TikTok announces exclusive partnership w/ Rockerbox introducing view-through measurement 👀

Meet the Rockerbox Products

Solving marketing data and analysis problems for organizations with complex marketing measurement needs. You select your mix of products, built to fit your company. 

DATA PRODUCTS

Collect-Icon

Collect

Benefit from a unified, standardized, and transformed marketing performance dataset that’ll power the analysis you need to do on a daily basis. 
Track-Icon

Track

Leverage the power of first-party data that gives you an unbiased view of marketing activities, while playing nice with privacy regulations. 
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Export

Simplify data access. Your data in Google Sheets, your data warehouse, or anywhere else you need it—without all the manual work.

ANALYSIS PRODUCTS

Optimize-Icon

Optimize

Set ROAS and CPA goals for your social channels and monitor progress toward those targets with clear spend recommendations. 
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Forecast

Leverage the power of Marketing Mix Modeling to make data-driven decisions for how to allocate your marketing budget for the best return.
Journey-Icon

Journey

Access a new view into the full customer journey and the impact of every touchpoint in your marketing strategy across your channels.

Shopify brand spending less than $1M? We have a plan just for you.

Rockerbox Free

Not on Shopify but looking for more insights? Get basic insights into your marketing and industry spend trends with Rockerbox’s free plan.

  • Basic data aggregation* for popular platforms (Social, Search)
  • Google Sheets reporting templates and data export
  • Live spend trends dashboard

*Does not include first-party data or deduplication

No credit card required.

Starter

Powerful marketing measurement and optimization tools for digital-first brands on Shopify that want to spend smarter.

Your Monthly Ad Spend
  • Built for Shopify brands spending less than $1M
  • View-through impact for Facebook
  • First-party measurement and deduplicated conversions
  • The Power of Collect + Track + Journey Lite, with just the features you need
  • Independently measure popular channels, including Google, TikTok, Facebook, Pinterest, more

Meet the Rockerbox Products

Solving marketing data and analysis problems for digital-first brands with complex marketing measurement needs. You select your mix of products, built to fit your company.

    Data

  • Collect: Benefit from a unified, standardized, and transformed marketing performance dataset that’ll power the analysis you need to do on a daily basis.
  • Track: Leverage the power of first-party data that gives you an unbiased view of marketing activities, while playing nice with privacy regulations.
  • Export: Simplify data access. Your data in Google Sheets, your data warehouse, or anywhere else you need it—without all the manual work.
  • Analysis

  • Optimize: Set ROAS and CPA goals for your social channels and monitor progress toward those targets with clear spend recommendations.
  • Forecast: Leverage the power of Marketing Mix Modeling to make data-driven decisions for how to allocate your marketing budget for the best return.
  • Journey: Access a new view into the full customer journey and the impact of every touchpoint in your marketing strategy.
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Rockerbox Products:
Mix and Match to Tackle Your Top Challenges, Scale at Any Time

 

Rockerbox offers products that handle the data and the analysis side of your marketing, unlocking insights into where to spend and where to save your money for the best marketing results. 

 

Build Your Product Package

Build Your Product Package

The Data Products

   

Collect-IconCollect

You can’t expect to pull high-quality insights out of messy, incomplete data. With Collect you can simplify the process of consolidating your marketing performance, spend, and conversion data across all of your channels, giving a clean, comprehensive dataset to run analyses off of. 

Why Use Collect? 

Marketing data consolidation is no easy task. Often it requires multiple tools and excessive engineering resources, all of which hinders marketers’ afbility to easily assess their marketing performance and make data-driven decisions.  

With Collect, we handle the business of consolidating, cleaning, and transforming marketing spend and performance data to free up engineering resources and help marketers get the data they need. 

Collect: Data We Consolidate

  • Spend
  • Impressions
  • Clicks
  • CPMs
  • Conversions
  • ROAS
  • CPA

Collect: Integrations We Offer

  • Facebook
  • Google
  • TikTok
  • Snap
  • Pinterest
  • Bing
  • LinkedIn 
  • Shopify

Track-IconTrack

Evolving privacy restrictions and the loss of third-party cookies means you need a compliant and reliable way to gather user-level insights. Rockerbox’s Track product allows you to gather the granular marketing and conversation data you need to understand the entire buyer journey. 

