.
  • Get real-world insights on how leading brands are adapting to the shifting measurement landscape.

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On-Demand Webinars

04 Feb 2025

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Aligning Marketing Strategy with Unified Measurement for 2025

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07 Jan 2025

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The Power of Data Foundation and Attribution

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22 Oct 2024

The Expansion of Measurement: From Attribution to MMM to Testing

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MTA + MMM: How to Combine Powerful Measurement Methods for Better Results

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written by Ashley McAlpin