Rockerbox: Multi-Touch Attribution, Marketing Mix Modeling, & Testing | Rockerbox

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Secure Marketing Measurement

Rockerbox Unifies Your

Validate, Calibrate, and Optimize

Rockerbox® Unified Measurement brings Multi-Touch-Attribution (MTA), Marketing Mix Modeling (MMM), and Testing into a singular view of your marketing performance—powered by your data foundation, centralized and structured by Rockerbox.

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Overview

Reliable, Trustworthy Marketing Measurement

Rockerbox simplifies the complexities of multi-channel marketing measurement by unifying all your marketing activities in one platform. Combining the benefits of a marketing attribution software, a marketing-mix modeling tool, and an incrementality solution, all into one user-friendly platform. Three of the most important planning and attribution tools for marketing, unified with Rockerbox.

Our platform provides a reliable, unbiased data foundation layered with real-time marketing attribution that is both validated and calibrated by MMM and Testing:

Multi-Touch Attribution (MTA): Understand the customer journey and optimize channel performance without manual tracking and analyzing.
Marketing Mix Modeling (MMM): Take your historical learnings to the next level, leveraging findings to validate and calibrate your attribution model.
Incrementality Testing: Validate the true impact of your campaigns and identify growth opportunities. With Rockerbox, you can confidently optimize media investments, improve marketing performance, and accelerate growth.

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Rockerbox brings together the strengths of MTA, MMM, and Testing into a single measurement solution—so you can stop juggling disconnected reports and start making data-backed decisions with confidence. Finally have confidence in which of your marketing efforts are working.

Unified Measurement
A single platform that validates attribution with MMM and testing methodologies to deliver a comprehensive, calibrated understanding of performance assigning credit to the right places.

Centralized Data Foundation
We aggregate and deduplicate data from 100+ platforms (online & offline), structuring it into one source of truth—ready for analysis.

Flexible & Customizable
Whether you need real-time attribution, strategic MMM insights, or incrementality validation, Rockerbox adapts to your business needs.

Enterprise-Ready
Designed for large, data-driven companies, Rockerbox is SOC2 compliant, ensuring security and privacy at scale.

Expert Support
Our Professional Services team helps you interpret data, fine-tune methodologies, and optimize performance based on real insights.

$9.89B+

in tracked marketing channel spend across top brands

$300M+

of dollars saved in wasted ad spend in 2024

1.6M+

hours saved across customer marketing teams in 2024

100+

integrations to support your complex marketing mix

Case Study

Bringing Clarity to
Complex Marketing Strategies

“Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.”

-David Cohen, Chief Data Officer at Weight Watchers

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Built for Complexity.
Designed for Scale.

Rockerbox brings together multiple methodologies to provide a comprehensive view of your marketing performance:

Data Centralization

Aggregate data across every marketing platform—without silos.

Unified Methodologies

Replace self-reported platform data with an unbiased view.

Customizable Insights

Validate and Calibrate your attribution for the most accurate view of your business.

Expert Guidance

Simulate budget shifts, channel mix changes, and campaign tests to maximize efficiency.

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FAQs

The Better Approach to Measurement

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What makes Rockerbox’s marketing measurement approach unique?

Rockerbox provides a unified marketing measurement platform that combines Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing. Unlike other solutions, our platform centralizes all your advertising data across channels, offering an unbiased, single source of truth. This triangulated approach allows marketers to benefit from the strengths of each methodology—data foundations and optimization with MTA (past analytics), strategic budgeting with MMM (predictive analytics), and validation of true campaign impact with Incrementality Testing—all in one place. This empowers your team to have greater clarity and confidence into what is driving conversions (and how to drive more revenue). Regardless of the marketing attribution model you need, Rockerbox is here to help.

How does Rockerbox help with data centralization?

Rockerbox centralizes your marketing data from over 100 ad platforms, including online and offline channels like social media, google ads, affiliate marketing, direct mail, podcast marketing, and more. Our platform eliminates the need for multiple data vendors by consolidating all your performance data into a single, consistent dataset. With Rockerbox, you can maintain a uniform taxonomy across channels, access detailed path-to-conversion data, and seamlessly integrate this data into your data warehouse or BI tools for further analysis—without requiring engineering resources.

What types of professional services does Rockerbox offer?

Rockerbox offers expert-driven professional services to help you maximize the value of your data. Our team assists with data onboarding, model customization, and the interpretation of measurement results. We provide ongoing support to align your measurement strategy with business goals, guide change management, and ensure that you are using the best methodologies to optimize your marketing investments. Whether you need help understanding MMM outputs, validating MTA models, or planning effective incrementality tests, our experts are here to support you.

How does Rockerbox ensure data privacy and compliance?

Rockerbox is designed to meet the highest standards of data privacy and security. Our platform is SOC2 Type 2 certified and fully compliant with GDPR and various U.S. state privacy regulations. We provide flexibility with a first-party pixel that can be self-hosted or integrated server-side for added security. With Rockerbox, you can confidently manage your marketing data, knowing that privacy and security are at the core of our operations.

Do I need a marketing attribution tool or attribution modeling software?

Honestly, it depends. It will largely depend on your annual marketing budget, how complex your marketing mix is, and what issues you are currently facing.

We believe we are one of the best marketing attribution tools and compared to Rockerbox competitors can confidently say we bring clarity and confidence to your strategies with our unified marketing measurement and attribution tools.

If you're comparing marketing attribution platforms and looking for a solution to empower your digital marketers and marketing analysis teams with the tools to drive long term success and growth, request a demo today.