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Rockerbox MMM: 3 Questions with Rockerbox

Rockerbox - Maggie Tharp Written by Maggie Tharp
on April 30, 2024

Rockerbox MMM helps marketers and finance leaders set budgets with confidence. The recommendations we provide are backed by data and the power of Marketing Mix Modeling, a time-tested statistical analysis that explore the correlation between marketing investments and revenue/other KPIs.

Rockerbox’s MMM product is getting better and better all the time, so we sat down with Rockerbox’s lead MMM Product Manager Eddie Chou to discuss what makes Rockerbox MMM great and how it helps brands.

What does Rockerbox MMM offer that sets our platform apart?

Rockerbox MMM allows brands to incorporate a broad set of inputs into their MMM model to capture all the factors that influence their key KPIs like conversions and revenue—that means we’re incorporating beyond just paid advertising factors and working in non-paid factors like email/SMS sends, competitor activity, and much more. It’s really just customized to what’s important to a business.

We also have a robust Scenario Planning tool that helps you determine the optimal budget plan given your specific needs and constraints. Businesses can use it to explore as many different scenarios as they want and get targeted recommendations for increasing revenue, optimizing for a specific ROAS, or something else.

On top of all of that, we offer frequent model refreshes that coincide with your budget planning cycles.

What are some of the key features that help companies customize their MMM models?

Like we mentioned above, the way our product is built allows brands to input just about any kind of data they need to customize their model and produce a more targeted outcome. That includes:

  • Target KPIs for revenue and conversions
  • Spend and impressions from marketing
  • Other marketing strategies such as promotions, discounts, product launches, and competitor trends
  • Macroeconomic factors such as CPI, unemployment, consumer confidence index

We find that the more data is inputted into an MMM model, the more useful and accurate the forecast and budget recommendations will be—that’s why we made the product so customizable and allowed for so much user input.

What’s on the roadmap for Rockerbox MMM in the future?

We have a lot of improvements planned for customers—here’s just a few that we’re particularly excited about and we think users will be too:

  • Exposing additional metrics and charts to better inform customers about how different factors impact marketing
  • Identifying the factors exerting the greatest influence on your sales over different time periods
  • Establishing confidence in the MMM model's results by providing insights into its predictive accuracy and including confidence intervals for its forecasts

Explore Data-Driven Budgeting with Rockerbox MMM

MMM can help you understand where you’re over and underspending and the ideal budget to help you reach your goals. What would your MMM model uncover? Learn more and discuss your marketing needs and goals with our expert team.

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