We’re thrilled to announce that Rockerbox has been recognized as the Best Attribution Tool in this year’s Digiday Technology Awards. It is an honor to be considered one of the companies advancing the digital media industry by fostering tech-focused innovation.
According to Digiday, this year’s winners were selected for their ability to help brands drive performance and acquire new audiences. In 2021 technology providers also tackled numerous privacy challenges, “innovating to help advertisers reach high-value users on mobile devices in the wake of Apple’s newest anti-tracking features.”
We understand that in the constantly changing e-commerce space, DTC brands need to scale their businesses efficiently to stay ahead of the competition. Having accurate, comprehensive attribution that goes beyond channels, such as Facebook and Google, to channels that are more difficult to track, such as podcasts and direct mail, is paramount to driving commerce success.
As marketers decide how to allocate their budgets for 2022, many are looking to aggressively launch and test new acquisition channels, like linear TV and OTT, but they face many challenges of how to measure their effectiveness. Our clients leverage Rockerbox to give them the confidence to expand into new channels, enabling them to dramatically increase their return on ad spend.
We’re proud to share the spotlight with all of this year’s award winners, which you can see for yourself in the full guide. In the guide, Digiday explains how each winning program is unpacked for insights into the elements that worked best, and what marketers everywhere can learn from the campaigns and initiatives they helped power.
Interested in getting your hands on Digiday’s Best Attribution Tool? Reach out to schedule a demo of Rockerbox today.