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14 May 2024
Marketing | 2 min read

Rockerbox MMM Deep-Dive: Customize your KPIs

Rockerbox - Maggie Tharp Written by Maggie Tharp
on May 14, 2024

Read the other blogs in this series: Scenario Planner, Data Upload Tool

Rockerbox MMM (Marketing Mix Modeling) is an invaluable tool for marketers and finance professionals that want to add a more data-driven approach to their budgeting.

Today, we're diving deep into one of Rockerbox MMM's lesser-known features: the ability to configure your MMM Key Performance Indicators (KPIs) to optimize towards conversions and Cost Per Acquisition (CPA), rather than solely focusing on revenue. That means for a business where the primary metric is conversions—such as signups or subscription starts—you can also leverage and benefit from Rockerbox MMM.

Let's break it down.

Feature Highlight: Optimize Toward Conversions/CPA

At Rockerbox, we understand that every business is unique, with its own set of goals and priorities. While revenue is undoubtedly crucial, we recognize that some businesses prioritize other metrics, such as conversions and CPA. That's why we've designed our MMM tool to be fully customizable, catering to your specific needs and objectives.

The Benefits

By customizing your MMM model with the KPIs that your business sets goals against, you can receive more targeted and helpful budget recommendations. Whether that’s new conversions, first-time subscribers, or CPA, Rockerbox MMM empowers you to build a budget plan that meets your marketing goals.

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Other MMM Features You’ll Love

In addition to customizable KPIs, Rockerbox MMM also includes:

  • The ability to upload your own data from a range of sources
  • The ability to incorporate non-spend data on things like competitor activity, SMS sends, macroeconomic factors, and more, all to give a more realistic picture of what’s influencing your KPIs and to what degree
  • The ability to map out multiple potential budget plans in our Scenario Planner, in order to find the plan that best fits your needs and constraints

Reach Out and Elevate Your Strategy

At Rockerbox, we believe in empowering marketers with the tools they need to succeed in today's competitive landscape. With our customizable MMM tool, you're not just optimizing towards revenue—you're optimizing towards your unique business goals. So why settle for one-size-fits-all solutions when you can tailor your strategy for maximum impact?

Reach out to us today and let's elevate your marketing together.

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No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.