Marketing Measurement Built for Your Needs—and Yours Alone
Rockerbox Free
Spending less than $5m/year but looking for more insights? Get basic insights into your marketing and industry spend trends with Rockerbox’s free plan.
- Basic data aggregation* for popular platforms (Social, Search)
- Google Sheets reporting templates and data export
- Live spend trends dashboard
*Does not include first-party data or deduplication
No credit card required.
Meet the Rockerbox Products
Solving marketing data and analysis problems for digital-first brands with complex marketing measurement needs. You select your mix of products, built to fit your company.
- Collect: Benefit from a unified, standardized, and transformed marketing performance dataset that’ll power the analysis you need to do on a daily basis.
- Track: Leverage the power of first-party data that gives you an unbiased view of marketing activities, while playing nice with privacy regulations.
- Export: Simplify data access. Your data in Google Sheets, your data warehouse, or anywhere else you need it—without all the manual work.
- Testing: Uncover the incrementality of your marketing with Rockerbox. Our fully managed offering allows you to determine the incremental impact of your marketing at a given time.
- MMM: Leverage the power of Marketing Mix Modeling to make data-driven decisions for how to allocate your marketing budget for the best return.
- Journey: Access a new view into the full customer journey and the impact of every touchpoint in your marketing strategy.
Data
Analysis
Meet the Rockerbox Products
Solving marketing data and analysis problems for organizations with complex marketing measurement needs. You select your mix of products, built to fit your company.
DATA PRODUCTS
Collect
Track
Export
ANALYSIS PRODUCTS
Optimize
MMM
Journey
Rockerbox Free
Spending less than $5m/year but looking for more insights? Get basic insights into your marketing and industry spend trends with Rockerbox’s free plan.
- Basic data aggregation* for popular platforms (Social, Search)
- Google Sheets reporting templates and data export
- Live spend trends dashboard
*Does not include first-party data or deduplication
No credit card required.
Meet the Rockerbox Products
Solving marketing data and analysis problems for digital-first brands with complex marketing measurement needs. You select your mix of products, built to fit your company.
- Collect: Benefit from a unified, standardized, and transformed marketing performance dataset that’ll power the analysis you need to do on a daily basis.
- Track: Leverage the power of first-party data that gives you an unbiased view of marketing activities, while playing nice with privacy regulations.
- Export: Simplify data access. Your data in Google Sheets, your data warehouse, or anywhere else you need it—without all the manual work.
- Testing: Uncover the incrementality of your marketing with Rockerbox. Our fully managed offering allows you to determine the incremental impact of your marketing at a given time.
- MMM: Leverage the power of Marketing Mix Modeling to make data-driven decisions for how to allocate your marketing budget for the best return.
- Journey: Access a new view into the full customer journey and the impact of every touchpoint in your marketing strategy.
Data
Analysis
Rockerbox Products:
Mix and Match to Tackle Your Top Challenges, Scale at Any Time
Rockerbox offers products that handle the data and the analysis side of your marketing, unlocking insights into where to spend and where to save your money for the best marketing results.
Build Your Product Package
Build Your Product Package
Collect
You can’t expect to pull high-quality insights out of messy, incomplete data. With Collect you can simplify the process of consolidating your marketing performance, spend, and conversion data across all of your channels, giving a clean, comprehensive dataset to run analyses off of.
Why Use Collect?
Marketing data consolidation is no easy task. Often it requires multiple tools and excessive engineering resources, all of which hinders marketers’ afbility to easily assess their marketing performance and make data-driven decisions.
With Collect, we handle the business of consolidating, cleaning, and transforming marketing spend and performance data to free up engineering resources and help marketers get the data they need.
Collect: Data We Consolidate
- Spend
- Impressions
- Clicks
- CPMs
- Conversions
- ROAS
- CPA
Collect: Integrations We Offer
- TikTok
- Snap
- Bing
- Shopify
Track
Evolving privacy restrictions and the loss of third-party cookies means you need a compliant and reliable way to gather user-level insights. Rockerbox’s Track product allows you to gather the granular marketing and conversation data you need to understand the entire buyer journey.
