Diversified Measurement Helps You Drive ROI the Right Way
When budgets are tighter than ever, there’s no room for ineffective channels in your marketing strategy. Without a single source of marketing metrics, it is nearly impossible to know what channels, offline or online, are truly driving business.
Rockerbox lets you mix and match measurement approaches based on what’s the best fit for the problem. From marketing mix modeling for better high-level budgeting to multi touch attribution and marketing goal-setting tools for daily optimizations, we have you covered.
Helping you solve your daily challenges
Your marketing strategy is complex and far-reaching, and getting all of the data from your channels and channel campaigns in one place is far from an easy task. Rockerbox helps you eliminate siloed data from ad platforms and allows you to finally see a unified view of the impact of your marketing on buyers.
Detailed data is a necessity for creating an end-to-end view of the buyer journey. Rockerbox takes the complexity out of first-party data collection and identity resolution, giving you an unparalleled understanding of how your buyers interact with all your marketing touchpoints.
As a marketer, you should be able to leverage your data as you see fit. Rockerbox gives you the best of both worlds—view data in detailed UI pages or transfer it to your data warehouse (Snowflake, Redshift, BigQuery) where you can make it available for further analysis in your BI tools.
Marketers are rediscovering the power of Marketing Mix Modeling (MMM): a time-tested statistical method that leverages historical data to predict the future correlation of ad spend and revenue. With Rockerbox, we make this method accessible for marketers to use in creating data-backed budgets
How do you know that the money spent on advertising channels is truly paying off? With the fast-paced nature of social advertising, B2C marketers need a way to track performance on a daily basis, monitor progress toward marketing campaign goals, and make adjustments. Rockerbox offers all of this in a dashboard channel managers will access daily.
Last- and first-click attribution models miss vital parts of the customer journey and discount the impact of all the many channels your users interacted with on their way to becoming a customer. With custom multi-touch attribution software from Rockerbox, you can see the impact of all your marketing channels so you know where to allocate your time, money, and resources for the best results.
Performance Benchmarks: How do your results measure up?
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