In the world of marketing, data reigns supreme. It's the key that unlocks the doors to effective campaigns, insightful customer understanding, resonant messaging, and a clear view of your marketing performance. At Rockerbox, we understand the vital importance of high-quality data, which is why we're thrilled to introduce Collect—a powerful product designed to gather and standardize marketing data, so you can focus on what truly matters: making informed decisions to drive success.
Collect is one of six new targeted products created to meet the needs of B2C marketers. Read about all the products in our launch blog!
The Power of Clean and Standardized Data
Collect is a game-changer for marketing organizations. It's a data aggregation and standardization solution that simplifies the often complex process of collecting advertising performance data. Collect pulls and centralizes data from platforms with and without an API across multiple mediums: social, TV, OTT, direct mail, and more. Platforms include top names like Google and Meta; emerging platforms like TikTok and The Trade Desk; non-API platforms such as Tatari and Reddit; and many more.
What sets Collect apart is its ability to harmonize data across all platforms. It transforms metadata into a hierarchical tagging structure, making cross-platform comparisons a breeze. This standardized format ensures that you're working with apples-to-apples data, which is essential for meaningful analysis.
Solving Data Collection Challenges
For marketing organizations, data collection has long been a tedious and manual process. Collect solves this problem by automating the collection and standardization of data, freeing up your valuable engineering and analytical resources. With Collect in your toolkit, you no longer need to worry about manually assembling and transforming foundational data—let our platform do the heavy lifting for you.
Unlocking the Benefits of Collect
Collect isn't just a time-saver; it's a game-changer. Here are some of the key benefits:
Efficiency: Say goodbye to manual data wrangling. Collect enables a more efficient, automated, and data-driven approach to marketing.
Foundation for Success: Collect serves as the foundational dataset for other Rockerbox products, such as Export and Forecast. With clean, standardized data at your fingertips, you're better equipped to build dashboards, create reports, and develop marketing strategies that drive results.
Competitive Edge: Unlike generic ETL (Extract, Transform, Load) tools, Collect is tailor-made for marketers. It simplifies complexity and goes beyond by transforming and tagging metadata according to marketing best practices and also providing data in an easy to understand format that doesn’t require marketers to be SQL experts to get to the insights. Plus, it welcomes data from non-API platforms, providing a single consolidated data source.
Products Built for Marketers and Analysts
Who stands to benefit the most from Collect? Marketing organizations, especially marketing analysts, seeking to automate data-driven processes. It's a product that's often championed by senior marketing executives who understand the value of streamlining data collection and reporting for better decision-making.
Your Journey Starts Here
At Rockerbox, we're committed to delivering the highest quality data solutions, and Collect is no exception. It's designed with marketers in mind, simplifying data collection and standardization to unleash your marketing potential. With Collect in your arsenal, you're one step closer to making data-driven decisions that fuel your marketing success.