Why Use Track?
For true data-driven decision-making, brands need a first-party dataset, but this is innately challenging. Rockerbox Track gives brands the tools, technology, and processes to create and own a first-party, user-level dataset to help answer key marketing questions
This dataset is pivotal for brand success as privacy changes continue to inhibit the effectiveness of third-party analytics tools and ad platforms become less reliable sources of measuring marketing performance.
What Track Delivers
A marketing-centric, first-party, user-level dataset.
Track: Integrations We Offer
Dozens of integrations across search, social, OTT, display, affiliates, and more.Export
Getting your data into your data warehouse, or simply exporting it for regular reporting shouldn’t be so difficult. Rockerbox Export takes the hassle out of data transfer. Easily get data into your data warehouse for further organization and analysis, connect to Google Sheets, and schedule both automated and ad hoc exports, easily.
Why Use Export?
Your data warehouse can be a powerful source of insights to inform decision making across the marketing and finance departments and beyond. With Rockerbox’s data in your data warehouse, you have the ability to supercharge your analyses and unlock a deeper understanding of your customer and your business
Export: Data You Can Transfer to Data Warehouses
- Spend
- Impressions
- Clicks
- CPMs
- Conversions
- ROAS
- CPA
Export: Integrations We Offer
- Snowflake
- AWS Redshift
- Google BigQuery
Testing
With Rockerbox Testing, you can now uncover the incrementality of your marketing with Rockerbox. Our fully managed offering guides brands through the design, implementation, analysis and interpretation of tests so you can determine the incremental impact of your marketing at a given time.
Why Use Testing?
Rockerbox Testing helps brands to get even more value out of MTA and MMM. MMM results can be validated through incrementality testing while daily optimizations based off MTA can be calibrated based off historical tests with Rockerbox’s Custom Credit Allocation.
Testing: Key Functionality
- Fully managed to define clear KPIs, select test parameters, and design the experiment to ensure success.
- Methodologies ranging from geo-testing to randomized control trials to difference in differences testing
- Rockerbox’s existing Data Foundation provides the data needed for testing.
MMM
Marketing Mix Modeling has long been used in the advertising world to explore the impact of media without user-level identifiers. Rockerbox’s MMM product makes it easier than ever to leverage this statistical modeling technique to make predictions on future performance and guide current channel spending.
Why Use MMM?
MTA is only one part of the measurement picture. The best marketing measurement strategies use multiple approaches to answer questions that other methods can’t. For hard-to-track channels and for setting overall budgets, MMM excels at giving insights backed by your own data.
MMM: Key Features
- Unlock a UI that guides you through making gradual changes to your marketing spend in order to optimize your strategy for the highest returns.
- Explore the efficiency of all your marketing channels through insights into overall spend investments alongside revenue contributions.
- Leverage your own historical data to understand the relationship between your marketing investments (including ad spend and non-spend factors) and bottom-line numbers like revenue and conversions and make predictions going forward.
MMM: Integrations We Offer
- Bing
- TikTok
- Snap
- Shopify
- Offline and custom channels available with expanded plans
- Additionally, incorporate any other data you want with our easy data uploading feature.
Journey
It takes multiple touches to influence a customer to buy—shouldn’t you be able to see all of them and how much impact they had on a purchase? With Journey (powered by data from Track and Collect), you get access to an end-to-end view of the customer journey and exactly how much each channel impacted them along the way.
Why Use Journey?
Journey gives marketers access to a broad range of insights only made possible by Rockerbox’s ability to gather and centralize user-level and conversion-level data.
