[On-Demand Webinar] A Cookie-less Future and What that Means for Marketing

We set the record straight on what the loss of third-party cookies means for marketers in a upcoming webinar with our partner illumin.

In “A Cookie-less Future and What that Means for Marketing,” Rockerbox CEO and co-founder Ron Jacobson and illumin SVP of Marketing Tony Vlismas discussed the retirement of third-party cookies, an event that’s been heavily covered in the media but sometimes portrayed in a misleading way.

Third-Party Cookies: What’s the Controversy?

There’s a myth (sorry for the spoiler!) that third-party cookies are necessary for MTA, but that’s not true, though it is based on something close to the truth, which we dive into when we discuss the history of marketing measurement.

The loss of cookies is often touted as a catastrophic event for marketers trying to measure the impact of their marketing, when in reality, a solid marketing measurement plan is immune to this kind of change.

In our webinar, our hosts discuss the myth of how important third-party cookies are for marketers, where it came from, a brief history of marketing measurement, and what a cookie-less future means.

What We Cover in the Webinar

Our two marketing data experts cover everything you need to know about third-party cookies, their use in marketing measurement, where they are and aren’t helpful, and more—all with a straightforward approach that’s designed to give you a realistic understanding of this marketing shift.

We answer questions like:

• Are third-party cookies necessary for marketing measurement?
• What does their removal mean for marketers?
• What’s the difference between first-party pixels and third-party cookies?
• What’s the best approach to marketing measurement for marketers moving forward?