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05 Jun 2024
Marketing | 2 min read

[On-Demand Webinar] 3 Rockerbox MMM Features to Help You Drive Growth

Rockerbox - Maggie Tharp Written by Maggie Tharp
on June 05, 2024

Are you tired of making marketing decisions based on gut feelings or incomplete data? Do you want to drive growth with confidence, knowing that every dollar you spend is optimized for maximum impact? Check out our on-demand webinar featuring Rockerbox Product Manager Eddie Chou and Head of Marketing Ashley McAlpin where we walk through how to use MMM to answer these questions and more.

In this webinar, titled "3 Rockerbox MMM Features to Help You Drive Growth," we cover the cutting-edge features that make Rockerbox MMM the ultimate tool for guiding your budgeting decisions. In this session, you’ll learn how Rockerbox can help marketers and finance leaders leverage the power of Marketing Mix Modeling to uncover actionable insights that drive results.

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What exactly do we cover in this webinar? Let's take a sneak peek at the key features:

1. Scenario Planner

Ever wished you could test out different budget scenarios before committing to a plan? With Rockerbox MMM's Scenario Planner, you can. Our platform allows you to build out potential budget plans for all of your marketing channels based on your goals and constraints, and explore multiple scenarios to find the best fit for your business objectives.

Beyond just maximizing revenue, plans can also be adjusted for goals like optimizing your channel mix using your existing budget, reducing budget, expanding budget, and optimizing to a specific ROAS target. This and the ability to specify certain constraints, such as total budget or minimum/maximum ROAS, enable you to create plans that are customized to your situation.

2. Data Uploading Functionality

The more data you include in your MMM model, the more specific and helpful the insights and spend recommendations are going to be. With Rockerbox MMM, you can incorporate a wide range of data, including both spend and non-spend factors. Rockerbox automatically includes data from Shopify and 7 top ad platforms, but you can also upload data from other ecommerce and marketing platforms to provide a complete picture of your marketing mix.

We also allow you to factor in non-spend activity, such as competitor activity and email/SMS sends, to provide a more holistic view of what’s impacting marketing performance.

3. Customizable KPIs

One size doesn't fit all when it comes to KPIs. That's why Rockerbox MMM lets you customize your key performance indicators to better fit the unique needs of your business. Whether you're optimizing towards conversions, CPA, or other metrics, you can configure your MMM KPI to align with your goals.

Watch the on-demand webinar to learn how Rockerbox MMM can help you drive growth, make smarter budgeting decisions, and achieve your business goals.

Watch On-Demand

No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.