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Understanding Post-Click vs. Post-View Conversions Sep 01, 2019
Single-Touch vs. Multi-Touch Marketing Attribution Dec 20, 2019
Rule-Based vs. Machine Learning Attribution Models Nov 30, 2019
Measure Top-of-Funnel Impact With New Visitor Analytics Nov 11, 2021
CPA vs. ROAS: When to Use Which Nov 21, 2018

Phillip Alexeev
Categories | Subscribe | Popular
12 Jul 2021
News | 1 min read

Award: AdExchanger 2021 Programmatic Power Players

We are proud to announce that Rockerbox has been named one of AdExchan...

By Phillip Alexeev
01 Jul 2021
News Podcasts | 1 min read

Podcast: Rockerbox on Story of a Brand (Part 2)

The second part of the conversation between Rockerbox CEO Ron Jacobson...

By Phillip Alexeev
28 Jun 2021
News Podcasts | 1 min read

Podcast: Rockerbox on Story of a Brand (Part 1)

This conversation between Rockerbox CEO Ron Jacobson and Story of a Br...

By Phillip Alexeev
31 Mar 2021
Industry Trends Podcasts | 5 min read

Cracking the Marketing Attribution Code — Know What To Look For When You Launch

Marketing attribution helps brands know which of their efforts is payi...

By Phillip Alexeev
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