Webinars

As a marketer, you want to make the best decisions possible for your strategy. Rockerbox is your companion in data-driven decision making, providing multi-channel performance data tailored to your business and the methodologies needed to turn your marketing data into insights and a strategic advantage. 

In this AMA session with new topics each month, we invite you to explore Rockerbox further on your own terms. Sit down with a Rockerbox expert to get your marketing data and analysis questions answered. 

April 2024 Topic: How to Choose a Marketing Analytics Service Provider

When you set out to find a solution for multi-touch attribution, you might be tempted to build a custom solution rather than buy an existing software. After all, no one knows the ins and outs of your business like you, especially if your business is unique in the way buyers research your products or services and make purchases. 

 

This is true, but many companies go into the process of building an MTA or marketing measurement solution only to find that it’s not as straightforward or as simple as they expected it to be. In this webinar, Rockerbox CEO and co-founder Ron Jacobson and Head of Product Nate Jones will discuss the issue of building vs. buying your own MTA solution and present a thorough overview of the important areas to focus on and where you might run into issues when trying to build your own solution.