Finding out exactly what drives purchases can feel daunting at times, and unknown traffic can add to the confusion.
In a webinar on Wednesday, November 16, at 11 a.m. Rockerbox Co-founder & CEO Ron Jacobson discussed why dark traffic happens and ways that the combination of an attribution platform and post-purchase surveys can shed light on the complex issue alongside Fairing (formerly EnquireLabs) CEO Matt Bahr.
- What is direct/dark/unknown traffic and what are the reasons it appears?
- Why is it a problem for brands?
- What are the different roles that attribution and post-purchase survey platforms play in demystifying it and why is it important to supplement attribution data with customer-level data?
- And more