In addition to MTA and credit distribution reporting, marketing teams get insight into new vs. repeat customer splits, customizable distribution modeling, new visitor reporting, conversion funnel analysis, marketing journey analysis, and channel overlap insights, all of which can be used to enhance data-driven decision making.
Journey: Integrations We Offer
Dozens of integrations across search, social, OTT, display, affiliates, and more.Rockerbox Free
Looking for insights but not ready to dive all the way in? Get a basic understanding of your marketing and industry spend trends with Rockerbox’s free plan.
Why do we offer a free plan?
You have to start somewhere with your marketing measurement. Even if you’re just advertising on a few channels, Rockerbox Free gives you a taste of why it’s so helpful to have a centralized source of marketing data truth rather than flipping between platforms.
We offer this plan so you can start to explore the value of Rockerbox for your company before making an investment, and because we’re pretty sure you’ll quickly start to see the benefit of our deduplicated view of conversions, first-party data foundation, and diverse integrations.
Your data at your fingertips
See aggregated data from the top channels you use: Facebook, Google, Pinterest, Snapchat, more.
See the state of marketing spend
Review marketing spend stats by channel, pulled from the activity of top DTC brands.
Report on marketing performance
Use the Google Sheets plugin and pre-created templates to get data into a format where you can easily share insights with your team.
No credit card required.
Why Our Customers
❤️ Rockerbox️
Mockingbird
TULA
American Giant
What Can You Discover
With Rockerbox?
Impact of views
- Display
- TikTok
Marketing path insights
- Full path to purchase
- Highest value
- Fastest to convert
High-level metrics
- ROAS
- CPA
- Revenue
Datasets you need
- Advertising performance across your channels
- First-party user-level dataset
- Marketing data in your data warehouse for further analysis
How to take action
- Granular spend recommendations by channel
- Budget adjustments across your strategy
Key marketing insights
- Correlation between spend and revenue
- Marketing channel overlap
- New vs returning customer activities
Hard-to-track channels
- Podcast advertising
- Influencers
- Direct mail
- Linear TV
- And more!
GA4 also offers attribution and data-driven reports—how is Rockerbox different?
Rockerbox is able to give customers a much more complete and reliable picture of their marketing due to our strong data foundation and ability to see the impact of clicks and impressions on multiple channels. GA4 lacks the ability to deliver a complete picture of all marketing touchpoints and their impact on the bottom line, and their black box approach to their methodology is in stark contrast to Rockerbox’s fully transparent data-driven model. Our platform gives marketers the peace of mind that insights are rooted in complete, accurate data that holds up to senior management scrutiny.
How can I connect to an external data warehouse?
Rockerbox maintains tables of our data that are synced directly to your data warehouse (BigQuery, Redshift, or Snowflake). Once the integration is enabled, Rockerbox data is synced automatically to your data warehouse. This removed the need for manual work and time-consuming ETL processes on your end as the transfer and any data revisions are managed on the Rockerbox side. This enables your team to get easy access to Rockerbox data and ad platform data in your data warehouse to run additional analyses.
Can you really track all my marketing?
Yes! We offer 75+ integrations with everything from podcast platforms to social channels to direct mail to CTV/linear TV— and we have methodologies for measuring even hard-to-track channels. For example, when we track direct mail, we work directly with your vendor to get address lists that can be compared to your users that actually convert to understand the impact of that channel.
How long does your solution take to get up and running?
Onboarding Rockerbox is a custom experience. With instant insights to spend trends and industry data, your time to value is immediate. Most brands have all channels integrated and are on a path to operationalizing within the first few weeks of signing on Rockerbox.
How are you handling constant privacy updates and loss of tracking visibility?
Rockerbox is a future-proof solution with a commitment to updating our technology to weather any industry shifts. In light of Chrome’s removal of 3rd-party cookies and additional privacy changes from Apple, we launched Custom Tracking Domains in 2019. With this implementation, trackers are served from a company’s own domain and Rockerbox is treated as a 1st-party cookie by all browsers.