Why Use Track? 

For true data-driven decision-making, brands need a first-party dataset, but this is innately challenging. Rockerbox Track gives brands the tools, technology, and processes to create and own a first-party, user-level dataset to help answer key marketing questions 

This dataset is pivotal for brand success as privacy changes continue to inhibit the effectiveness of third-party analytics tools and ad platforms become less reliable sources of measuring marketing performance.

What Track Delivers 

A marketing-centric, first-party, user-level dataset.

 

 

Exports-IconExport

Getting your data into your data warehouse, or simply exporting it for regular reporting shouldn’t be so difficult. Rockerbox Export takes the hassle out of data transfer. Easily get data into your data warehouse for further organization and analysis, connect to Google Sheets, and schedule both automated and ad hoc exports, easily. 

Why Use Export? 

Your data warehouse can be a powerful source of insights to inform decision making across the marketing and finance departments and beyond. With Rockerbox’s data in your data warehouse, you have the ability to supercharge your analyses and unlock a deeper understanding of your customer and your business 

Export: Data You Can Transfer to Data Warehouses

  • Spend
  • Impressions
  • Clicks
  • CPMs
  • Conversions
  • ROAS
  • CPA

Export: Integrations We Offer

  • Snowflake
  • AWS Redshift
  • Google BigQuery

The Analysis Products

  

Optimize-IconOptimize

You know how your campaigns are performing, but what next? How can you adjust spend day-to-day to get better and better returns? With Optimize you can set goals and track your progress toward them with regularly updated performance dashboards, plus spend insights for even better results. 

Why Use Optimize? 

As a channel manager, you need to know how your channels are performing, but you also need to know what to do next. Rockerbox Optimize helps marketers move quickly from insights to action with targeted recommendations based on your goals.

Optimize: Key Functionality

  • Set fixed goals or dynamic goals that update based on performance.
  • Get daily suggestions for where to adjust performance for better results.

Forecast-IconForecast

Marketing Mix Modeling has long been used in the advertising world to explore the impact of media without user-level identifiers. Rockerbox’s Forecast product makes it easier than ever to leverage this statistical modeling technique to make predictions on future performance and guide current channel spending. 

Why Use Forecast? 

MTA is only one part of the measurement picture. The best marketing measurement strategies use multiple approaches to answer questions that other methods can’t. For hard-to-track channels and for setting overall budgets, MMM excels at giving insights backed by your own data. 

Forecast: Key Features

  • Unlock a UI that guides you through making gradual changes to your marketing spend in order to optimize your strategy for the highest returns.
  • Explore the efficiency of all your marketing channels through insights into overall spend investments alongside revenue contributions.
  • Leverage your own historical data to understand the relationship between your ad spend and revenue and make predictions going forward. 

Forecast: Integrations We Offer

  • Google
  • Facebook
  • Bing
  • TikTok
  • Pinterest
  • Snap
  • LinkedIn
  • Offline and custom channels available with expanded plans

Journey-IconJourney

It takes multiple touches to influence a customer to buy—shouldn’t you be able to see all of them and how much impact they had on a purchase? With Journey (powered by data from Track and Collect), you get access to an end-to-end view of the customer journey and exactly how much each channel impacted them along the way. 

Why Use Journey? 

Journey gives marketers access to a broad range of insights only made possible by Rockerbox’s ability to gather and centralize user-level and conversion-level data.

In addition to MTA and credit distribution reporting, marketing teams get insight into new vs. repeat customer splits, customizable distribution modeling, new visitor reporting, conversion funnel analysis, marketing journey analysis, and channel overlap insights, all of which can be used to enhance data-driven decision making. 

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Rockerbox Free

Looking for insights but not ready to dive all the way in? Get a basic understanding of your marketing and industry spend trends with Rockerbox’s free plan.


Why do we offer a free plan?

You have to start somewhere with your marketing measurement. Even if you’re just advertising on a few channels, Rockerbox Free gives you a taste of why it’s so helpful to have a centralized source of marketing data truth rather than flipping between platforms.

We offer this plan so you can start to explore the value of Rockerbox for your company before making an investment, and because we’re pretty sure you’ll quickly start to see the benefit of our deduplicated view of conversions, first-party data foundation, and diverse integrations.

