[On-Demand Webinar] Solving the Problem of Unattributed Conversions With Attribution & Post-Purchase Surveys

Finding out exactly what drives purchases can feel daunting at times, and unknown traffic can add to the confusion.

In a webinar on Wednesday, November 16, at 11 a.m. Rockerbox Co-founder & CEO Ron Jacobson discussed why dark traffic happens and ways that the combination of an attribution platform and post-purchase surveys can shed light on the complex issue alongside Fairing (formerly EnquireLabs) CEO Matt Bahr.

Watch the recording to learn:

• What is direct/dark/unknown traffic and what are the reasons it appears?
• Why is it a problem for brands?
• What are the different roles that attribution and post-purchase survey platforms play in demystifying it and why is it important to supplement attribution data with customer-level data?
• And more