Are you trying to stay ahead of the curve in the dynamic world of streaming TV? The digital entertainment landscape is evolving at an unprecedented pace, and we're here to provide you with our take on the future of the industry in this on-demand webinar: "10 Streaming TV Trends You Need to Know in 2024."
Co-hosted by Patrick Reed, Customer Success Manager at Rockerbox, and Isabel Greenfield, Content Marketing Manager at MNTN, this webinar will be a game-changer for B2C brands focusing on streaming TV advertising.
Over the past five years, the streaming TV landscape has been constantly evolving. As we approach 2024, the industry is poised to transform even more, and we've got the trends that'll show you what's next.
In "10 Streaming TV Trends You Need to Know in 2024," we dive into the rapidly evolving landscape of streaming television and share our predictions for the trends that will shape the industry and impact B2C advertisers in 2024.
- Increase in CTV Ad Spend: Projected to soar over $30 billion by the end of 2024, making CTV an advertising powerhouse.
- Ad-Supported Tiers on Major Platforms: Platforms like Disney+, Netflix, and Amazon (in 2024) will offer ad-supported tiers, and others are likely to follow suit.
- Audience-First Strategies: These will prove to be a resilient way to navigate the challenges of Connected TV fragmentation as new streaming ad tiers emerge.
- CTV as a Performance Channel: Connected TV will continue to solidify itself as a performance channel, offering brand safety and efficacy comparable to search and social channels.
- And more!
Don't miss this golden opportunity to gain a competitive edge in the ever-evolving world of streaming TV.
Watch "10 Streaming TV Trends You Need to Know in 2024" on-demand, and be prepared for the future of digital entertainment.