April was a month for the record books at Rockerbox. We’re always pushing to improve our product, customer experiences and overall the way the industry thinks about measurement and attribution.
Our team has been hard at work developing tools that provide greater visibility and control over your campaigns, while reducing the burden on customer support teams. So, without further ado, let’s take a closer look at the features we released in April 2023.
Snapchat is a hugely popular platform for reaching Gen Zs and Millennials, but understanding the full impact of your campaigns on this platform can be challenging. With our announcement of our official Rockerbox/Snap partnership in mid-April, we’re now able to help Snap/Rockerbox customers get unparalleled visibility into the effects of media investments on Snapchat.
Our partnership allows you to track conversions that came not just from user clicks, but also from views on your full-screen content. This gives you a more complete picture of your campaign’s impact, and helps you make more confident decisions about how to allocate your budget across different channels.
With the ability to understand the true value of Snapchat, you can unlock cross-channel marketing insights and see exactly how much of your conversions and revenue can be attributed to this platform.
Advertising Platforms UI Updates
At Rockerbox, we’re always striving to provide our clients with the most intuitive, user-friendly experience possible. That’s why we’re excited to announce our latest UI updates to the Advertising Platforms view. These updates include summary statistics for all ad platforms, even outside our core digital channels, as well as links to tracking QA pages for all platforms. Other updates include:
- Summary stats for all platforms
- Click tracking status & alerts for all platforms
- Impression tracking pixel instructions
- View impression tracking pixel data & download
- Instructions for batch file delivery
These updates make it easier than ever to manage your digital advertising campaigns across all platforms. By providing more detailed information about campaign performance, you can make more informed decisions about where to allocate your budget and which campaigns to prioritize. And with streamlined delivery instructions and tracking pixel information, you can get your campaigns up and running faster and with greater confidence.
User Access Management
Our final new feature is an important one: the ability to manage and delete users directly from the UI. This functionality previously required a support ticket, but we’re excited to make our platform more self-service and decrease the burden on our customer support team.
By giving users more control over their accounts and the ability to manage their teams directly, we’re making it easier than ever to collaborate effectively and get the most out of our platform.
Interested in Learning More?
If you’re interested in learning more about any of these features or how Rockerbox can help you measure and optimize your digital advertising campaigns, we invite you to sign up for a demo. Our team is always happy to answer questions and provide guidance on how to get the most out of our platform.