When you’re trying to unlock the full impact of a highly visual platform like Snapchat, you need a platform that gives you insight into the full range of an ad’s influence on action beyond just clicks.
With the launch of our official Rockerbox/Snap partnership, you get unparalleled visibility into the effects of your media investments on Snapchat with the ability to track conversions that came not just from user clicks, but also from views on your full-screen content.
Understand the True Value of Snapchat
Snap’s visual social platform is ideal for companies looking to promote their products and services to Gen Zs and Millennials, a demographic that’s heavily influenced by the channel when it comes to purchase decisions. The challenge comes in assessing the true value of the platform when your brand can make a lasting impression on buyers due to the full screen, audio on, immersive nature of Snapchat ads.
Some measurement providers only provide partial Snap visibility, but with Rockerbox’s partnership with Snap, your company can see the full impact that your Snapchat paid media has on marketing goals.
Unlock Cross-Channel Marketing Insights
Many ‘agnostic’ marketing measurement platforms can only give partial visibility into the impact of Snapchat because they lack the view-based touchpoints that Rockerbox now includes with our integration. While Snapchat’s platform metrics do offer view insights and can help you gain an understanding of the channel’s performance on its own, individual social platforms don’t have the ability to factor in the rest of your marketing.
That’s where Rockerbox’s Snapchat integration—and our 75+ other integrations with popular search, social, display platforms and more—comes in.
Now with Rockerbox’s enhanced Snap partnership, you can see exactly how much of your conversions and revenue can be attributed to Snapchat alongside all of the rest of the marketing channels you are advertising on. You can also see the role of Snapchat in your marketing funnel and the overlap between Snapchat and your other marketing channels.
Insights to Help You Make More Confident Spending Decisions
Accurate and complete data is a necessity for making daily optimizations to your ads and making smart budget decisions on an ongoing basis. Opt for the platform that gives you all the information you need so you can make the right calls about where to focus your strategy and where to direct your marketing budget.
Reach out to learn more about how to get enhanced insight into Snapchat and all of the rest of your marketing through Rockerbox.