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MMM's Predictive Analytics Build a Bridge Between Marketing Investments and Revenue

Rockerbox MMM is a powerful, AI-driven platform that revolutionizes marketing budget planning by helping marketers and finance professionals uncover and forecast the impact of their marketing. With revenue predictions and spend recommendations based on your own data, MMM equips businesses with the knowledge and confidence they need to navigate the future successfully.

Take the Guesswork out of Data-Driven Budgeting

Uncertainty Elimination

MMM helps businesses tackle the challenges of uncertainty by providing data-backed forecasts into future revenue and its relation to ad spend, marketing investments, and other factors, enabling confident decision-making without needing to gather user-level data.

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Resource Optimization

With MMM, businesses can optimize resource allocation, ensuring they allocate their time, budget, and workforce efficiently to achieve their revenue goals.

Scenario Planning

MMM helps businesses optimize towards various objectives (such as maximizing revenue or hitting a particular ROAS goals) while also keeping budgeting constraints in mind.

When to Choose Rockerbox MMM

Rockerbox MMM leverages the top-down statistical analysis Marketing Mix Modeling to uncover the correlation between marketing investments and revenue, allowing businesses to spend their budget  and resources on marketing channels that will actually impact their bottom line. With our take on MMM, we’ve modernized the traditional playbook, offering the ability to add your own data from multiple ecommerce and advertising platforms, play out various budget scenarios based on spend, incorporate non-spend data, and more. Additionally our MMM can be refreshed on the cadence you choose—making it suitable for ongoing budgeting.

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Reliable Revenue Forecasting

Plan your business growth with confidence by predicting future revenue based on different spend scenarios. 

Ideal Resource Allocation

Optimize your budget allocation based on data-driven insights, ensuring maximum efficiency and productivity.

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Smart, Measured Change

Unlock a UI that guides you through making gradual changes to your marketing spend in order to optimize your strategy for the best returns. 

Comprehensive Results

Explore the efficiency of all your marketing channels through insights into overall spend investments alongside revenue contributions.

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How it Works

Data Integration

Build your model using your own historical data, from spend to revenue to non-spend factors like promo dates and competitor activity.

AI-Powered Analysis

Leverage AI to get quick analysis from the MMM models that Rockerbox builds. 

Interactive Dashboards

The MMM UI guides you through the process of setting objectives and constraints and building an ideal budget that’s optimized for the best results possible for your business. 

Continuous Learning

As your business evolves, MMM continuously adapts and refines its predictions, ensuring up-to-date insights.

 
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Case Study

Transforming Marketing Strategy with Track at Care/Of

Care/Of, a personalized vitamins and supplements DTC brand, achieved significant growth by adopting an analytically-driven marketing approach, leveraging Track by Rockerbox. The brand faced challenges in understanding the effectiveness of their marketing channels and data.

By choosing Track, Care/Of gained comprehensive insights into their marketing efforts, eliminated non-incremental touchpoints, and improved their Return on Ad Spend (ROAS). Track empowered Care/Of to build a data-forward culture and make smarter marketing decisions, leading to successful scaling and future growth.

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The Problem:
Limited Visibility Into Marketing

Care/Of faced challenges in measuring the impact of their marketing efforts. They lacked a holistic view of their marketing performance, making it difficult to identify effective product lines and allocate budgets wisely.

Additionally, they struggled with understanding the incremental value of certain touchpoints, such as whitelisted influencer retargeting on Facebook, for specific product lines.

This limited visibility hindered their ability to optimize their marketing strategy for better ROI on individual products.

The Solution:
Harnessing the Power of Track and Journey Multi-Touch Attribution

With Journey’s multi-touch attribution capabilities, Care/Of was able to analyze the effectiveness of each marketing channel for specific product lines and eliminate non-incremental touchpoints that overlapped with other tactics. They successfully scaled hard-to-track channels, such as influencers and podcasts, for certain product lines by leveraging Track's robust measurement methods. Furthermore, using Track's de-duplicated ROAS, Care/Of achieved a 46% improvement in Facebook ROAS for targeted product lines through precise campaign, ad set, and ad level optimizations. 

Unlock Your Marketing Potential

We don’t believe in one-size-fits-all MMM. Our platform is built to be hands-on, customizable, and perfect for finance and marketing professionals to use for budget optimization.