Planning & Optimization Template

A) What does this template show?

• The In-platform data template enables you aggregate and standardize your in-platform marketing data across your main channels
• This unlocks the ability to streamline your in-platform performance reporting, reducing the need for manual data manipulation and copy & pasting

This list of available in-platform data includes:

• Facebook
• Google
• Bing
• Tiktok
• Pinterest
• LinkedIn

B) When to use this template

With this template you can do the following:

• Tag your marketing campaigns with a marketing tactic (e.g., Acquisition, Search, or a custom tag)
• Set CPA and budget/spend goals for each marketing tactic
• Evaluate performance against your goals on a campaign basis or on a platform + tactic basis (e.g., Facebook Retargeting).

C) Rockerbox report this template leverages: Platform Performance Report

D) Who can use this template? Free + Paid Rockerbox users