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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
CPA vs. ROAS: When to Use Which Nov 21, 2018
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
DTC Marketing Stack - V1.02 Oct 28, 2020

Phillip Alexeev
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31 Mar 2021
Industry Trends | 5 min read

Cracking the Marketing Attribution Code — Know What To Look For When You Launch

Marketing attribution helps brands know which of their efforts is payi...

By Phillip Alexeev
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