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24 Jun 2024
Marketing | 1 min read

[Webinar] MTA + MMM: Stronger Marketing Measurement with Multiple Methods

Rockerbox - Maggie Tharp Written by Maggie Tharp
on June 24, 2024

At Rockerbox, we believe there’s not just one way to measure the impact of your marketing and make strategic and budgetary decisions. Different marketing analyses like Multi-Touch Attribution and Marketing Mix Modeling each have their own strengths and weaknesses that make them suited for specific tasks.

In a webinar on July 23 at 1 p.m. ET, Rockerbox MMM experts Kelsey Kearns, Head of CS, and Eddie Chou, Product Manager, will discuss how to leverage MTA and MMM together for more confident strategy and budgeting decisions.

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What is MMM?

MMM, or Marketing Mix Modeling, is a top-down statistical analysis that helps marketers understand the high-level correlation between marketing investments and revenue.

What is MTA?

MTA is a log-level, bottoms-up analysis that can be used by marketers to understand on a very granular level how individual channels and the creatives used on them are performing.

How to Use MTA + MMM Together

MMM excels in areas that MTA doesn’t and vice versa. MMM can be used to set high-level budgets across all your channels, while MTA can be leveraged to make campaign-level adjustments within those budget constraints for optimal CPA and ROAS.

Join the Marketing Masterclass to Learn More

Secure your spot today for the MTA + MMM webinar.

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No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.