Are you ready to conquer the ever-expanding world of OTT/streaming video advertising? Navigating this dynamic landscape can be challenging, but we've got you covered. In our upcoming webinar with Tinuiti, we’ll share the best strategies and measurement techniques to thrive in the OTT era.
On August 22 at 12 p.m. ET, our measurement and marketing experts shared their wealth of knowledge, guiding you through the process of integrating OTT advertising into your marketing strategy and measuring its true impact.
Why You Should Watch
Unlock the Power of Measurement: Discover accurate and holistic measurement options that go beyond traditional approaches. We explored a diversified measurement approach, combining incrementality analysis, Multi-Touch Attribution (MTA), and Marketing Mix Modeling (MMM) to provide you with comprehensive insights into the impact of your advertising.
Actionable Insights: Our seasoned speakers shared valuable expertise and actionable insights on how to measure OTT/streaming ads effectively and optimize your marketing efforts.
Pros and Cons: Gain a clear understanding of the pros and cons of each measurement method, empowering you to make informed decisions for your campaigns.
What You'll Learn
- Best methods to measure video, TV, and streaming campaigns
- The insights you gain from each measurement method and how to take action on those findings
- Our best practices for succeeding with OTT/streaming marketing and measurement
Don't Miss the Insights: Watch On-Demand
With the OTT/streaming landscape constantly evolving, staying ahead is essential for success. This webinar is your chance to learn from industry experts and unleash your full OTT potential.