Roadmapping is difficult enough under normal macroeconomic conditions. In an environment where VC funds are scarce and attaining profitability is critical for brand survival, it’s harder than ever.
In a March 8 webinar, we sat down with marketing pros from agencies and DTC brands to tackle the question of how to build a marketing roadmap when the way forward is rocky. Now you can watch the full replay on-demand.
What: 2023 Roadmapping: How to stay profitable in a turbulent landscape
Where: Watch on-demand.
In this webinar, we explore topics like optimizing your media mix with proven measurement methods, how and when to expand into new channels, and best practices to optimize every dollar of your spend with an eye on LTV. With budgets tightening, cost of acquisition rising, and consumer behavior changing by the month, now is the time to double down, know where every dollar is going, and lean into the tactics and areas that are working for you.
- Tactics to help you reframe your thinking from growth to profitability
- Attribution trends and forecasts to help you examine your media mix
- Expert insights and perspectives on the future of profitable growth
- How to roadmap and budget for the year ahead based on macroeconomic trends