Black Friday and Cyber Monday are some of the most (or THE most) important dates of the year for DTC, ecommerce, and other digital-first businesses. Customers expect big deals and exciting offers, and brands jump on the increased demand to boost sales.
Will 2022 look different from previous BF/CM seasons? That’s what we discussed in our Nov. 3 webinar—”The State of Black Friday/Cyber Monday 2022: A Fireside Chat with Rockerbox & Pebblepost”
In the webinar, Rockerbox’s Head of Customer Solutions, Sara Livingston, and Pebblepost’s VP/Head of Marketing Nicholas Dujnic discussed learnings from past years, predictions for this year’s shopping holiday, and thoughts on what to do once the hectic few days are over.
Key points in the webinar:
- Lessons we can take from past BFCM seasons
- Top predictions for BFCM 2022
- Suggestions for brands looking at diversifying marketing channels for the holiday
- Best practices for BFCM campaign measurement that brands should be aware of
Watch this session on-demand to hear first-hand how brands can get the most out of their Black Friday & Cyber Monday marketing efforts.