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07 May 2024
Marketing | 1 min read

[Webinar] A Cookie-less Future and What that Means for Marketing

Rockerbox - Maggie Tharp Written by Maggie Tharp
on May 07, 2024

We’re setting the record straight on what the loss of third-party cookies means for marketers in an upcoming webinar with our partner illumin.

In “A Cookie-less Future and What that Means for Marketing,” scheduled for June 11 at 2 p.m. ET, Rockerbox CEO and co-founder Ron Jacobson will be joined by illumin SVP of Marketing Tony Vlismas to talk about the retirement of third-party cookies, an event that’s been heavily covered in the media but sometimes portrayed in a misleading way.

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Third-Party Cookies: What’s the Controversy?

There’s a myth (sorry for the spoiler!) that third-party cookies are necessary for MTA, but that’s not true, though it is based on something close to the truth, which will dive into when we discuss the history of marketing measurement.

The loss of cookies is often touted as a catastrophic event for marketers trying to measure the impact of their marketing, when in reality, a solid marketing measurement plan is immune to this kind of change.

In our webinar, our hosts will discuss the myth of how important third-party cookies are for marketers, where it came from, a brief history of marketing measurement, and what a cookie-less future means.

What We’ll Cover in the Webinar

Our two marketing data experts will cover everything you need to know about third-party cookies, their use in marketing measurement, where they are and aren’t helpful, and more—all with a straightforward approach that’s designed to give you a realistic understanding of this marketing shift.

We’ll answer questions like:

  • Are third-party cookies necessary for marketing measurement?
  • What does their removal mean for marketers?
  • What’s the difference between first-party pixels and third-party cookies?
  • What’s the best approach to marketing measurement for marketers moving forward?

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No more confusion. Just real marketing insights.

Talk to our team about how Rockerbox can change the way you spend—for the better.