Your data at your fingertips

See aggregated data from the top channels you use: Facebook, Google, Pinterest, Snapchat, more.

See the state of marketing spend

Review marketing spend stats by channel, pulled from the activity of top DTC brands.

Report on marketing performance

Use the Google Sheets plugin and pre-created templates to get data into a format where you can easily share insights with your team.

No credit card required.

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Why Our Customers
❤️ Rockerbox️

“I use Rockerbox as a source of truth for understanding the impact of my marketing experiments.”
Marjorie Chelius
Marjorie Chelius VP Marketing
Mockingbird
“For us, Rockerbox is the most important tool we utilize to measure and inform our decision-making. Rockerbox enables us to use the facts, use the data, and make those decisions.”
Zack Abbell
Zack Abbell Vice President of Digital & E-Commerce
TULA
“There’s definitely no way we would have been able to scale our spend in the way we have these last few years without Rockerbox.”
Darcy Pollock
Darcy Pollock Senior Director of Customer Acquisition & Retention
American Giant

What Can You Discover
With Rockerbox?

Impact of views

  • Display
  • Facebook
  • Pinterest
  • TikTok

Marketing path insights

  • Full path to purchase
  • Highest value
  • Fastest to convert

High-level metrics

  • ROAS
  • CPA
  • Revenue

Datasets you need

  • Advertising performance across your channels
  • First-party user-level dataset
  • Marketing data in your data warehouse for further analysis

How to take action

  • Granular spend recommendations by channel
  • Budget adjustments across your strategy

Key marketing insights

  • Correlation between spend and revenue
  • Marketing channel overlap
  • New vs returning customer activities

Hard-to-track channels

  • Podcast advertising
  • Influencers
  • Direct mail
  • Linear TV
  • And more!

Frequently Asked Questions

GA4 also offers attribution and data-driven reports—how is Rockerbox different? 

Rockerbox is able to give customers a much more complete and reliable picture of their marketing due to our strong data foundation and ability to see the impact of clicks and impressions on multiple channels. GA4 lacks the ability to deliver a complete picture of all marketing touchpoints and their impact on the bottom line, and their black box approach to their methodology is in stark contrast to Rockerbox’s fully transparent data-driven model. Our platform gives marketers the peace of mind that insights are rooted in complete, accurate data that holds up to senior management scrutiny.

 

How can I connect to an external data warehouse? 

Rockerbox maintains tables of our data that are synced directly to your data warehouse (BigQuery, Redshift, or Snowflake). Once the integration is enabled, Rockerbox data is synced automatically to your data warehouse. This removed the need for manual work and time-consuming ETL processes on your end as the transfer and any data revisions are managed on the Rockerbox side. This enables your team to get easy access to Rockerbox data and ad platform data in your data warehouse to run additional analyses. 

 

Can you really track all my marketing?

Yes! We offer 75+ integrations with everything from podcast platforms to social channels to direct mail to CTV/linear TV— and we have methodologies for measuring even hard-to-track channels. For example, when we track direct mail, we work directly with your vendor to get address lists that can be compared to your users that actually convert to understand the impact of that channel.

 

How long does your solution take to get up and running?

Onboarding Rockerbox is a custom experience. With instant insights to spend trends and industry data, your time to value is immediate. Most brands have all channels integrated and are on a path to operationalizing within the first few weeks of signing on Rockerbox.

 

How are you handling constant privacy updates and loss of tracking visibility?

Rockerbox is a future-proof solution with a commitment to updating our technology to weather any industry shifts. In light of Chrome’s removal of 3rd-party cookies and additional privacy changes from Apple, we launched Custom Tracking Domains in 2019. With this implementation, trackers are served from a company’s own domain and Rockerbox is treated as a 1st-party cookie by all browsers.

 

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See what’s working. Optimize your strategies.

Get the full performance picture so you can start making better decisions for your marketing and your brand. 

On Shopify spending <$1 million / year on marketing?

Rockerbox Starter is the perfect entry point into the Rockerbox Platform.

Think of it as Rockerbox Lite. Gain powerful marketing measurement and optimization tools for digital-first brands on Shopify that want to spend smarter. Pricing starts at just $150/month and you get instant access on signup.